Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Catherine Smith. I’m a First Class Economics graduate from Loughborough University with over four years of experience building and growing social media pages. I’ve grown my personal brand to 100,000+ followers in the Classical Literature and Education space, and I’m excited to expand my content creation work while applying my Economics background to communicate complex financial ideas clearly and accessibly. I’ve produced viral video series, written high-engagement Substack pieces, and collaborated with marketing teams on weekly content ideation and trend forecasting. I’m highly organized, data-driven, and comfortable working across platforms to tailor concepts into compelling content that informs and inspires audiences.…Hi, I’m Catherine Smith. I’m a First Class Economics graduate from Loughborough University with over four years of experience building and growing social media pages. I’ve grown my personal brand to 100,000+ followers in the Classical Literature and Education space, and I’m excited to expand my content creation work while applying my Economics background to communicate complex financial ideas clearly and accessibly. I’ve produced viral video series, written high-engagement Substack pieces, and collaborated with marketing teams on weekly content ideation and trend forecasting. I’m highly organized, data-driven, and comfortable working across platforms to tailor concepts into compelling content that informs and inspires audiences.

Catherine Smith

Social Media Manager, Content Creator, Writer, +2





Hi, I’m Catherine Smith. I’m a First Class Economics graduate from Loughborough University with over four years of experience building and growing social media pages. I’ve grown my personal brand to 100,000+ followers in the Classical Literature and Education space, and I’m excited to expand my content creation work while applying my Economics background to communicate complex financial ideas clearly and accessibly. I’ve produced viral video series, written high-engagement Substack pieces, and collaborated with marketing teams on weekly content ideation and trend forecasting. I’m highly organized, data-driven, and comfortable working across platforms to tailor concepts into compelling content that informs and inspires audiences.…Hi, I’m Catherine Smith. I’m a First Class Economics graduate from Loughborough University with over four years of experience building and growing social media pages. I’ve grown my personal brand to 100,000+ followers in the Classical Literature and Education space, and I’m excited to expand my content creation work while applying my Economics background to communicate complex financial ideas clearly and accessibly. I’ve produced viral video series, written high-engagement Substack pieces, and collaborated with marketing teams on weekly content ideation and trend forecasting. I’m highly organized, data-driven, and comfortable working across platforms to tailor concepts into compelling content that informs and inspires audiences.

Available to hire

Hi, I’m Catherine Smith. I’m a First Class Economics graduate from Loughborough University with over four years of experience building and growing social media pages. I’ve grown my personal brand to 100,000+ followers in the Classical Literature and Education space, and I’m excited to expand my content creation work while applying my Economics background to communicate complex financial ideas clearly and accessibly.

I’ve produced viral video series, written high-engagement Substack pieces, and collaborated with marketing teams on weekly content ideation and trend forecasting. I’m highly organized, data-driven, and comfortable working across platforms to tailor concepts into compelling content that informs and inspires audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager, Content Creator, Writer at Self-employed / Personal Brand

January 1, 2025 - Present

Managed and grew a following of 100,000+ across Instagram and TikTok by creating educational content that summarises complex Classical Literature in an engaging and accessible way; created a viral video series with over 10 million views titled 'Becoming Disgustingly Educated'; published a high-performing Substack article with 120,000+ reads, 2.4k saves and 6k+ likes; analysed performance data to identify high-performing formats and drive campaigns; collaborated with UGC client marketing teams on weekly ideation and trend forecasting; maintained a consistent brand voice across platforms; highly organized and able to manage multiple campaigns in a fast-paced environment.

Tech Sales Intern at HP Inc

July 1, 2024 - July 1, 2025

Engaged in B2B sales through client meetings at The Gherkin and collaboration with End User Sales and Channel teams; produced weekly performance reports using advanced Excel functions; represented HP at channel partner events and supported cross-functional projects with Category and Marketing teams.

Treasurer at Debate Society, Loughborough

October 1, 2023 - June 1, 2024

Advised on spending and allocation of funds; presented society finances to hundreds of students to drive memberships; developed communication and presentation skills.

Macro Analyst at Finance and Investment Society, Loughborough

October 1, 2022 - May 1, 2023

Conducted weekly macroeconomic analysis summaries based on articles from The Financial Times and The Economist; effectively summarised complex information for a wider non-specialist audience.

Business Owner (Sole Trader) at Diamond Shop UK

December 1, 2020 - October 1, 2022

Created and grew the business to six-figure revenue within 24 months; led marketing and content across Instagram, TikTok and YouTube; engaged customers via emails, reviews and influencer sponsorships; managed fulfilment, supplier liaison, product design and R&D; collaborated with a local accounting firm for bookkeeping and KPI analysis.