Available to hire
Hi, I’m Raghav Reddy Kondam, a digital marketing specialist with five years of experience delivering multi-channel campaigns across programmatic advertising, SEO, social media, and email. I thrive on data-driven strategies that boost website traffic, generate high-quality leads, and maximize ROI.
I enjoy collaborating with cross-functional teams to align marketing with business goals, building automated workflows in HubSpot and Mailchimp, and continuously testing to improve CTR and CPL. When not analyzing dashboards in GA4 or Looker Studio, I enjoy exploring new ideas to tell a brand’s story and grow audience engagement.
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Experience Level
Expert
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Language
English
Fluent
Work Experience
Digital Marketing Specialist at PTC, USA (Remote)
January 1, 2024 - PresentExecuted multi-channel digital campaigns (Programmatic via DV360 and The Trade Desk, SEO, PPC, social media, and email) driving a 30% increase in website traffic and a 20% uplift in qualified leads within 6 months. Managed a $25K monthly programmatic media budget, optimizing audience targeting, retargeting, and lookalike segments to improve CTR and reduce CPA across B2B campaigns. Developed and implemented A/B testing for programmatic ad creatives and landing pages, improving conversion rates by 15%. Conducted technical SEO audits, backlink strategies, and content gap analysis, boosting domain authority by 10 points and achieving first-page rankings for 5+ key terms. Leveraged GA, DV360 reports, and HubSpot dashboards to track KPIs, delivering actionable insights that enhanced MQL pipeline efficiency. Collaborated with Sales and Product teams to align marketing with business goals, contributing to a 20% increase in marketing-sourced revenue. Led email marketing automation in Mailchimp
Digital Marketing Specialist at Version 1
January 1, 2021 - December 31, 2023Managed end-to-end programmatic advertising campaigns on The Trade Desk, enhancing audience targeting and retargeting strategies to increase lead conversions by 20%. Planned and executed integrated SEO, PPC, programmatic, and email marketing campaigns to drive demand generation for IT consulting and cloud transformation services. Configured Google Tag Manager and GA4 for event tracking and conversion attribution, improving visibility into user journeys and campaign ROI. Built real-time marketing dashboards in Google Data Studio and Power BI, providing detailed performance tracking and optimizing KPIs such as CTR and CPL. Conducted A/B testing on programmatic ads, landing pages, and CTAs, reducing CPL by 15% and improving lead conversion rates. Developed automated lead nurturing workflows in HubSpot and Marketo, improving MQL-to-SQL conversion rates through scoring, segmentation, and personalization. Executed comprehensive SEO strategies (technical audits, content optimization, link-bui
Education
Master of Science in Data Analytics at University of North Texas
January 1, 2023 - December 31, 2024Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
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