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Hello! I’m Kayoko Shimomura, a Digital Marketing & Project Manager with a proven track record of boosting brand visibility, optimizing content through AI-powered search, and expanding programs across Japan, the Philippines, and Korea. I design data-driven GTM strategies, lead localization efforts, and implement CRM systems to drive measurable growth. Currently pursuing an M.A. at the University of Chicago, I combine humanities insight with hands-on technical skills in web development, data management, and analytics to craft scalable solutions for education and international programs.…Hello! I’m Kayoko Shimomura, a Digital Marketing & Project Manager with a proven track record of boosting brand visibility, optimizing content through AI-powered search, and expanding programs across Japan, the Philippines, and Korea. I design data-driven GTM strategies, lead localization efforts, and implement CRM systems to drive measurable growth. Currently pursuing an M.A. at the University of Chicago, I combine humanities insight with hands-on technical skills in web development, data management, and analytics to craft scalable solutions for education and international programs.

Kayoko Shimomura

Web Designer, Marketing Strategist, Brand Strategist, +2

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Hello! I’m Kayoko Shimomura, a Digital Marketing & Project Manager with a proven track record of boosting brand visibility, optimizing content through AI-powered search, and expanding programs across Japan, the Philippines, and Korea. I design data-driven GTM strategies, lead localization efforts, and implement CRM systems to drive measurable growth. Currently pursuing an M.A. at the University of Chicago, I combine humanities insight with hands-on technical skills in web development, data management, and analytics to craft scalable solutions for education and international programs.…Hello! I’m Kayoko Shimomura, a Digital Marketing & Project Manager with a proven track record of boosting brand visibility, optimizing content through AI-powered search, and expanding programs across Japan, the Philippines, and Korea. I design data-driven GTM strategies, lead localization efforts, and implement CRM systems to drive measurable growth. Currently pursuing an M.A. at the University of Chicago, I combine humanities insight with hands-on technical skills in web development, data management, and analytics to craft scalable solutions for education and international programs.

Available to hire

Hello! I’m Kayoko Shimomura, a Digital Marketing & Project Manager with a proven track record of boosting brand visibility, optimizing content through AI-powered search, and expanding programs across Japan, the Philippines, and Korea. I design data-driven GTM strategies, lead localization efforts, and implement CRM systems to drive measurable growth.

Currently pursuing an M.A. at the University of Chicago, I combine humanities insight with hands-on technical skills in web development, data management, and analytics to craft scalable solutions for education and international programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Japanese

Fluent

English

Fluent

Korean

Fluent

Work Experience

Teaching Assistant at University of Chicago, Divinity School

January 1, 2025 - March 1, 2025

Provided teaching support for graduate seminars, assisted with course logistics, grading, and student inquiries.

Digital Marketing & Project Manager at Crepity CO., LTD

June 1, 2024 - Present

Digital Marketing & Project Manager responsible for shaping and executing an AEO/GEO strategy to boost brand visibility in AI-generated search results. Built a citation-monitoring system and a scoring model to diagnose performance gaps and drive content optimization. Achieved rapid AI search gains: secured Google AI Overview citations for 60% of targeted articles (top-3 positions), drove a 16x increase in impressions, and improved ranking from 44 to 1. Led end-to-end localization and CRM implementation for the Japan- and Philippines-based study abroad program, expanding Korean market enrollment to 50% of total capacity in the first semester. Directed a successful rebrand for the Philippines program, updating business model and GEO strategy, and delivered 48% YoY growth in conversions through responsive site development and robust analytics.

Student Research Fellow at Soka Institute for Global Solutions

September 1, 2023 - May 1, 2024

Supported research initiatives focusing on global development solutions, including data collection and analysis, project coordination, and events/tours supporting student engagement.

Product Marketing Intern at AKA CO., LTD

August 1, 2022 - January 1, 2024

Localized Korean-language EdTech content into Japanese for consumer and institutional audiences, contributing to the adoption of an English education robot by a Tokyo school and its feature in existing middle school English textbooks.

Development & Data Operations Associate at Soka University of America, International Development Office

June 1, 2022 - May 1, 2024

Audited and reconciled 20,000+ donor records across PeopleSoft and Excel, identifying and resolving data inconsistencies (including duplicates and outdated contacts) while fostering donor relations through personalized campus tours and cultivation events.