Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Gauri Kende, a social media manager and brand strategist based in New York. I build luxury fashion and lifestyle brands through end-to-end social media strategies, content production, and cross-channel storytelling. I thrive on turning design-forward narratives into engaging campaigns that resonate with audiences worldwide. With an MPS in Fashion Management from Parsons and a design background from NIFT, I weave visuals, video, and copy into cohesive brand experiences. I’ve led fashion-week coverage, influencer collaborations, and retail activations, always aiming to grow communities and drive measurable impact across Instagram, TikTok, and beyond.…Hi, I’m Gauri Kende, a social media manager and brand strategist based in New York. I build luxury fashion and lifestyle brands through end-to-end social media strategies, content production, and cross-channel storytelling. I thrive on turning design-forward narratives into engaging campaigns that resonate with audiences worldwide. With an MPS in Fashion Management from Parsons and a design background from NIFT, I weave visuals, video, and copy into cohesive brand experiences. I’ve led fashion-week coverage, influencer collaborations, and retail activations, always aiming to grow communities and drive measurable impact across Instagram, TikTok, and beyond.

Gauri Kende

Social Media Manager, Brand Strategist, Content Strategist, +2





Hi, I’m Gauri Kende, a social media manager and brand strategist based in New York. I build luxury fashion and lifestyle brands through end-to-end social media strategies, content production, and cross-channel storytelling. I thrive on turning design-forward narratives into engaging campaigns that resonate with audiences worldwide. With an MPS in Fashion Management from Parsons and a design background from NIFT, I weave visuals, video, and copy into cohesive brand experiences. I’ve led fashion-week coverage, influencer collaborations, and retail activations, always aiming to grow communities and drive measurable impact across Instagram, TikTok, and beyond.…Hi, I’m Gauri Kende, a social media manager and brand strategist based in New York. I build luxury fashion and lifestyle brands through end-to-end social media strategies, content production, and cross-channel storytelling. I thrive on turning design-forward narratives into engaging campaigns that resonate with audiences worldwide. With an MPS in Fashion Management from Parsons and a design background from NIFT, I weave visuals, video, and copy into cohesive brand experiences. I’ve led fashion-week coverage, influencer collaborations, and retail activations, always aiming to grow communities and drive measurable impact across Instagram, TikTok, and beyond.

Available to hire

Hi, I’m Gauri Kende, a social media manager and brand strategist based in New York. I build luxury fashion and lifestyle brands through end-to-end social media strategies, content production, and cross-channel storytelling. I thrive on turning design-forward narratives into engaging campaigns that resonate with audiences worldwide.

With an MPS in Fashion Management from Parsons and a design background from NIFT, I weave visuals, video, and copy into cohesive brand experiences. I’ve led fashion-week coverage, influencer collaborations, and retail activations, always aiming to grow communities and drive measurable impact across Instagram, TikTok, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

PR & Digital Marketing Coordinator at Bibhu Mohapatra

May 1, 2025 - Present

Independently own all brand social media channels (Instagram, TikTok) end-to-end strategy, content production, video shooting/editing, copywriting, and publishing; maintain a consistent luxury brand voice year-round. Lead social content strategy around NYFW: pre-event build-up, real-time show coverage, and post-event engagement campaigns. Develop platform-native content formats including Reels and TikTok trends tailored to a luxury fashion audience; drive audience growth through storytelling, community engagement, and platform-optimized content. Coordinate with celebrity stylists and press editors; track editorial placements and maintain organized media records in support of the PR team. Manage sample logistics, lookbooks, pull coordination, and shoot scheduling.

Social Media Manager at Parsons School of Design – MPS Program

December 1, 2024 - August 1, 2025

Independently manage the MPS Program's Instagram: strategy, original content creation, shooting, and scheduling; grow community engagement among a design- and fashion-forward audience. Produce show-casing student work, program culture content, and industry-facing posts to raise program profile.

Business Development Manager & Marketing Strategist at Kendall Row

May 1, 2025 - March 1, 2026

Built the full visual identity of a lab-grown diamond fine jewelry brand from scratch: logo, color palette, visual identity system, and campaign photography art direction. Own and execute multi-platform social media strategy (Instagram, TikTok), producing original content campaigns that connect with design- and luxury-conscious audiences. Drive audience growth through consistent visual storytelling, community engagement, and platform-optimized content; manage email marketing via Mailchimp. Manage brand presence at Bergdorf Goodman, overseas inventory alignment and retail partnerships strategy. Plan and direct pop-up events and retail activations, ensuring brand consistency across every touchpoint.