Available to hire
Hi, I’m Hannah Reidy—a marketing professional with 3+ years of experience delivering integrated campaigns across B2C and CPG brands. I translate brand stories into engaging content and lead omni-channel programs that connect social, paid media, email, and CRM to measurable business results.
I specialize in brand strategy, program management, and performance reporting. I enjoy partnering with cross-functional teams to drive growth, build community, and turn data into creative, customer-centric campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Comeback Snacks
September 1, 2024 - PresentManaged social and paid media for a mission-led CPG brand, translating the founder’s story into content that builds brand trust and community. Grew social audience 25%+ in under 12 months through a KPI-driven content strategy; ran Meta ads with audience segmentation, A/B testing, and budget pacing; delivered post-campaign reports with insights and applied learnings to subsequent campaigns to optimize reach and engagement.
Marketing Manager at The Pump Group
May 1, 2025 - December 1, 2025Directed omnichannel marketing programs across four restaurant locations, integrating social content, Mailchimp email, and SMS into a unified calendar aligned to promotions and revenue goals. Generated 400K+ organic views in 90 days and expanded reach across all locations; achieved engagement rates of 4.3–6.4% vs industry benchmark 1–3%. Executed CRM email campaigns via Mailchimp with a 34% average open rate, supporting reservations and location traffic.
Marketing Specialist (Internship) at Alt Ego
January 1, 2025 - April 1, 2025Managed social growth and campaign execution across four hospitality accounts (72K+ followers), including venues such as La Palma, Bar Primavera, Mercato, and Occhiolino. Developed brand books and tone guides for each account; implemented metrics and analytics tools, streamlined content planning workflows, and enabled structured campaign reporting. Produced performance reports using Google Analytics and Mailchimp with data-driven optimization recommendations across social, email, and omnichannel campaigns.
Education
Post-Graduate Certificate, Design Management at George Brown College
January 11, 2030 - January 1, 2025Bachelor of Global Business & Digital Arts (Distinction) at University of Waterloo
January 11, 2030 - January 1, 2022Qualifications
RGD Associate
January 11, 2030 - June 9, 2026Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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