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Social Media Marketing Specialist with 4+ years of experience developing and executing data-driven social media marketing strategies, content marketing campaigns, and digital growth initiatives. Proven track record of increasing engagement and expanding brand reach across Instagram, LinkedIn, TikTok, and Facebook. Skilled in AI-powered marketing tools, analytics, campaign optimization, audience targeting, paid social, and performance reporting.…Social Media Marketing Specialist with 4+ years of experience developing and executing data-driven social media marketing strategies, content marketing campaigns, and digital growth initiatives. Proven track record of increasing engagement and expanding brand reach across Instagram, LinkedIn, TikTok, and Facebook. Skilled in AI-powered marketing tools, analytics, campaign optimization, audience targeting, paid social, and performance reporting.

Aarushi Sharma

Social Media Manager, Digital Marketer, Marketing Analyst, +2

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Social Media Marketing Specialist with 4+ years of experience developing and executing data-driven social media marketing strategies, content marketing campaigns, and digital growth initiatives. Proven track record of increasing engagement and expanding brand reach across Instagram, LinkedIn, TikTok, and Facebook. Skilled in AI-powered marketing tools, analytics, campaign optimization, audience targeting, paid social, and performance reporting.…Social Media Marketing Specialist with 4+ years of experience developing and executing data-driven social media marketing strategies, content marketing campaigns, and digital growth initiatives. Proven track record of increasing engagement and expanding brand reach across Instagram, LinkedIn, TikTok, and Facebook. Skilled in AI-powered marketing tools, analytics, campaign optimization, audience targeting, paid social, and performance reporting.

Available to hire

Social Media Marketing Specialist with 4+ years of experience developing and executing data-driven social media marketing strategies, content marketing campaigns, and digital growth initiatives.

Proven track record of increasing engagement and expanding brand reach across Instagram, LinkedIn, TikTok, and Facebook. Skilled in AI-powered marketing tools, analytics, campaign optimization, audience targeting, paid social, and performance reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Specialist at Tech Blocks Toronto

March 1, 2025 - December 31, 2025

Managed cross-functional teams (designers, copywriters, developers) to ensure seamless collaboration and boost campaign efficiency by 25%. Conceptualized content calendars, creative assets, and posting strategies that increased audience engagement by 35% and follower growth by 25% year-over-year. Managed social media platforms, created content, and scheduled posts, driving a 28% increase in followers and engagement across platforms. Designed and executed comprehensive social media strategies across Instagram, TikTok, LinkedIn, and Facebook, increasing overall engagement by 40%. Partnered with cross-functional teams and stakeholders to align social strategy with business objectives. Mentored junior team members in social best practices and directed creative teams to produce event-specific social content, increasing live engagement by 20% and follower count by 25% during campaign periods. Analyzed event performance and social metrics to generate reports showing 15–20% improvements in R

Marketing Communication Specialist at Woodgrove Technologies Inc

September 1, 2023 - December 31, 2024

Leveraged AI-powered tools and automation workflows to streamline content creation, improve operational efficiency, and reduce production turnaround time by 40% while maintaining brand consistency and quality. Owned the content calendar across Instagram and TikTok, balancing education, brand storytelling, product highlights, and founder-led content. Wrote and edited engaging captions with strong hooks and clear calls to action, driving meaningful engagement. Managed day-to-day social channel operations including content creation, scheduling, publishing, and community management, resulting in a 20% increase in click-through rate and 15% boost in campaign conversions. Led and optimized campaigns end-to-end, managed community engagement by responding to comments and DMs and turning interactions into deeper connection opportunities, and ensured content followed brand guidelines and platform rules. Managed event budgets, set social goals (reach, engagement, clicks, conversions), reported pe

Social Media Marketing Management Skills (social media marketing manager role implied) at Seneca College, Toronto, Ontario

August 1, 2022 - September 30, 2023

Communication Coordinator at Compact Diagnostics Ltd

June 1, 2019 - May 31, 2020

Managed content calendars and ensured timely posting and consistent brand voice/messaging. Created and scheduled compelling content (graphics, videos, and copy) using tools such as Hootsuite and Later, improving post reach by 25% and brand visibility. Assisted execution of paid social campaigns by optimizing ad performance and audience targeting, resulting in a 15% higher conversion rate and 20% lower cost per acquisition (CPA). Tracked and analyzed key social media metrics using analytics tools (Meta Business Suite, Google Analytics, Sprout Social) and provided actionable insights to refine content strategy and improve engagement by 30%. Wrote social media content to increase customer engagement and supported digital marketing campaigns including email marketing, social media, and content marketing. Developed crisis communication strategy to ensure timely responses and minimized negative impact, improving stakeholder confidence. Boosted digital marketing performance and ROI across mul