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I'm Clara Li, a results-oriented professional with a background in advertising and e-commerce operations, focused on data-driven decision making and cross-functional collaboration. I have hands-on experience in KA partnerships, sales forecasting, and process optimization, and I have helped drive significant revenue targets in wearable audio and mobile segments. I am currently pursuing a Master of Arts and Media Technology at the University of Southampton, where I’m deepening my understanding of digital media practices and critical theory. I enjoy turning complex data into actionable strategies, working with diverse teams, and helping brands grow through solid operational practices and thoughtful marketing analysis.…I'm Clara Li, a results-oriented professional with a background in advertising and e-commerce operations, focused on data-driven decision making and cross-functional collaboration. I have hands-on experience in KA partnerships, sales forecasting, and process optimization, and I have helped drive significant revenue targets in wearable audio and mobile segments. I am currently pursuing a Master of Arts and Media Technology at the University of Southampton, where I’m deepening my understanding of digital media practices and critical theory. I enjoy turning complex data into actionable strategies, working with diverse teams, and helping brands grow through solid operational practices and thoughtful marketing analysis.

Clara Li

Data Analyst, Project Manager, Marketing Analyst, +2

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I'm Clara Li, a results-oriented professional with a background in advertising and e-commerce operations, focused on data-driven decision making and cross-functional collaboration. I have hands-on experience in KA partnerships, sales forecasting, and process optimization, and I have helped drive significant revenue targets in wearable audio and mobile segments. I am currently pursuing a Master of Arts and Media Technology at the University of Southampton, where I’m deepening my understanding of digital media practices and critical theory. I enjoy turning complex data into actionable strategies, working with diverse teams, and helping brands grow through solid operational practices and thoughtful marketing analysis.…I'm Clara Li, a results-oriented professional with a background in advertising and e-commerce operations, focused on data-driven decision making and cross-functional collaboration. I have hands-on experience in KA partnerships, sales forecasting, and process optimization, and I have helped drive significant revenue targets in wearable audio and mobile segments. I am currently pursuing a Master of Arts and Media Technology at the University of Southampton, where I’m deepening my understanding of digital media practices and critical theory. I enjoy turning complex data into actionable strategies, working with diverse teams, and helping brands grow through solid operational practices and thoughtful marketing analysis.

Available to hire

I’m Clara Li, a results-oriented professional with a background in advertising and e-commerce operations, focused on data-driven decision making and cross-functional collaboration. I have hands-on experience in KA partnerships, sales forecasting, and process optimization, and I have helped drive significant revenue targets in wearable audio and mobile segments. I am currently pursuing a Master of Arts and Media Technology at the University of Southampton, where I’m deepening my understanding of digital media practices and critical theory. I enjoy turning complex data into actionable strategies, working with diverse teams, and helping brands grow through solid operational practices and thoughtful marketing analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Project Leader – Partner Incentive Settlement Optimization at Huawei Technologies Co., Ltd

June 1, 2023 - December 31, 2023

Led cross-department collaboration (Finance & Economics, Contract Commerce, General Management, GTM, etc.) to optimize partner incentive settlement. Authored the Partner Incentive Settlement Guidance, standardized settlement rules and processes, conducted risk assessments and internal controls, and performed backtracking and auditing of settlements. Achieved significant results: shortened settlement time from 14 months to 15 days (2023); resolved legacy settlement issues and eased partner operating pressures, accelerating capital turnover and improving KA liquidity.

Industrial Sales Operations (E-commerce KA) at Huawei Technologies Co., Ltd

July 1, 2022 - June 1, 2024

Responsible for purchase, sale and storage management; formulation and implementation of distribution rules; sales data analysis to forecast sales trends and optimize stock and distribution. Used industry sales trends to develop purchase and distribution plans; collaborated with the e-commerce GTM department to ship according to purchase plans. Achieved notable targets: wearable audio 0.25 billion yuan in Q3; 0.2 billion yuan in 2023; mobile phone 1.1 billion yuan in Q1 2024; e-commerce share increased from 19% to 25%. Conducted weekly/monthly market order inspections to ensure brand consistency, pricing and coupons; guided partners with market-order scoring system and credit management. Led partner exchanges and visits, contributing to core KA development and talent training; trained teams in project management and management practices.

POP Business Operations Intern at JD.com

November 1, 2021 - May 1, 2022

Merchant operation: managed marketing resource allocation and daily activity reviews for KA stores (Three Squirrels, Herb Flavor, Good Product); increased activity reporting rate from 40% to 60%, ensured smooth campaign launches, and resolved daily operational issues to improve merchant performance; contributed to GMV of 0.14 billion yuan for the department during the New Year Festival. Data analysis: monitored brand sales across day, month, and year; analyzed POP snack category and self-operated sales year-on-year and month-on-month; provided data support for leadership decisions. Co-constructed brand partnerships by coordinating annual achievements, media preferences breakdown, advertising channel analysis, and return-user profiling; assisted in aligning joint plans with Jingdong.