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Hybrid digital designer and motion specialist with 6+ years of experience, including 4 years in-house at GWI across campaign design, animation, iD, and multi-channel content. Known for keeping output consistent across brand, motion, and social-first deliverables. Comfortable working from a brief and collaborating with stakeholders across departments. Skilled in motion design, product UX/UI animations, design systems, and generative AI workflows to deliver end-to-end visual solutions.…Hybrid digital designer and motion specialist with 6+ years of experience, including 4 years in-house at GWI across campaign design, animation, iD, and multi-channel content. Known for keeping output consistent across brand, motion, and social-first deliverables. Comfortable working from a brief and collaborating with stakeholders across departments. Skilled in motion design, product UX/UI animations, design systems, and generative AI workflows to deliver end-to-end visual solutions.

Sama Al-Waidh

Graphic Designer, Brand Designer, Motion Graphic Designer, +4

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Hybrid digital designer and motion specialist with 6+ years of experience, including 4 years in-house at GWI across campaign design, animation, iD, and multi-channel content. Known for keeping output consistent across brand, motion, and social-first deliverables. Comfortable working from a brief and collaborating with stakeholders across departments. Skilled in motion design, product UX/UI animations, design systems, and generative AI workflows to deliver end-to-end visual solutions.…Hybrid digital designer and motion specialist with 6+ years of experience, including 4 years in-house at GWI across campaign design, animation, iD, and multi-channel content. Known for keeping output consistent across brand, motion, and social-first deliverables. Comfortable working from a brief and collaborating with stakeholders across departments. Skilled in motion design, product UX/UI animations, design systems, and generative AI workflows to deliver end-to-end visual solutions.

Available to hire

Hybrid digital designer and motion specialist with 6+ years of experience, including 4 years in-house at GWI across campaign design, animation, iD, and multi-channel content. Known for keeping output consistent across brand, motion, and social-first deliverables.

Comfortable working from a brief and collaborating with stakeholders across departments. Skilled in motion design, product UX/UI animations, design systems, and generative AI workflows to deliver end-to-end visual solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Brand & Motion Designer (Freelance)

January 1, 2022 - Present

Design lead for Unbound Stories—built their full brand identity and website from scratch, then expanded the system across digital, print, and social campaigns. Delivered end-to-end visual solutions across brand, motion, and social-first content for multiple clients, from concept through production. Created consistent design and motion outputs to support campaign goals and brand coherence across formats.

Product Designer at GWI

June 1, 2021 - January 1, 2022

Led motion work for product vision by producing 4 high-fidelity product demo videos and functional UI animations to drive feature adoption. Designed and animated UI micro-interactions and tooltips in After Effects to support feature education and improve onboarding. Co-led a full design system restructure, becoming a central reference for the product team and onboarding new designers. Led landing page design for a revamped platform in collaboration with design, product, engineering, and marketing teams.

Graphic Designer at GWI

January 1, 2020 - June 1, 2021

Led the brand reveal video and produced the “Connecting the Dots” annual report campaign ad for internal and external audiences. Created social media templates for the GWI rebrand, establishing structure and standards across all formats for the wider design team. Built a photography library with full brand documentation, including naming conventions, usage rules, and workflow guidelines to keep the system scalable.

Junior Designer (Motion-focused) at GWI

March 1, 2019 - January 1, 2020

Became the team’s main motion person, leading all video and After Effects projects from that point forward. Co-designed custom reports with the Slack brand team, balancing two sets of brand guidelines while keeping both identities coherent. Produced campaign assets and social content spanning reports, infographics, and paid ads across multiple formats.

Creative Intern at Bond & Coyne

August 1, 2018 - August 31, 2018

- Conceptualised marketing ideas and produced design materials for existing clients alongside the strategy and design team. - Conducted in-depth market research for a new business pitch and built a full findings deck for the team.