Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Rabya Zuberi, a results-driven Digital Marketer and Analyst with 3 years of relevant experience. I specialize in planning and optimizing paid campaigns, SEO/SEM, and data-driven insights to drive website traffic and strengthen brand communication. Hi, I excel at turning market research and MarTech data into actionable strategies using Google Analytics, Meta Business Suite, SEMrush, Salesforce, and HubSpot, balancing creative and analytical thinking to deliver sustained growth.…Hi, I’m Rabya Zuberi, a results-driven Digital Marketer and Analyst with 3 years of relevant experience. I specialize in planning and optimizing paid campaigns, SEO/SEM, and data-driven insights to drive website traffic and strengthen brand communication. Hi, I excel at turning market research and MarTech data into actionable strategies using Google Analytics, Meta Business Suite, SEMrush, Salesforce, and HubSpot, balancing creative and analytical thinking to deliver sustained growth.

Rabya Zuberi

Digital Marketer, Marketing Strategist, Marketing Analyst, +2





Hi, I’m Rabya Zuberi, a results-driven Digital Marketer and Analyst with 3 years of relevant experience. I specialize in planning and optimizing paid campaigns, SEO/SEM, and data-driven insights to drive website traffic and strengthen brand communication. Hi, I excel at turning market research and MarTech data into actionable strategies using Google Analytics, Meta Business Suite, SEMrush, Salesforce, and HubSpot, balancing creative and analytical thinking to deliver sustained growth.…Hi, I’m Rabya Zuberi, a results-driven Digital Marketer and Analyst with 3 years of relevant experience. I specialize in planning and optimizing paid campaigns, SEO/SEM, and data-driven insights to drive website traffic and strengthen brand communication. Hi, I excel at turning market research and MarTech data into actionable strategies using Google Analytics, Meta Business Suite, SEMrush, Salesforce, and HubSpot, balancing creative and analytical thinking to deliver sustained growth.

Available to hire

Hi, I’m Rabya Zuberi, a results-driven Digital Marketer and Analyst with 3 years of relevant experience. I specialize in planning and optimizing paid campaigns, SEO/SEM, and data-driven insights to drive website traffic and strengthen brand communication.

Hi, I excel at turning market research and MarTech data into actionable strategies using Google Analytics, Meta Business Suite, SEMrush, Salesforce, and HubSpot, balancing creative and analytical thinking to deliver sustained growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Group Benefits Administrator at TruStone Financial Inc.

March 1, 2025 - Present

Gathers and analyzes requirements from stakeholders and insurance carriers (Empire Life, Manulife, Sun Life) to prepare Request to Quote (RTQ) documents, identifying opportunities for improvement through data-driven insights. Maintains data for 100+ client accounts in Salesforce, updating tracking systems to streamline client communications, support sales pipelines, and track performance metrics for targeted outreach. Coordinates with cross-functional teams to facilitate client service requests and plan changes, devising innovative strategic solutions and fostering trusted advisor relationships. Assists Marketing to plan and execute the annual TruStone Financial Brain Health Summit for 150–200 attendees, coordinating logistics and analyzing post-event data to uncover trends and expansion opportunities.

Digital Marketing Coordinator (Contract) at GR Tech

March 1, 2024 - December 1, 2024

Implemented, developed, and managed Google Ads, Meta Ads, and e-commerce strategies while tracking performance using Google Analytics. Created and managed campaigns with strategic bidding, SEO keyword optimization, and KPI monitoring, resulting in increased website traffic and customer engagement. Coordinated social content across Instagram, Facebook, TikTok, and LinkedIn with a monthly budget of $2,000, contributing to measurable revenue growth. Proficient in Google Analytics, Adobe Analytics, SEMrush, Canva, Slack, and HubSpot to enhance data-driven results. Conducted market research to refine target audiences and improve conversion rates, providing actionable insights that supported sales teams and customer acquisition.

Account Manager (Contract) at Big Gorilla Apps

August 1, 2022 - August 1, 2023

Led social media strategy, execution, and coordination for 5 clients, including content planning with WordPress (CMS) and a content calendar to ensure timely delivery of marketing materials, resulting in a 47% increase in consumer engagement. Provided end-to-end support for brand communication, including email marketing and social media campaigns, and delivered monthly innovative PowerPoint presentations to report performance and milestones. Developed and executed marketing, advertising, and promotional campaigns in collaboration with internal and external partners while adhering to timelines and budgets. Served as the primary client contact, maintaining strong relationships with stakeholders and partners and providing reliable status updates and risk mitigation.