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I'm a passionate brand and content professional with over 8 years of experience. I thrive on creating thoughtful content and brand experiences that resonate with customers. My journey has taken me across various industries, and I love connecting customer insights with commercial outcomes. When I'm not crafting compelling narratives, I enjoy exploring the intersection of creativity and strategy.…

LIM LENA

Brand Strategist, Creative Director, Product Designer, +4

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I'm a passionate brand and content professional with over 8 years of experience. I thrive on creating thoughtful content and brand experiences that resonate with customers. My journey has taken me across various industries, and I love connecting customer insights with commercial outcomes. When I'm not crafting compelling narratives, I enjoy exploring the intersection of creativity and strategy.…

Available to hire

I’m a passionate brand and content professional with over 8 years of experience. I thrive on creating thoughtful content and brand experiences that resonate with customers. My journey has taken me across various industries, and I love connecting customer insights with commercial outcomes. When I’m not crafting compelling narratives, I enjoy exploring the intersection of creativity and strategy.

Skills

Language

English

Fluent

Work Experience

Brand & Product Development Manager at NK Hairworks

July 1, 2023 - April 1, 2026

Lead product, brand and commercial growth initiatives for a multi-outlet hair and scalp care business with 11 locations across Singapore. Established OEM partnerships, developed product positioning, and executed successful campaigns generating over SGD 1.2M in revenue.

Senior Creative Designer at Les Amis Group

September 1, 2020 - July 1, 2023

Managed communications and brand design across multiple restaurant brands. Developed brand narratives and visuals, while collaborating with various teams to support campaign launches and customer experience initiatives.

Branding & Product Development Executive at Proof Living Pte Ltd

July 1, 2018 - September 1, 2020

Supported product launch initiatives across categories while collaborating with teams to strengthen product storytelling and customer engagement. Spearheaded launch of ProofWork into the B2B market.

Graphic Designer at Spa Esprit Group

December 1, 2016 - May 1, 2017

Produced social media content and campaign communications across multiple lifestyle brands. Developed in-store communications to enhance customer engagement and maintain brand consistency.