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I am a results-driven Marketing & Data Analytics professional with 17+ years of international experience across fintech, affiliate marketing, and B2C/B2B environments. I excel at analyzing large datasets, interpreting campaign performance, and delivering data-driven insights to support marketing strategy, customer engagement, and business growth. I recently completed the Another Avenue digital marketing training course, gaining hands-on experience in marketing analytics, CRM, campaign optimisation, and UK-specific data practices. I thrive in fast-paced, regulated environments and enjoy collaborating with cross-functional teams including marketing, compliance, and product.…I am a results-driven Marketing & Data Analytics professional with 17+ years of international experience across fintech, affiliate marketing, and B2C/B2B environments. I excel at analyzing large datasets, interpreting campaign performance, and delivering data-driven insights to support marketing strategy, customer engagement, and business growth. I recently completed the Another Avenue digital marketing training course, gaining hands-on experience in marketing analytics, CRM, campaign optimisation, and UK-specific data practices. I thrive in fast-paced, regulated environments and enjoy collaborating with cross-functional teams including marketing, compliance, and product.

Anastasiia Chernyshova

Data Analyst, Marketing Analyst, Content Strategist, +2

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I am a results-driven Marketing & Data Analytics professional with 17+ years of international experience across fintech, affiliate marketing, and B2C/B2B environments. I excel at analyzing large datasets, interpreting campaign performance, and delivering data-driven insights to support marketing strategy, customer engagement, and business growth. I recently completed the Another Avenue digital marketing training course, gaining hands-on experience in marketing analytics, CRM, campaign optimisation, and UK-specific data practices. I thrive in fast-paced, regulated environments and enjoy collaborating with cross-functional teams including marketing, compliance, and product.…I am a results-driven Marketing & Data Analytics professional with 17+ years of international experience across fintech, affiliate marketing, and B2C/B2B environments. I excel at analyzing large datasets, interpreting campaign performance, and delivering data-driven insights to support marketing strategy, customer engagement, and business growth. I recently completed the Another Avenue digital marketing training course, gaining hands-on experience in marketing analytics, CRM, campaign optimisation, and UK-specific data practices. I thrive in fast-paced, regulated environments and enjoy collaborating with cross-functional teams including marketing, compliance, and product.

Available to hire

I am a results-driven Marketing & Data Analytics professional with 17+ years of international experience across fintech, affiliate marketing, and B2C/B2B environments.

I excel at analyzing large datasets, interpreting campaign performance, and delivering data-driven insights to support marketing strategy, customer engagement, and business growth. I recently completed the Another Avenue digital marketing training course, gaining hands-on experience in marketing analytics, CRM, campaign optimisation, and UK-specific data practices. I thrive in fast-paced, regulated environments and enjoy collaborating with cross-functional teams including marketing, compliance, and product.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Ukrainian

Advanced

Russian

Intermediate

Work Experience

Digital Marketing Manager at Money 4YOU – Fintech Startup (B2C)

September 1, 2019 - January 1, 2024

Planned and executed end-to-end B2C digital campaigns across paid media, social, and email, contributing to consistent monthly lead generation and customer acquisition. Worked with 15+ affiliate partners and SMM agencies, supporting performance optimisation and improving conversion efficiency by 20–30% across key campaigns. Developed and delivered content strategies for Facebook, Instagram, and TikTok, increasing audience engagement by 35% over 12 months through consistent 3× weekly publishing. Coordinated a small cross-functional team (marketing, product, customer service), improving campaign alignment and reducing turnaround times by 25%.

Marketing Manager at Academy of Mental Arithmetic SMARTUM (EdTech, B2C)

July 1, 2018 - July 1, 2019

Supported marketing operations across a 24-country franchise network, ensuring brand consistency and local campaign alignment. Conducted competitor and market research across 10+ priority markets, directly informing campaign positioning and messaging. Contributed to multi-channel campaigns that supported new franchise launches and enrolment growth across key regions.

Digital Marketing Manager at TerraLeads – CPA Network (Affiliate Marketing)

March 1, 2018 - June 1, 2018

Managed affiliate campaigns for health & beauty COD products across 10 European markets. Monitored campaign KPIs (CTR, CR, CPA), supporting optimisation efforts that improved offer performance by 15–25%. Worked closely with affiliates to scale high-performing campaigns while controlling acquisition costs.

PR & Marketing Manager at Intercomp (BPO Company, B2B)

July 1, 2012 - February 1, 2018

Supported regional brand positioning and PR activities across 2 markets, aligning communications with corporate and employer branding goals. Developed marketing and PR content used across digital, internal, and external channels, increasing brand visibility and recruitment engagement. Collaborated with regional stakeholders to deliver consistent messaging across sales, HR, and operations teams.

Marketing Executive at Trading Company “TK-Domtex” / DOMOTEX (Retail & B2B)

July 1, 2011 - July 1, 2012

Delivered integrated marketing campaigns across B2B and retail segments, supporting lead generation and sales activity. Organised and promoted multiple trade shows and industry events, contributing to new partner and customer acquisition. Supported online and offline advertising campaigns, improving brand reach across regional markets.

Marketing Coordinator at International Audit Firm “BDO” (Consulting, B2B)

October 1, 2006 - May 1, 2011

Supported marketing and sales campaigns for B2B professional services, including client outreach and proposal support. Managed internal marketing communications across departments, improving consistency and brand compliance. Assisted with campaign coordination and reporting in a regulated, corporate environment.

Team Member at Coppa Bar & Eatery, UK

September 1, 2024 - Present

Supported kitchen team with food preparation and cleaning, demonstrating adaptability in fast-paced environments.

Line Chef at Wagamama Restaurant, UK

March 1, 2024 - June 1, 2024

Assisted in preparing meals, managing kitchen hygiene, and restocking supplies during busy service periods.

Warehouse Operative at Tesco UK

July 1, 2023 - August 1, 2023

Handled stock picking and inventory control in a large-scale warehouse environment.

Production Technician at ABP UK, Doncaster (Temporary Contract)

July 1, 2022 - January 1, 2023

Maintained production line efficiency, quality checks, and logbook documentation.