Available to hire
I am Mel Michaels, a creative designer with over 20 years of experience across luxury/hospitality, FMCG, legal and insurance sectors. I combine a strong design instinct with an understanding of how optimisation and function enhance brand impact, delivering consistent assets across print and digital channels.
I’m a collaborative, client-focused professional who thrives on building relationships with stakeholders and coaching teams to keep ideas fresh, current and relevant while meeting business objectives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Creative Designer at Self-employed / Freelance
January 1, 2024 - PresentLead and designed major campaigns across print and digital, maintaining quality standards; developed concepts for new campaigns, produced final designs for marketing materials, social media and events; curated social media across platforms; guided photoshoots and ensured alignment with brand standards.
Senior Marketing Creative at Porta Romana
January 1, 2023 - January 1, 2024Led and designed major campaigns for luxury lighting and furniture brand Porta Romana; produced Spring and Autumn collection launch concepts and final designs for marketing materials; managed social media and brand photography alignment; designed brand pages for the annual product guide and print adverts in publications.
Brand Manager at Real English Drinks Distillery
March 1, 2022 - November 1, 2022Managed supplier relationships, design workload, procurement, quotes, orders, and logistics; collaborated with production on brand requirements; liaised with trade publications; managed Amersify supplier relationships and Amazon listings; created brand sales presentations and product specification documents; designed packaging for Queen’s Platinum Jubilee Gin and other products; built brand websites on Shopify; produced trade show materials and photoshoots.
Creative Design Manager at esure Group
March 1, 2018 - January 1, 2022Led the delivery of creative design assets for esure Group and its brands, directing a creative team of three; updated creatives across digital and print channels; collaborated with marketing, web/UX/UI teams; oversaw brand sign-off for all three brands; managed IVR voice assets and produced internal/external brochures; coordinated with stakeholders and executives on presentations and events.
Creative Designer at Drinks21 Ltd
September 1, 2012 - May 1, 2017Managed delivery of creative assets for Drinks21 and associated brands; updated brand identities, rebranded logos, brochures, signage, banners and web design; prepared event displays and promotional materials; created editorial adverts for trade publications; provided ongoing support and training to the team; facilitated growth from one company to five brands.
Graphic Designer at ESPA International
December 1, 2011 - May 1, 2012Created marketing promotions for spas and stores; designed large panels for print and QVC TV; updated packaging, leaflets and component artwork; refreshed company adverts and recruitment ads; resized and prepared imagery for web; managed weekly studio schedule and internal admin tasks.
Graphic Designer & Studio Manager at Lehmann Communications
March 1, 2005 - November 1, 2011Brochure layout, corporate identity, advertising and web design; managed a team and interns; developed new business pitch presentations and organised events.
Education
BTEC Higher National Diploma in Graphic Design & Advertising at Bucks New University
January 11, 2030 - June 22, 2026BTEC National Diploma in General Art & Design at Barnet and Southgate College
January 11, 2030 - June 22, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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