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I'm Eva Martinelli, an operator at the intersection of luxury retail, CRM analytics and re-commerce. I've shipped end-to-end projects for brands like LVMH Le Bon Marché in Paris and Vacheron Constantin (Richemont) in Singapore, and I built a profitable resale side-hustle on Vinted France with €4K+ in gross sales across 40+ orders. I'm AI-native, using Claude and other large language models daily to accelerate research and execution. Based in Singapore, I’m passionate about re-commerce and marketplace operator roles across Southeast Asia, where I can combine CRM, data, and brand storytelling to drive growth.…I'm Eva Martinelli, an operator at the intersection of luxury retail, CRM analytics and re-commerce. I've shipped end-to-end projects for brands like LVMH Le Bon Marché in Paris and Vacheron Constantin (Richemont) in Singapore, and I built a profitable resale side-hustle on Vinted France with €4K+ in gross sales across 40+ orders. I'm AI-native, using Claude and other large language models daily to accelerate research and execution. Based in Singapore, I’m passionate about re-commerce and marketplace operator roles across Southeast Asia, where I can combine CRM, data, and brand storytelling to drive growth.

Eva Martinelli

Content Creator, UX Designer, Web Designer, +6

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I'm Eva Martinelli, an operator at the intersection of luxury retail, CRM analytics and re-commerce. I've shipped end-to-end projects for brands like LVMH Le Bon Marché in Paris and Vacheron Constantin (Richemont) in Singapore, and I built a profitable resale side-hustle on Vinted France with €4K+ in gross sales across 40+ orders. I'm AI-native, using Claude and other large language models daily to accelerate research and execution. Based in Singapore, I’m passionate about re-commerce and marketplace operator roles across Southeast Asia, where I can combine CRM, data, and brand storytelling to drive growth.…I'm Eva Martinelli, an operator at the intersection of luxury retail, CRM analytics and re-commerce. I've shipped end-to-end projects for brands like LVMH Le Bon Marché in Paris and Vacheron Constantin (Richemont) in Singapore, and I built a profitable resale side-hustle on Vinted France with €4K+ in gross sales across 40+ orders. I'm AI-native, using Claude and other large language models daily to accelerate research and execution. Based in Singapore, I’m passionate about re-commerce and marketplace operator roles across Southeast Asia, where I can combine CRM, data, and brand storytelling to drive growth.

Available to hire

I’m Eva Martinelli, an operator at the intersection of luxury retail, CRM analytics and re-commerce. I’ve shipped end-to-end projects for brands like LVMH Le Bon Marché in Paris and Vacheron Constantin (Richemont) in Singapore, and I built a profitable resale side-hustle on Vinted France with €4K+ in gross sales across 40+ orders.

I’m AI-native, using Claude and other large language models daily to accelerate research and execution. Based in Singapore, I’m passionate about re-commerce and marketplace operator roles across Southeast Asia, where I can combine CRM, data, and brand storytelling to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Client Strategy & Experience, SEAO at VACHERON CONSTANTIN (RICHEMONT GROUP)

February 1, 2026 - August 1, 2026

Own the SEAO regional CRM intelligence layer across 8 boutiques in 5 markets; consolidate Salesforce and Looker dashboards into a single 80+ KPI report covering prospect capture, recruitment, segmentation, loyalty and retail sales. Ship the monthly performance read used by boutique managers and the regional team, including boutique typology, sales and CRM snapshots, and YoY analysis to surface drivers of outperformance and gaps in capture or conversion. Designed a VIC reactivation framework to map dormant high-value clients by boutique and convert them into personalised, event-led outreach plans with an estimated revenue opportunity.

Independent Resale Operator at VINTED FRANCE

January 1, 2020 - Present

Built and ran a profitable secondhand fashion business solo (150+ orders shipped; €4K+ gross sales) across 40+ pieces, from fast fashion to designer pre-loved. Managed sourcing, curation, photography, pricing, listing, customer service and fulfilment. Developed an operator's intuition for re-commerce: pricing strategy, hero photography, search-friendly titles, and tight buyer service driving positive reviews and repeat buyers. Gained daily, real-world exposure to peer-to-peer marketplace mechanics: listings, search ranking, buyer disputes, returns and unit economics.

Digital Marketing & Communications Analyst at METRO BOWLING

July 1, 2025 - December 1, 2025

Owned the brand voice end-to-end across channels (social, event campaigns, listings, promotional copy) and led a full WordPress rebuild integrating Wix, Mailchimp and booking tools. Drove +57% growth in Google Business interactions (4,936 → 7,741 per month) through SEO, content and photo optimization. Directed a professional brand photoshoot from concept to execution, anchoring the new digital identity.

CRM & Marketing at LVMH GROUP – LE BON MARCHÉ RIVE GAUCHE

January 1, 2025 - June 1, 2025

Owned weekly newsletter production end-to-end (content curation, copywriting, visuals, timing) across print and digital. Led the editorial campaign 'L'Été des Sens': authored content, directed creative teams and coordinated five stakeholders; CTR reached 18.7% vs. 13% benchmark. Scaled guest loyalty program take-rate to 38% (+12 pts YoY) and designed a dormant-client reactivation campaign with targeted basket-growth tactics.

Independent Resale Operator (Side Hustle) at Vinted France

January 1, 2020 - Present

Built and ran a profitable secondhand fashion business solo—sourcing, curation, photography, pricing, listing, customer service and fulfilment for 40+ pieces; shipped 150+ orders and generated €4K+ gross sales. Developed pricing intuition, hero photography, search-friendly titles and tight buyer service to drive positive reviews and repeat buyers. Gained hands-on experience with peer-to-peer marketplace dynamics, listings, search ranking, disputes and returns.

CRM & Marketing at LVMH Group – Le Bon Marché Rive Gauche

January 1, 2025 - June 1, 2025

Owned weekly newsletter production end-to-end; contributed to content curation, copywriting, visuals and timing across print and digital. Led the editorial campaign 'L'Été des Sens': wrote content, directed creative teams and coordinated five internal stakeholders (CTR: 18.7% vs. 13% benchmark). Scaled guest loyalty program take-rate to 38% YoY and designed a dormant-client reactivation campaign with targeted basket-growth tactics.