I’m a social media and video content director with 16+ years building brand-scale content operations, including 6 years as in-house lead for Paddy Power—owning social strategy, editorial planning, and content governance for the brand’s YouTube and social video output. Since 2023, I’ve been leading a pivot into AI-powered content workflows, building generative production pipelines and directing an original AI-hosted, social-first documentary series. I also bring VFX supervision and previsualisation experience to features and episodic productions across major studios.

Brian Rossney

I’m a social media and video content director with 16+ years building brand-scale content operations, including 6 years as in-house lead for Paddy Power—owning social strategy, editorial planning, and content governance for the brand’s YouTube and social video output. Since 2023, I’ve been leading a pivot into AI-powered content workflows, building generative production pipelines and directing an original AI-hosted, social-first documentary series. I also bring VFX supervision and previsualisation experience to features and episodic productions across major studios.

Available to hire

I’m a social media and video content director with 16+ years building brand-scale content operations, including 6 years as in-house lead for Paddy Power—owning social strategy, editorial planning, and content governance for the brand’s YouTube and social video output.

Since 2023, I’ve been leading a pivot into AI-powered content workflows, building generative production pipelines and directing an original AI-hosted, social-first documentary series. I also bring VFX supervision and previsualisation experience to features and episodic productions across major studios.

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Language

English
Fluent

Work Experience

Previz Artist at Warner Bros. (Hivemind)
July 1, 2026 - Present
Unreal Engine previsualisation for a Warner Bros. feature production.
Previz Artist at Warner Bros.
July 1, 2026 - Present
Unreal Engine previsualisation for a Warner Bros. feature production, supporting production planning and shot development through game-engine-based previs.
Previz Artist at Netflix (Wednesday Season 3)
February 1, 2026 - May 31, 2026
Unreal Engine previsualisation for Season 3 of the Netflix series.
Previz Artist at Netflix
February 1, 2026 - May 1, 2026
Unreal Engine previsualisation for Season 3 of the Netflix series 'Wednesday', contributing to visual planning and production readiness.
Creative Director at Red Spider Studios
September 1, 2023 - February 1, 2026
Led the studio’s shift to AI-powered content workflows: built local ComfyUI + LTX-2.3 generation pipelines and directed an original AI-generated documentary series for YouTube Shorts. Directed audio/voice pipeline migration to ElevenLabs v3 and managed end-to-end content operations from script through publish, applying Unreal Engine and AI tooling to create scalable repeatable processes.
Advanced Video Production Lecturer (part-time) at Dublin City University
February 1, 2020 - April 1, 2021
Rewrote the curriculum with a stronger focus on current industry practice and modern video production workflows.
Designer (part-time) at RTÉ
January 1, 2019 - October 1, 2021
Created motion graphics, edited video, and delivered VFX for RTÉ News, Prime Time, and promotional content.
Designer at RTÉ (part-time)
January 1, 2019 - October 1, 2021
Created motion graphics, edited video and supported VFX for RTÉ News, Prime Time and related promotional content.
Lead Video Producer & Director (in-house) at Paddy Power, Marketing Department
January 1, 2010 - January 1, 2016
Owned social media strategy, editorial planning and content governance for Paddy Power’s YouTube channel and social video output. Directed and produced talent-led social and video campaigns in cross-functional partnership with marketing stakeholders, helping generate millions of organic views on original content.
Owner / Film & Commercials Director at Red Spider Studios (self-employed)
November 1, 2009 - September 1, 2023
Founded and ran an independent production company, writing, directing, producing and editing commercial content for clients including Peroni and RTÉ. Served as Visual Effects Supervisor and Previsualisation Artist on feature and episodic productions for major studios/streamers, including Netflix, BBC, Disney and Hallmark.

Education

MA, Creative Production & Screen Finance at Dún Laoghaire Institute of Art, Design and Technology
January 1, 2017 - January 1, 2018
MA, Creative Production & Screen Finance (1st Class Honours) at Dún Laoghaire Institute of Art, Design and Technology
January 1, 2017 - January 1, 2018
MA, Creative Production & Screen Finance (1st Class Honours) at Dún Laoghaire Institute of Art, Design and Technology
January 1, 2017 - January 1, 2018

Qualifications

Book Author (Packt Publishing): Reimagining Characters with Unreal Engine MetaHuman Creator (2nd Edition, July 2026)
July 1, 2026 - August 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services