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Hi, I’m Lidiia Pyshna, a London-based fashion designer with a track record in concept-driven collections, costume design, and creative direction. As Head of Creative Design at BOTSI, I shape seasonal visions, drive end-to-end design from concept to market, and keep a finger on the pulse of industry trends to inform collections and knitwear development. My experience spans theatre, fashion houses, and retail—ranging from bespoke print design and CAD work to visual merchandising and styling. I thrive on cross-disciplinary collaboration, turning ideas into cohesive product stories that reflect a strong brand voice and resonate with customers and audiences alike.…Hi, I’m Lidiia Pyshna, a London-based fashion designer with a track record in concept-driven collections, costume design, and creative direction. As Head of Creative Design at BOTSI, I shape seasonal visions, drive end-to-end design from concept to market, and keep a finger on the pulse of industry trends to inform collections and knitwear development. My experience spans theatre, fashion houses, and retail—ranging from bespoke print design and CAD work to visual merchandising and styling. I thrive on cross-disciplinary collaboration, turning ideas into cohesive product stories that reflect a strong brand voice and resonate with customers and audiences alike.

Lidiia Pyshna

Designer, Illustrator, Costume Designer, +2

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Hi, I’m Lidiia Pyshna, a London-based fashion designer with a track record in concept-driven collections, costume design, and creative direction. As Head of Creative Design at BOTSI, I shape seasonal visions, drive end-to-end design from concept to market, and keep a finger on the pulse of industry trends to inform collections and knitwear development. My experience spans theatre, fashion houses, and retail—ranging from bespoke print design and CAD work to visual merchandising and styling. I thrive on cross-disciplinary collaboration, turning ideas into cohesive product stories that reflect a strong brand voice and resonate with customers and audiences alike.…Hi, I’m Lidiia Pyshna, a London-based fashion designer with a track record in concept-driven collections, costume design, and creative direction. As Head of Creative Design at BOTSI, I shape seasonal visions, drive end-to-end design from concept to market, and keep a finger on the pulse of industry trends to inform collections and knitwear development. My experience spans theatre, fashion houses, and retail—ranging from bespoke print design and CAD work to visual merchandising and styling. I thrive on cross-disciplinary collaboration, turning ideas into cohesive product stories that reflect a strong brand voice and resonate with customers and audiences alike.

Available to hire

Hi, I’m Lidiia Pyshna, a London-based fashion designer with a track record in concept-driven collections, costume design, and creative direction. As Head of Creative Design at BOTSI, I shape seasonal visions, drive end-to-end design from concept to market, and keep a finger on the pulse of industry trends to inform collections and knitwear development.

My experience spans theatre, fashion houses, and retail—ranging from bespoke print design and CAD work to visual merchandising and styling. I thrive on cross-disciplinary collaboration, turning ideas into cohesive product stories that reflect a strong brand voice and resonate with customers and audiences alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Work Experience

Costume Designer at Belarus Free Theatre

August 1, 2023 - September 1, 2023

Conceptualise and craft costume designs in collaboration with the production team; conduct extensive research, produce sketches and digital renderings, select fabrics, oversee fabrication, and manage fittings and alterations.

Head of Creative Design at BOTSI

June 1, 2023 - Present

Lead creative concept development for fashion collections, oversee end-to-end design process from concept to market launch, manage knitwear range, and align trends with brand vision. Collaborate with production, marketing, and sales to ensure cohesive product delivery and high-quality output.

Visual Merchandising Manager at Hoopers

January 1, 2023 - June 1, 2023

Develop store layouts and window displays, ensure visual branding consistency, monitor trends and customer behavior, train staff on visual merchandising standards, manage seasonal changes and budgets.

Sales Assistant at JulesB

September 1, 2022 - January 1, 2023

Provide personalized customer service, style advice, and window displays; manage till operations, stock control, merchandising, and packaging.

Freelance Print Designer at BOTSI

July 1, 2022 - May 31, 2023

Bespoke fashion print design and consulting; conceptualise and develop print motifs and patterns for collections, ensuring alignment with brand identity and market trends.

Graphic Designer at RENE MARIANE

October 1, 2020 - December 31, 2020

Create brand look books and digital presentations; collaborate with marketing on image-making and brand visuals; work under tight deadlines.

Runway Design Intern at Marc Jacobs

January 1, 2020 - June 30, 2020

Develop textile samples, embroidery and design details for AW/20 runway; assist with couture details, backstage duties, and studio organization.

CAD Freelancer at Roberta Einer

September 1, 2019 - September 30, 2019

Create technical drawings and CAD files; update project documentation and assist with pattern development using Illustrator and Photoshop.

Studio Intern at Preen By Thornton Bregazzi

January 1, 2018 - March 31, 2018

Pattern cutting, toiles construction, sample making, sewing and embroidery tasks; assist designers and backstage for show preparation.