I am Mel Michaels, a creative designer with over 20 years of experience across luxury/hospitality, FMCG, legal and insurance sectors. I combine a strong design instinct with an understanding of how optimisation and function enhance brand impact, delivering consistent assets across print and digital channels. I’m a collaborative, client-focused professional who thrives on building relationships with stakeholders and coaching teams to keep ideas fresh, current and relevant while meeting business objectives.

Miss Melanie Michaels

I am Mel Michaels, a creative designer with over 20 years of experience across luxury/hospitality, FMCG, legal and insurance sectors. I combine a strong design instinct with an understanding of how optimisation and function enhance brand impact, delivering consistent assets across print and digital channels. I’m a collaborative, client-focused professional who thrives on building relationships with stakeholders and coaching teams to keep ideas fresh, current and relevant while meeting business objectives.

Available to hire

I am Mel Michaels, a creative designer with over 20 years of experience across luxury/hospitality, FMCG, legal and insurance sectors. I combine a strong design instinct with an understanding of how optimisation and function enhance brand impact, delivering consistent assets across print and digital channels.

I’m a collaborative, client-focused professional who thrives on building relationships with stakeholders and coaching teams to keep ideas fresh, current and relevant while meeting business objectives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance Creative Designer at Self-employed / Freelance
January 1, 2024 - Present
Lead and designed major campaigns across print and digital, maintaining quality standards; developed concepts for new campaigns, produced final designs for marketing materials, social media and events; curated social media across platforms; guided photoshoots and ensured alignment with brand standards.
Senior Marketing Creative at Porta Romana
January 1, 2023 - January 1, 2024
Led and designed major campaigns for luxury lighting and furniture brand Porta Romana; produced Spring and Autumn collection launch concepts and final designs for marketing materials; managed social media and brand photography alignment; designed brand pages for the annual product guide and print adverts in publications.
Brand Manager at Real English Drinks Distillery
March 1, 2022 - November 1, 2022
Managed supplier relationships, design workload, procurement, quotes, orders, and logistics; collaborated with production on brand requirements; liaised with trade publications; managed Amersify supplier relationships and Amazon listings; created brand sales presentations and product specification documents; designed packaging for Queen’s Platinum Jubilee Gin and other products; built brand websites on Shopify; produced trade show materials and photoshoots.
Creative Design Manager at esure Group
March 1, 2018 - January 1, 2022
Led the delivery of creative design assets for esure Group and its brands, directing a creative team of three; updated creatives across digital and print channels; collaborated with marketing, web/UX/UI teams; oversaw brand sign-off for all three brands; managed IVR voice assets and produced internal/external brochures; coordinated with stakeholders and executives on presentations and events.
Creative Designer at Drinks21 Ltd
September 1, 2012 - May 1, 2017
Managed delivery of creative assets for Drinks21 and associated brands; updated brand identities, rebranded logos, brochures, signage, banners and web design; prepared event displays and promotional materials; created editorial adverts for trade publications; provided ongoing support and training to the team; facilitated growth from one company to five brands.
Graphic Designer at ESPA International
December 1, 2011 - May 1, 2012
Created marketing promotions for spas and stores; designed large panels for print and QVC TV; updated packaging, leaflets and component artwork; refreshed company adverts and recruitment ads; resized and prepared imagery for web; managed weekly studio schedule and internal admin tasks.
Graphic Designer & Studio Manager at Lehmann Communications
March 1, 2005 - November 1, 2011
Brochure layout, corporate identity, advertising and web design; managed a team and interns; developed new business pitch presentations and organised events.

Education

BTEC Higher National Diploma in Graphic Design & Advertising at Bucks New University
January 11, 2030 - June 22, 2026
BTEC National Diploma in General Art & Design at Barnet and Southgate College
January 11, 2030 - June 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more