I am a Creative Director and Art Director with 25+ years shaping the visual identity of music artists and brands — from music videos and album-era campaigns to large-scale experiential design.
My practice is concept-led and visually driven, translating music, mood and narrative into cohesive, cinematic visual worlds. I’ve art directed music videos and campaigns for artists including Guy Sebastian, Silverchair, Rogue Traders, Spice Girls, David Bowie, Cher and Sophie Monk, and bring the same eye for atmosphere, colour and storytelling to brand and digital content today.
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I was commissioned by Camilla to design and fabricate the set for her new collection at Australian Fashion Week. The entry feature — a sculptural arch — was constructed from different cast plaster sections and assembled to reflect the collection’s European-inspired aesthetic. The set was finished in high-chroma pigments and UV-reactive glitter, enabling dynamic visual shifts under changes in the show’s lighting.
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