I'm Annamaria Ong, a marketing strategist and digital marketing expert with 3+ years of experience across agency, in-house, and freelance settings. I specialize in organic-first marketing across social media, website content, and SEO. I manage social media and digital marketing execution for multiple client accounts across expat services, F&B, healthcare, and wellness, delivering end-to-end campaigns that drive engagement and conversions. I build holistic content strategies from product launches to brand events, grow communities, and design automation flows for lead generation and retention. I currently run a solo fractional consultancy delivering SEO, website, social media, and branding strategies for founders and SMEs, leading end-to-end website projects, performing audits and optimization, and partnering with clients across industries such as EV charging, interior design, and tech startups.

Annamaria Ong

I'm Annamaria Ong, a marketing strategist and digital marketing expert with 3+ years of experience across agency, in-house, and freelance settings. I specialize in organic-first marketing across social media, website content, and SEO. I manage social media and digital marketing execution for multiple client accounts across expat services, F&B, healthcare, and wellness, delivering end-to-end campaigns that drive engagement and conversions. I build holistic content strategies from product launches to brand events, grow communities, and design automation flows for lead generation and retention. I currently run a solo fractional consultancy delivering SEO, website, social media, and branding strategies for founders and SMEs, leading end-to-end website projects, performing audits and optimization, and partnering with clients across industries such as EV charging, interior design, and tech startups.

Available to hire

I’m Annamaria Ong, a marketing strategist and digital marketing expert with 3+ years of experience across agency, in-house, and freelance settings. I specialize in organic-first marketing across social media, website content, and SEO. I manage social media and digital marketing execution for multiple client accounts across expat services, F&B, healthcare, and wellness, delivering end-to-end campaigns that drive engagement and conversions.

I build holistic content strategies from product launches to brand events, grow communities, and design automation flows for lead generation and retention. I currently run a solo fractional consultancy delivering SEO, website, social media, and branding strategies for founders and SMEs, leading end-to-end website projects, performing audits and optimization, and partnering with clients across industries such as EV charging, interior design, and tech startups.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Digital Marketing Executive
February 1, 2023 - October 1, 2023
Developed social media and website content strategy and execution for multiple client accounts across services, F&B, and health & wellness. Grew Instagram engagement, tracked content performance, and optimized marketing strategies.
Marketing Executive
December 1, 2023 - May 1, 2025
Owned the brand's organic content strategy across a full channel mix (Instagram, Telegram, Red Note, YouTube, and EDM), built Instagram growth from 26.3K to 30K followers with engagement-focused content, managed KOL and sponsor partnerships end-to-end, tracked content performance to optimize marketing strategies, and executed EDM campaigns to drive conversions and customer retention through automation flows.
Digital Marketing Executive at No. 23 Pte. Ltd.
February 1, 2023 - October 31, 2023
Managed social media and digital marketing execution across multiple client accounts including expat services, F&B, and health & wellness. Developed social media and website content strategy; created content end-to-end from product launches to promotions and brand events. Built and nurtured influencer partnerships; tracked and monitored content performance to optimize marketing strategies. Owned and executed EDM campaigns to drive conversions and customer retention through automation flows.
Marketing Executive at Traceyiny Pte. Ltd.
December 1, 2023 - May 31, 2025
Built the brand’s organic contents strategy across a full channel mix — Instagram, Telegram, Reddit, YouTube and EDM; adapted brand voice to each platform. Grew Instagram from 26.3K to 30K followers; managed end-to-end influencer and sponsor campaigns; tracked content performance to optimize engagement and conversions. Led EDM campaigns to drive conversions and customer retention; built content calendars; managed retainer clients across social and LinkedIn; aligned with campaigns.
Marketing Executive / Digital Marketing Strategist (Freelance) at Self-employed
March 1, 2025 - Present
Built a solo fractional consultancy delivering organic-first marketing strategy — SEO, website, social media and branding — for founders and SMEs needing senior strategic direction. Led website projects end-to-end: marketing audits, competitor research, website copywriting and optimization, and SEO. Managed ongoing retainer clients across social and LinkedIn; maintained strategy from content calendar to performance review and iteration. Worked with clients across industries such as EV charging, interior design firms, and tech startups. Led EDM campaigns to drive conversions and customer retention through automation flows.

Education

Bachelor of Social Sciences at Singapore Management University
January 1, 2018 - January 1, 2022
Bachelor of Social Sciences at Singapore Management University
January 1, 2018 - December 31, 2022

Qualifications

Project Management
January 11, 2030 - June 24, 2026
Search Engine Optimization
January 11, 2030 - June 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Healthcare