I’m a creative and audience-first content professional with an M.Sc. in Marketing from Trinity College Dublin. I bring hands-on experience across digital content strategy, channel management, editorial planning, and integrated campaign delivery. I’m passionate about building brand communities and colleague experiences through purposeful storytelling. I excel at managing end-to-end content pipelines, collaborating across functions, and turning data-driven insights into engaging content. I’m excited to contribute to an internal comms and content role where people come first. I’ve led content initiatives for an architectural firm and early-stage startups, built in-house content capabilities, and delivered cross-channel campaigns that align with brand goals and audience needs. I’m ready to bring structure, warmth, and strategic thinking to a team that values people and meaningful storytelling.

Swetha Elango

I’m a creative and audience-first content professional with an M.Sc. in Marketing from Trinity College Dublin. I bring hands-on experience across digital content strategy, channel management, editorial planning, and integrated campaign delivery. I’m passionate about building brand communities and colleague experiences through purposeful storytelling. I excel at managing end-to-end content pipelines, collaborating across functions, and turning data-driven insights into engaging content. I’m excited to contribute to an internal comms and content role where people come first. I’ve led content initiatives for an architectural firm and early-stage startups, built in-house content capabilities, and delivered cross-channel campaigns that align with brand goals and audience needs. I’m ready to bring structure, warmth, and strategic thinking to a team that values people and meaningful storytelling.

Available to hire

I’m a creative and audience-first content professional with an M.Sc. in Marketing from Trinity College Dublin. I bring hands-on experience across digital content strategy, channel management, editorial planning, and integrated campaign delivery. I’m passionate about building brand communities and colleague experiences through purposeful storytelling. I excel at managing end-to-end content pipelines, collaborating across functions, and turning data-driven insights into engaging content. I’m excited to contribute to an internal comms and content role where people come first.

I’ve led content initiatives for an architectural firm and early-stage startups, built in-house content capabilities, and delivered cross-channel campaigns that align with brand goals and audience needs. I’m ready to bring structure, warmth, and strategic thinking to a team that values people and meaningful storytelling.

See more

Experience Level

Intermediate

Language

English
Fluent

Work Experience

Content Creator at Nava Design House
June 1, 2023 - September 1, 2023
Owned full digital content pipeline for an architectural firm across Instagram: strategy, production, scheduling, and publishing to maintain brand identity and tone. Served as in-house photographer and videographer creating assets to showcase portfolio and drive audience growth. Designed approximately 25% of the monthly content calendar, applying storytelling and audience-first principles to boost engagement and campaign reach.
Creative Intern (Part-Time) at Intelle Engineers
May 1, 2022 - June 1, 2024
Produced branded visual assets including campaign graphics and seasonal content. Collaborated on website creation to ensure a seamless digital-to-physical customer journey, and designed physical collateral for integrated campaigns, supporting consistent messaging across online and offline channels.
Head and Co-Founder at Swasthya, M.O.P. Vaishnav College for Women
August 1, 2021 - March 1, 2023
Led a team of 20 in conceptualising, scripting, and producing 25+ educational health videos; directed digital campaigns including SEO-optimised content, thumbnail design, and cross-platform promotion to maximise reach. Built in-house content capability, reducing reliance on external resources while maintaining production standards.
Core Member at Prakiti (Department Club), M.O.P. Vaishnav College for Women
April 1, 2021 - March 1, 2023
Created and organised 15+ departmental events including awareness webinars, alumni talks, and inter-departmental competitions; managed end-to-end event logistics and communications. Developed promotional materials and coordinated digital outreach to maximise registration and engagement.
Journal Editor at M.O.P. Vaishnav College for Women
January 1, 2023 - December 31, 2023
Edited the 2023 Department Journal (Vol. 24), ensuring editorial accuracy, brand consistency, and high-quality copy across all written content.

Education

M.Sc. Marketing at Trinity College Dublin
September 1, 2024 - July 1, 2025
B.Sc. Food Science and Management at M.O.P. Vaishnav College for Women, Chennai
September 1, 2020 - April 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Non-Profit Organization, Media & Entertainment