Lead Technical Architect at Tours North (Proprietary Booking Engine)

Led the architecture and infrastructure for a scalable Next.js 14-based programmatic SEO ecosystem. Designed a proprietary 9-layer spatial taxonomy (PostgreSQL/PostGIS) to manage 50,000+ unique entities and optimize long-tail search intents. Implemented AI SEO and transactional back-end pipelines by injecting dynamic JSON-LD and precomputed identity summaries into the DOM to support LLM citations, while securing the booking flow via edge-function reservation locking and RLS transactional ledgers. Established cross-functional engineering SOPs bridging Design, Product and Engineering teams, reducing site-defect resolution time by 30%. Mapped dynamic routing protocols to AIDA-based user intents and optimized crawl/render strategies for high-conversion pages.

Senior SEO Executive at Jar Apps

Led organic search strategy, scaling traffic from under 1K to 100K+ monthly sessions. Engineered a programmatic SEO backbone, AI/Geo pipelines, and dynamic JSON-LD identity summaries to support search intent. Drove governance for data integrity and secure booking flows with RLS transaction ledgers and edge-function protection.

Marketing Coordinator at Headout

Growth Scaling: Led technical SEO initiatives that scaled global monthly organic traffic from 450K to 1.2M active users. Drove revenue impact by tripling organic gross booking value through targeted semantic search and improved internal linking. Coordinated cross-functional programs across marketing and product teams.

Onboard Specialist at Zomato

Orchestrated onboarding, logistics, and compliance for a fleet of 4,000+ delivery partners across zones; optimized onboarding pipelines to achieve the highest conversion rate.