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I'm a multidisciplinary creative leader with over a decade of experience in the creative marketing industry. I draw inspiration from research into fresh perspectives and emerging trends to drive innovative solutions, leading teams to deliver on ambitious briefs in fast-paced environments. My background spans branding, content production, and cross-channel campaigns, and I thrive on turning ideas into impactful, on-brand experiences that push the envelope while staying customer-focused. I specialize in leading creative projects from concept to completion, collaborating with clients and cross-functional teams to elevate brand storytelling, visual identity, and campaign performance. I’m motivated by solving complex challenges with clear, visually compelling solutions that resonate in today’s evolving landscape.…I'm a multidisciplinary creative leader with over a decade of experience in the creative marketing industry. I draw inspiration from research into fresh perspectives and emerging trends to drive innovative solutions, leading teams to deliver on ambitious briefs in fast-paced environments. My background spans branding, content production, and cross-channel campaigns, and I thrive on turning ideas into impactful, on-brand experiences that push the envelope while staying customer-focused. I specialize in leading creative projects from concept to completion, collaborating with clients and cross-functional teams to elevate brand storytelling, visual identity, and campaign performance. I’m motivated by solving complex challenges with clear, visually compelling solutions that resonate in today’s evolving landscape.

Riley Bowden

Art Director, Creative Director, Video Editor, +2

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I'm a multidisciplinary creative leader with over a decade of experience in the creative marketing industry. I draw inspiration from research into fresh perspectives and emerging trends to drive innovative solutions, leading teams to deliver on ambitious briefs in fast-paced environments. My background spans branding, content production, and cross-channel campaigns, and I thrive on turning ideas into impactful, on-brand experiences that push the envelope while staying customer-focused. I specialize in leading creative projects from concept to completion, collaborating with clients and cross-functional teams to elevate brand storytelling, visual identity, and campaign performance. I’m motivated by solving complex challenges with clear, visually compelling solutions that resonate in today’s evolving landscape.…I'm a multidisciplinary creative leader with over a decade of experience in the creative marketing industry. I draw inspiration from research into fresh perspectives and emerging trends to drive innovative solutions, leading teams to deliver on ambitious briefs in fast-paced environments. My background spans branding, content production, and cross-channel campaigns, and I thrive on turning ideas into impactful, on-brand experiences that push the envelope while staying customer-focused. I specialize in leading creative projects from concept to completion, collaborating with clients and cross-functional teams to elevate brand storytelling, visual identity, and campaign performance. I’m motivated by solving complex challenges with clear, visually compelling solutions that resonate in today’s evolving landscape.

Available to hire

I’m a multidisciplinary creative leader with over a decade of experience in the creative marketing industry. I draw inspiration from research into fresh perspectives and emerging trends to drive innovative solutions, leading teams to deliver on ambitious briefs in fast-paced environments. My background spans branding, content production, and cross-channel campaigns, and I thrive on turning ideas into impactful, on-brand experiences that push the envelope while staying customer-focused.

I specialize in leading creative projects from concept to completion, collaborating with clients and cross-functional teams to elevate brand storytelling, visual identity, and campaign performance. I’m motivated by solving complex challenges with clear, visually compelling solutions that resonate in today’s evolving landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

Photo

Expert

Language

English

Fluent

Work Experience

Freelance Art Director at Estée Lauder

June 1, 2024 - Present

Directed Too Faced’s locally produced video, earning global recognition and securing additional funding for a second iteration. Delivered Avea’s first AI-generated campaign, selling out 3.5 days ahead of schedule and generating £73k in revenue. Consistently exceeded performance targets and KPIs across Bobbi Brown, Estée Lauder, and Too Faced. Led a multidisciplinary team of video editors, retouchers, copywriters, photographers, and videographers to realize the creative vision throughout production. A high-impact project generating over 10 million YouTube impressions in the first 2 months, increasing Estée Lauder's search interest by 42% and delivering 2.5 million views (186.1% YoY). Earned one of the highest ratings for EL ads with System 1. Adapted globally produced content to resonate with the local UK market.

Senior Creative at Threads Styling

March 1, 2023 - June 1, 2024

Pioneered a brand aesthetic overhaul and developed creative marketing strategies, resulting in heightened brand visibility, an expanded customer base, increased digital engagement, and 15% growth in the main social account within 8 months. Challenged existing social media strategies by guiding content that exceeded campaign targets, including surpassing the sign-up competition target by 113% within the first 3 days of a 12-day campaign. Fostered cross-functional collaboration by leading a team of four to contribute to weekly resource directories, enhancing decision-making and teamwork. Improved efficiency by creating user-friendly templates in Figma, After Effects, and Photoshop, implementing structured workflows to meet tight deadlines, halve design time, ensure task accountability, and manage stakeholders. Conceptualised and directed diverse social-led BAU content and larger seasonal campaigns.

Art Director at Condé Nast

October 1, 2019 - March 1, 2023

Executed and led innovative creative projects from idea to completion across all social channels, print, OOO, events, and long-form video. Demonstrated adaptability and luxury aesthetics across fashion, beauty, jewellery and watches, travel, interiors, and tech. Secured an additional £100,000 brand investment by leading a project for its concept using imagery in European stores. Spearheaded the transformation of CNX Britain’s B2C visual identity, creating compelling presentation decks and setting a modern luxury aesthetic standard across pitches, defining the company-wide creative footprint. Fostered collaboration with clients, creatives, and cross-functional teams to align creative vision with objectives, delivering campaigns with high engagement. Supported the rollout of TikTok within targeted areas of the business, pioneering engaging short-form content that consistently received over 10K impressions. Developed and curated a monthly newsletter for the business, keeping 250+ colle

Freelance Creative Consultation at Freelance / Multiple Clients

January 1, 2016 - December 31, 2022

Provided concepting, direction, and execution across multiple luxury and lifestyle brands. Roles included System Social Content Creator, Clinique Art Director, Quintessentially Art Director, Kohl Kreations Art Director, PVH Group Art Director, 18 Records Art Director, Wires Glasses Social Media Manager & Content Creator. Led development of an NFT campaign for MS100H; delivered end-to-end online visual identity projects; secured brand assets and campaigns across CN, PVH, and other clients. Built luxury visual identity for CN in Europe; produced content for social channels and campaigns; created monthly newsletters; contributed to brand partnerships and future business.