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Hi, I’m Geneva Ellison, a Senior Software Engineer with 10+ years of experience building large-scale consumer platforms, AI-powered applications, and cloud-native systems across e-commerce, retail, and personalization domains. I have a proven track record delivering conversational commerce experiences, recommendation engines, semantic search solutions, and high-performance web and mobile apps serving millions of users.…Hi, I’m Geneva Ellison, a Senior Software Engineer with 10+ years of experience building large-scale consumer platforms, AI-powered applications, and cloud-native systems across e-commerce, retail, and personalization domains. I have a proven track record delivering conversational commerce experiences, recommendation engines, semantic search solutions, and high-performance web and mobile apps serving millions of users.

Geneva Ellison

Full Stack Developer, Back-End Developer, Front-End Developer, +4

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Hi, I’m Geneva Ellison, a Senior Software Engineer with 10+ years of experience building large-scale consumer platforms, AI-powered applications, and cloud-native systems across e-commerce, retail, and personalization domains. I have a proven track record delivering conversational commerce experiences, recommendation engines, semantic search solutions, and high-performance web and mobile apps serving millions of users.…Hi, I’m Geneva Ellison, a Senior Software Engineer with 10+ years of experience building large-scale consumer platforms, AI-powered applications, and cloud-native systems across e-commerce, retail, and personalization domains. I have a proven track record delivering conversational commerce experiences, recommendation engines, semantic search solutions, and high-performance web and mobile apps serving millions of users.

Available to hire

Hi, I’m Geneva Ellison, a Senior Software Engineer with 10+ years of experience building large-scale consumer platforms, AI-powered applications, and cloud-native systems across e-commerce, retail, and personalization domains.

I have a proven track record delivering conversational commerce experiences, recommendation engines, semantic search solutions, and high-performance web and mobile apps serving millions of users.

Skills

Experience Level

Expert

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Work Experience

Senior Software Engineer at DoorDash

June 1, 2021 - Present

Led development of DoorDash's AI-powered conversational commerce platform, enabling customers to generate receipt-based grocery cards via ChatGPT and seamlessly complete purchases across DoorDash's marketplace with grocery and retail partners. Engineered interactive React and React Native experiences for conversational shopping, personalized recommendations, dynamic menu discovery, and intelligent cart generation across iOS, Android, and web platforms; improved rendering performance and checkout responsiveness.

Software Development Engineer II at Amazon

March 1, 2017 - May 1, 2021

Developed and enhanced internal analytics dashboards for Amazon Personalize using React, Next.js, TypeScript, and D3.js to visualize real-time recommendation performance, model health, and large-scale personalization metrics for internal product and ML teams. Refactored complex frontend apps with TypeScript and reusable React architecture; optimized Java/Spring Boot, Python/Django, and Express.js microservices deployed on AWS (ECS, Lambda, API Gateway, DynamoDB) to improve reliability and scale. Collaborated with QA, PMs, and data science teams to triage production issues and deliver high-quality releases in a highly available AWS environment.

Software Engineer at Insight Global

June 1, 2014 - February 1, 2017

Assisted in developing and maintaining full-stack applications for startup clients including OnPay, Brandless, Avalanche, and Included Health using JavaScript, PHP, Laravel, Express.js, and Python/Django. Contributed to frontend development with React, Angular, and Vue.js, supported migrations from REST APIs to GraphQL, and helped deploy scalable cloud services with Node.js, Python/Django, Azure Functions, App Service, and Azure DevOps. Collaborated with product managers, designers, and senior engineers to implement UI features, translate wireframes into functional applications, and resolve production issues in agile environments.

Software Engineer II at Amazon

March 1, 2017 - May 1, 2021

Developed and enhanced internal analytics dashboards for Amazon Personalize using React, Next.js, TypeScript, and D3.js to visualize real-time recommendation performance, model health, and large-scale personalization metrics for internal product and ML teams. Refactored frontend applications with TypeScript and reusable React architecture to improve maintainability and data-visualization workflows. Optimized Java/Spring Boot, Python/Django, and AWS deployments to support multiple client projects. Coordinated with QA, product managers, data scientists, and ML teams to triage issues, prioritize roadmaps, and deliver high-quality releases in a highly available AWS environment.