Digital Marketing Specialist at BDI Wear Parts

Managed up to CAD $5,000/month across Meta and Google Ads for heavy equipment valued at over CAD $10,000 per unit. Reduced advertising costs by 20% and achieved an average cost per lead around CAD $23 through campaign optimization. Designed and built the company’s Shopify website end-to-end including structure, product pages, collections, content, and user experience. Created and published daily photo/video content across Facebook, Instagram, TikTok, YouTube, Kijiji, and online marketplaces. Ran Klaviyo email campaigns to promote products, generate leads, and nurture prospects throughout the sales cycle. Produced weekly and monthly reports to the CEO covering ad spend, leads, ROI, campaign results, and strategic recommendations.

Sales Associate (Part-Time) at Coach

Served more than 20 customers per shift while consistently meeting or exceeding daily sales targets and supporting store growth (UPT growth). Processed purchases, returns, and exchanges through the POS system while promoting product care services and Coach Insider membership. Maintained brand standards through visual merchandising, product presentation, opening/closing procedures, and inventory organization. Used digital CRM and clienteling tools to build customer relationships and deliver personalized email communications.

Senior Project Manager at Xuhang Holdings Ltd.

Delivered digital solutions while building and nurturing relationships with key clients and driving revenue growth. Led and managed a team of 8 professionals (content strategists, planners, graphic designers, video editors, and copywriters) to ensure client satisfaction and achievement of business objectives. Curated and shot short video ads to drive revenue growth on TikTok. Led the team to grow a portfolio of three influencer brands, achieving 1.5 million followers and creating three lifestyle online communities. Led execution of Kwai’s Spring Festival branding campaign, generating 60 million live-stream views and 1,931,784 additional views, ranking 3rd on the WeibO trend.