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I am Irfan Asif, a Senior WordPress & Shopify developer with 6 years of hands-on experience and 700+ completed projects. I specialize in architecting, developing, and optimizing high-performance WordPress and Shopify solutions focused on scalability, performance, SEO, and conversion efficiency. My work spans custom WordPress development, Shopify theme customization, WooCommerce architecture, technical SEO, and advanced website performance optimization. I combine engineering precision with business-focused execution to ensure every solution is optimized for performance, usability, and measurable business growth. I thrive in distributed teams, work with Git-based workflows, and aim to deliver conversion-driven experiences that perform well across devices.…I am Irfan Asif, a Senior WordPress & Shopify developer with 6 years of hands-on experience and 700+ completed projects. I specialize in architecting, developing, and optimizing high-performance WordPress and Shopify solutions focused on scalability, performance, SEO, and conversion efficiency. My work spans custom WordPress development, Shopify theme customization, WooCommerce architecture, technical SEO, and advanced website performance optimization. I combine engineering precision with business-focused execution to ensure every solution is optimized for performance, usability, and measurable business growth. I thrive in distributed teams, work with Git-based workflows, and aim to deliver conversion-driven experiences that perform well across devices.

Irfan Asif

Web Developer, Programmer, Front-End Developer, +3

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I am Irfan Asif, a Senior WordPress & Shopify developer with 6 years of hands-on experience and 700+ completed projects. I specialize in architecting, developing, and optimizing high-performance WordPress and Shopify solutions focused on scalability, performance, SEO, and conversion efficiency. My work spans custom WordPress development, Shopify theme customization, WooCommerce architecture, technical SEO, and advanced website performance optimization. I combine engineering precision with business-focused execution to ensure every solution is optimized for performance, usability, and measurable business growth. I thrive in distributed teams, work with Git-based workflows, and aim to deliver conversion-driven experiences that perform well across devices.…I am Irfan Asif, a Senior WordPress & Shopify developer with 6 years of hands-on experience and 700+ completed projects. I specialize in architecting, developing, and optimizing high-performance WordPress and Shopify solutions focused on scalability, performance, SEO, and conversion efficiency. My work spans custom WordPress development, Shopify theme customization, WooCommerce architecture, technical SEO, and advanced website performance optimization. I combine engineering precision with business-focused execution to ensure every solution is optimized for performance, usability, and measurable business growth. I thrive in distributed teams, work with Git-based workflows, and aim to deliver conversion-driven experiences that perform well across devices.

Available to hire

I am Irfan Asif, a Senior WordPress & Shopify developer with 6 years of hands-on experience and 700+ completed projects. I specialize in architecting, developing, and optimizing high-performance WordPress and Shopify solutions focused on scalability, performance, SEO, and conversion efficiency. My work spans custom WordPress development, Shopify theme customization, WooCommerce architecture, technical SEO, and advanced website performance optimization.

I combine engineering precision with business-focused execution to ensure every solution is optimized for performance, usability, and measurable business growth. I thrive in distributed teams, work with Git-based workflows, and aim to deliver conversion-driven experiences that perform well across devices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

WordPress Expert at Automattic

July 1, 2025 - Present

As a WordPress Expert in a fully distributed global ecosystem, I focus on platform reliability, scalability, and advanced frontend engineering. My work includes deep-dive debugging of complex theme/plugin conflicts, optimizing Core Web Vitals, and implementing modular, high-performance Elementor CSS that maintains asset-loading efficiency. I operate with autonomy in an engineering-driven environment, collaborating via asynchronous workflows and Git to deploy clean, maintainable code, aiming to maximize platform uptime and ensure cross-device responsive consistency.

WordPress Specialist at Incsub

July 1, 2024 - May 1, 2025

Led technical architecture and custom frontend development of high-performance WordPress ecosystems. Built scalable solutions using custom post types, advanced taxonomies, and the WordPress REST API. Aligned site architecture with high-converting B2B marketing strategies, meticulously optimizing page speeds, Core Web Vitals, and lead-gen conversions.

Head of Architecture and Development at TechnoCues

January 1, 2024 - July 1, 2024

Spearheaded technical architecture, custom development, and optimization of high-performance web applications. Bridged advanced WordPress development with Shopify Liquid customization and WooCommerce integrations. Engineered meticulous, responsive web designs with fluid mobile grids and laptop breakpoints. Collaborated on project architecture, translated complex client requirements into scalable solutions, and built data pipelines to support automated, permission-based outreach workflows.

Senior Web Developer at TechnoCues

January 1, 2023 - December 31, 2023

Led technical architecture and development efforts for high-performance web applications, focusing on WordPress optimization, Shopify integration, and WooCommerce workflows. Delivered responsive, conversion-driven designs and collaborated on architecture planning to translate client requirements into scalable technical solutions.

WordPress Developer at Nextbridge Ltd.

March 1, 2022 - December 31, 2022

Developed custom WordPress themes and plugins, resolved front-end and back-end issues, and optimized site performance. Delivered pixel-perfect, responsive platforms across breakpoints and collaborated with a team to ensure robust, scalable web solutions.

Software Engineering Intern at Nextbridge Ltd.

February 1, 2021 - February 28, 2022

Worked with senior architects to build custom themes and plugins using core PHP, JavaScript, and HTML5/CSS3. Resolved complex bugs, improved performance, and delivered responsive experiences across devices in an Agile environment.