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Hi, I’m Diana Lin, a hybrid designer blending brand, product, and UX with AI woven through the process. I craft experiences that are visually compelling and pragmatically functional, whether I’m developing a brand identity for a fashion label or shaping user interfaces for AI-powered health apps. I recently graduated from the School of Visual Arts with a BFA in Graphic Design and have worked on projects like Untie and MedSafe for IBM’s Call for Code. I’m trilingual in English, Mandarin, and Portuguese, and I enjoy collaborating across disciplines to push the boundaries where design, technology, and AI intersect.…Hi, I’m Diana Lin, a hybrid designer blending brand, product, and UX with AI woven through the process. I craft experiences that are visually compelling and pragmatically functional, whether I’m developing a brand identity for a fashion label or shaping user interfaces for AI-powered health apps. I recently graduated from the School of Visual Arts with a BFA in Graphic Design and have worked on projects like Untie and MedSafe for IBM’s Call for Code. I’m trilingual in English, Mandarin, and Portuguese, and I enjoy collaborating across disciplines to push the boundaries where design, technology, and AI intersect.

Diana Lin

UX Designer, UI Designer, Brand Designer, +2

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Hi, I’m Diana Lin, a hybrid designer blending brand, product, and UX with AI woven through the process. I craft experiences that are visually compelling and pragmatically functional, whether I’m developing a brand identity for a fashion label or shaping user interfaces for AI-powered health apps. I recently graduated from the School of Visual Arts with a BFA in Graphic Design and have worked on projects like Untie and MedSafe for IBM’s Call for Code. I’m trilingual in English, Mandarin, and Portuguese, and I enjoy collaborating across disciplines to push the boundaries where design, technology, and AI intersect.…Hi, I’m Diana Lin, a hybrid designer blending brand, product, and UX with AI woven through the process. I craft experiences that are visually compelling and pragmatically functional, whether I’m developing a brand identity for a fashion label or shaping user interfaces for AI-powered health apps. I recently graduated from the School of Visual Arts with a BFA in Graphic Design and have worked on projects like Untie and MedSafe for IBM’s Call for Code. I’m trilingual in English, Mandarin, and Portuguese, and I enjoy collaborating across disciplines to push the boundaries where design, technology, and AI intersect.

Available to hire

Hi, I’m Diana Lin, a hybrid designer blending brand, product, and UX with AI woven through the process. I craft experiences that are visually compelling and pragmatically functional, whether I’m developing a brand identity for a fashion label or shaping user interfaces for AI-powered health apps.

I recently graduated from the School of Visual Arts with a BFA in Graphic Design and have worked on projects like Untie and MedSafe for IBM’s Call for Code. I’m trilingual in English, Mandarin, and Portuguese, and I enjoy collaborating across disciplines to push the boundaries where design, technology, and AI intersect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Portuguese

Fluent

Work Experience

Freelance Designer — Brand & UX at Independent

January 1, 2024 - Present

Self-directed projects: selecting products from various brands and redesigning their user interface and user experience workflows. Developed brand identity for Untie through experimental mockups, posters, and promotional assets establishing a cohesive visual direction. Designed a motion commercial video for Apple Music, exploring the intersection of visual design and sound through rhythm-driven animation. Led branding and product design for Mealie, integrating AI to streamline and personalize meal planning within an intuitive digital experience.

Graphic Designer at Pokémoto

June 1, 2025 - August 1, 2025

Spearheaded visual design of high-impact posters and promotional digital assets using Adobe Illustrator to reinforce multi-channel social media marketing and corporate email campaigns. Produced high-fidelity in-store flyers and localized print signage to elevate visibility for seasonal product launches while engaging target neighborhood demographics.

UI/UX Designer at Call for Code Global Hackathon (SVA) – IBM sponsorship

February 1, 2025 - February 1, 2025

Collaborated with a cross-functional team to design MedSafe, an AI-powered medication safety app that helps older adults and caregivers understand their medications, prevent harmful drug interactions, and access help when it matters most. Conducted data-driven research with IBM watsonx to identify key communication challenges within communities, translating insights into UI/UX prototypes and interactive wireframes. Presented solutions to industry judges, emphasizing practical applications and long-term societal benefits.

UI/UX Designer at Benvstar Comércio Importação e Exportação

June 1, 2024 - August 1, 2024

Developed commercial packaging layouts, global branding assets, and visual design systems for premium product lines across international export markets. Amplified cross-border marketing by designing a promotional ecosystem including retail posters, brand merchandise, and high-converting digital advertising content.