Grant Wright
Creative and commercially–minded designer, illustrator and creative lead with over 35 years’ experience across agency, in-house and independent environments, focused on FMCG, consumer brands, retail and publishing.
About
Creative and commercially–minded designer, illustrator and creative lead with over 35 years’ experience across agency, in-house and independent environments, focused on FMCG, consumer brands, retail and publishing. Founder of Smudge, a small creative consultancy built around big ideas, memorable design and distinctive brand personality. Experienced across the complete creative process, from insight, concepts, naming and art direction through to illustration, artwork, production and final delivery. I care deeply about the quality of work
I put into the world and combine creative instinct with practical industry knowledge, commercial thinking and a clear understanding of audiences, briefs and business objectives. Trusted by established brands, entrepreneurial start-ups, charities, publishers and academic institutions in the UK and USA.
- 23 years' experience
- Joined September 2026
Industry experience
- Retail
- Consumer Goods
- Education
- Non-Profit Organization
- Media & Entertainment
- Professional Services
- Wholesale & Distribution
- Other
- Manufacturing
Work experience
In-house design lead for the Merchanting Division, supporting Lords Builders Merchants and sister brands including Hevey, George Lines, Advance Roofing and Condell across B2B and B2C. Led design and art direction across print, retail branch requirements, digital and e-commerce channels. Managed multiple concurrent projects with tight deadlines, led brand guardianship and development across subsidiary brands, developed and presented creative concepts to internal stakeholders and senior decision-makers, produced final artwork for branches/campaign/digital touchpoints, and supported marketing teams and branch managers with a wide range of commercial creative needs.
Worked as part of a small in-house creative team creating integrated campaigns and promotions across print and digital for B2B and B2C. Translated marketing objectives and commercial priorities into confident, engaging creative execution, working closely with colleagues and presenting concepts to senior stakeholders. Supported brand guardianship and consistency across campaign output, mentored junior designers through feedback and knowledge-sharing, and helped build a more ambitious, collaborative creative culture with improved confidence and quality across teams.
Founded and leads an independent creative consultancy delivering branding, identity development, packaging, print, publishing and digital assets across retail, hair & beauty, alcohol & food, the arts, publishing and education. Leads design, art direction, illustration, conceptual thinking and creative problem-solving; defines briefs, budgets and long-term client relationships; presents recommendations and concepts directly to clients and stakeholders; sources manufacturing, appoints suppliers and brings in specialist talent as needed. Produces physical creative mock-ups, has established Shopify-based ecommerce dropshipping platforms, and incorporates AI tools into the design workflow while managing deadlines and the commercial operations of the practice.
Education· 6
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