I am Natasha Chee, a Social Media Executive and Content & Digital Marketing Specialist based in Singapore. I manage official accounts across Facebook, Instagram, TikTok, LinkedIn, Telegram, and more, delivering a consistent brand voice and timely, on-brand content for national audiences. I distill complex policy and skills information into simplified, engaging content formats, plan content calendars in Airtable, collaborate with cross-agency partners, and deliver data-driven insights through Brandwatch, Sprout Social, and Emplify to inform decisions. I spot emerging culture and tech trends, translate them into engaging content, plan and execute content calendars, and deliver performance reports with actionable insights to optimize campaigns and drive audience engagement across multiple platforms.

Natasha Chee

I am Natasha Chee, a Social Media Executive and Content & Digital Marketing Specialist based in Singapore. I manage official accounts across Facebook, Instagram, TikTok, LinkedIn, Telegram, and more, delivering a consistent brand voice and timely, on-brand content for national audiences. I distill complex policy and skills information into simplified, engaging content formats, plan content calendars in Airtable, collaborate with cross-agency partners, and deliver data-driven insights through Brandwatch, Sprout Social, and Emplify to inform decisions. I spot emerging culture and tech trends, translate them into engaging content, plan and execute content calendars, and deliver performance reports with actionable insights to optimize campaigns and drive audience engagement across multiple platforms.

Available to hire

I am Natasha Chee, a Social Media Executive and Content & Digital Marketing Specialist based in Singapore. I manage official accounts across Facebook, Instagram, TikTok, LinkedIn, Telegram, and more, delivering a consistent brand voice and timely, on-brand content for national audiences. I distill complex policy and skills information into simplified, engaging content formats, plan content calendars in Airtable, collaborate with cross-agency partners, and deliver data-driven insights through Brandwatch, Sprout Social, and Emplify to inform decisions.

I spot emerging culture and tech trends, translate them into engaging content, plan and execute content calendars, and deliver performance reports with actionable insights to optimize campaigns and drive audience engagement across multiple platforms.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Account Executive at Actitude
June 1, 2021 - April 1, 2024
Led and executed end-to-end digital media campaigns for key retail brands including VivoCity, Jem, and RAFFLES Place Alliance, driving online-to-offline conversions and meeting KPIs. Developed strategic account plans and collaborated with external agencies, content publishers, and KOLs to optimize campaigns across multiple concurrent accounts.
Social Media Executive at IRIS Nation
June 1, 2021 - April 1, 2024
Managed SkillsFuture Singapore's official accounts across Facebook, Instagram, TikTok, LinkedIn, Telegram; ensured consistent brand voice and timely, on-brand content for a national audience; distilled complex policy and skills-related information into simplified, engaging formats; delivered performance insights using Brandwatch, Sprout Social, and Emplify; planned content calendars in Airtable and co-developed storyboard for social-first videos with cross-agency partners to deliver content with public impact.

Education

Diploma in Mass Communication at Republic Polytechnic
April 1, 2018 - April 1, 2021
Bachelor in Communication - Content Strategy & Development, Performance Analytics & Reporting, Social Media Management at Singapore Institute of Management (SIM)
November 1, 2021 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet