Hi, I’m Hannah Reidy—a marketing professional with 3+ years of experience delivering integrated campaigns across B2C and CPG brands. I translate brand stories into engaging content and lead omni-channel programs that connect social, paid media, email, and CRM to measurable business results. I specialize in brand strategy, program management, and performance reporting. I enjoy partnering with cross-functional teams to drive growth, build community, and turn data into creative, customer-centric campaigns.

Hannah Reidy

Hi, I’m Hannah Reidy—a marketing professional with 3+ years of experience delivering integrated campaigns across B2C and CPG brands. I translate brand stories into engaging content and lead omni-channel programs that connect social, paid media, email, and CRM to measurable business results. I specialize in brand strategy, program management, and performance reporting. I enjoy partnering with cross-functional teams to drive growth, build community, and turn data into creative, customer-centric campaigns.

Available to hire

Hi, I’m Hannah Reidy—a marketing professional with 3+ years of experience delivering integrated campaigns across B2C and CPG brands. I translate brand stories into engaging content and lead omni-channel programs that connect social, paid media, email, and CRM to measurable business results.

I specialize in brand strategy, program management, and performance reporting. I enjoy partnering with cross-functional teams to drive growth, build community, and turn data into creative, customer-centric campaigns.

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Language

English
Fluent

Work Experience

Social Media Manager at Comeback Snacks
September 1, 2024 - Present
Managed social and paid media for a mission-led CPG brand, translating the founder’s story into content that builds brand trust and community. Grew social audience 25%+ in under 12 months through a KPI-driven content strategy; ran Meta ads with audience segmentation, A/B testing, and budget pacing; delivered post-campaign reports with insights and applied learnings to subsequent campaigns to optimize reach and engagement.
Marketing Manager at The Pump Group
May 1, 2025 - December 1, 2025
Directed omnichannel marketing programs across four restaurant locations, integrating social content, Mailchimp email, and SMS into a unified calendar aligned to promotions and revenue goals. Generated 400K+ organic views in 90 days and expanded reach across all locations; achieved engagement rates of 4.3–6.4% vs industry benchmark 1–3%. Executed CRM email campaigns via Mailchimp with a 34% average open rate, supporting reservations and location traffic.
Marketing Specialist (Internship) at Alt Ego
January 1, 2025 - April 1, 2025
Managed social growth and campaign execution across four hospitality accounts (72K+ followers), including venues such as La Palma, Bar Primavera, Mercato, and Occhiolino. Developed brand books and tone guides for each account; implemented metrics and analytics tools, streamlined content planning workflows, and enabled structured campaign reporting. Produced performance reports using Google Analytics and Mailchimp with data-driven optimization recommendations across social, email, and omnichannel campaigns.

Education

Post-Graduate Certificate, Design Management at George Brown College
January 11, 2030 - January 1, 2025
Bachelor of Global Business & Digital Arts (Distinction) at University of Waterloo
January 11, 2030 - January 1, 2022

Qualifications

RGD Associate
January 11, 2030 - June 9, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet