UX/UI Designer at Iron Logic

Co-led the company's first centralized design system, improving UI consistency and reducing design-to-dev friction across multiple SaaS products; Owned end-to-end UX for B2B platforms, designed retailer-facing portals, internal admin tools, onboarding flows, and data-heavy reporting screens; Applied and audited WCAG accessibility standards through the design process, collaborating with developers to ensure compliant implementation; Delivered wireframes, interactive prototypes, and high-fidelity designs within agile sprint cycles; Introduced AI-assisted research and ideation workflows to accelerate early-stage exploration and reduce time to prototype.

Product Operations Lead / Visual Merchandise Lead / Educator at lululemon

Mapped and optimized end-to-end customer journeys using behavioral observation and sales data, improving navigation and product discoverability; Synthesized guest feedback and behavioral insights to refine merchandising strategies and improve overall store experience.