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Hi, I’m Lori L. Thureson, a freelance marketing generalist and Senior Graphic Designer with nearly 15 years of experience spanning brand management, digital marketing, content development, social media management, and design. I excel at rapidly learning new tools, juggling multiple projects, and delivering creative, results‑driven solutions that align with business goals. I thrive in collaborative environments and am passionate about building cohesive brand experiences across print and digital channels. I specialize in crafting engaging content for Facebook, Instagram, YouTube, and LinkedIn, managing campaigns and emails (Mailchimp and Braze), and producing polished visuals in Adobe Creative Suite. My strengths include copywriting, photography, and end‑to‑end project management. I’m dedicated to helping clients boost visibility, engagement, and revenue through thoughtful design, data‑driven marketing, and hands‑on collaboration.…Hi, I’m Lori L. Thureson, a freelance marketing generalist and Senior Graphic Designer with nearly 15 years of experience spanning brand management, digital marketing, content development, social media management, and design. I excel at rapidly learning new tools, juggling multiple projects, and delivering creative, results‑driven solutions that align with business goals. I thrive in collaborative environments and am passionate about building cohesive brand experiences across print and digital channels. I specialize in crafting engaging content for Facebook, Instagram, YouTube, and LinkedIn, managing campaigns and emails (Mailchimp and Braze), and producing polished visuals in Adobe Creative Suite. My strengths include copywriting, photography, and end‑to‑end project management. I’m dedicated to helping clients boost visibility, engagement, and revenue through thoughtful design, data‑driven marketing, and hands‑on collaboration.

Lori L. Thureson

Graphic Designer, Digital Marketer, Banner Ad Designer, +6

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Hi, I’m Lori L. Thureson, a freelance marketing generalist and Senior Graphic Designer with nearly 15 years of experience spanning brand management, digital marketing, content development, social media management, and design. I excel at rapidly learning new tools, juggling multiple projects, and delivering creative, results‑driven solutions that align with business goals. I thrive in collaborative environments and am passionate about building cohesive brand experiences across print and digital channels. I specialize in crafting engaging content for Facebook, Instagram, YouTube, and LinkedIn, managing campaigns and emails (Mailchimp and Braze), and producing polished visuals in Adobe Creative Suite. My strengths include copywriting, photography, and end‑to‑end project management. I’m dedicated to helping clients boost visibility, engagement, and revenue through thoughtful design, data‑driven marketing, and hands‑on collaboration.…Hi, I’m Lori L. Thureson, a freelance marketing generalist and Senior Graphic Designer with nearly 15 years of experience spanning brand management, digital marketing, content development, social media management, and design. I excel at rapidly learning new tools, juggling multiple projects, and delivering creative, results‑driven solutions that align with business goals. I thrive in collaborative environments and am passionate about building cohesive brand experiences across print and digital channels. I specialize in crafting engaging content for Facebook, Instagram, YouTube, and LinkedIn, managing campaigns and emails (Mailchimp and Braze), and producing polished visuals in Adobe Creative Suite. My strengths include copywriting, photography, and end‑to‑end project management. I’m dedicated to helping clients boost visibility, engagement, and revenue through thoughtful design, data‑driven marketing, and hands‑on collaboration.

Available to hire

Hi, I’m Lori L. Thureson, a freelance marketing generalist and Senior Graphic Designer with nearly 15 years of experience spanning brand management, digital marketing, content development, social media management, and design. I excel at rapidly learning new tools, juggling multiple projects, and delivering creative, results‑driven solutions that align with business goals. I thrive in collaborative environments and am passionate about building cohesive brand experiences across print and digital channels.

I specialize in crafting engaging content for Facebook, Instagram, YouTube, and LinkedIn, managing campaigns and emails (Mailchimp and Braze), and producing polished visuals in Adobe Creative Suite. My strengths include copywriting, photography, and end‑to‑end project management. I’m dedicated to helping clients boost visibility, engagement, and revenue through thoughtful design, data‑driven marketing, and hands‑on collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer / Freelance Marketing Generalist

January 1, 2023 - November 18, 2025

Senior graphic designer and freelance marketing generalist delivering print and digital content for diverse clients. Proficient in creating brochures, books, flyers, postcards, presentations, and custom projects with emphasis on brand consistency and visual storytelling. Lead social media marketing and management for Facebook, Instagram, YouTube, and LinkedIn, including post creation, reels, ads setup, and performance monitoring. Experienced in developing and managing digital and print advertising, copywriting for blogs and marketing collateral, and weekly email campaigns and triggered journeys in Mailchimp and Braze. Advanced user of Adobe Creative Suite (InDesign, Illustrator, Photoshop) with nearly 15 years of experience across brand management, digital marketing, content development, and design. Known for quick learning, multitasking, attention to detail, and delivering results.

Digital Marketing Specialist at Smash Park Entertainment Group

January 1, 2023 - November 18, 2025

Manage all social media channels and campaigns, create posts and reels, respond to internal messages, and monitor performance indicators. Schedule posts and stories in Sprout Social. General copywriting for posts, events, marketing collateral, and auditing messaging for consistency. Collaborate with the Smash Park team to develop marketing events and promotions. Develop and implement new ideas for campaigns and events. Weekly email newsletter featuring upcoming events and promotional emails. Produce various print materials as needed (flyers, postcards, etc.).

Marketing Manager at Lost Island Waterpark & Theme Park

January 1, 2021 - November 18, 2025

Responsible for brand positioning for both award-winning parks. Oversaw content development and design for marketing collateral (brochures, ticket vouchers, employee handbooks, billboards, signage). Managed multiple social media channels and campaigns, responded to messages, and monitored performance indicators. Implemented ideas and promotions to increase brand presence and sales. Handled email marketing to a list of over 24,000 contacts. Captured engaging guest photography for marketing, web, and social media. Managed website content and banners. Self-taught Adobe Premiere to produce in-house videos; collaborated with vendors for additional commercials and short videos. Conducted copywriting and proofreading to ensure brand consistency across both brands.

Marketing Manager at Oakridge Real Estate

January 1, 2021 - January 1, 2021

Brand positioning for the largest real estate company in the Cedar Valley. Led content development and design for corporate collateral including custom sell sheets, listing packets, and billboards. Created marketing resources for nearly 60 agents, including onboarding and collateral for new agents. Managed social media pages and campaigns, tracked performance, and supported agents with individual pages. Managed website updates and agent pages; coordinated with developers as needed. Produced targeted marketing materials (postcards for direct mail) and oversaw promo item procurement.

Graphic Designer & Brand Manager at IDEX Corporation

January 1, 2019 - January 1, 2019

Brand manager for 2–3 brands, coordinating marketing and design from concept to completion. Created catalogs, brochures, launch materials, sales kits, logos, trade show backdrops, advertisements, and promotional items. Led campaigns for new product launches and rebranding; ensured deadlines were met. Wrote copy based on provided content and crafted email communications. Served as lead photographer and coordinated external vendors for $70–$100k of print collateral annually. Developed brand standards and ensured adherence across materials.

Owner & Buyer at Bombshell Fashion Boutique

January 1, 2020 - January 1, 2020

Brand positioning, design, and marketing for an online clothing boutique. Managed social media (Facebook, Instagram, Pinterest), content development and product photography. Created and managed email marketing via Mailchimp. Built and maintained a Shopify-based website. Managed seasonal inventory budgeting and purchasing; researched trends and profitable pieces; fulfilled orders.

Graphic Designer at Professional Office Services

January 1, 2013 - January 1, 2013

Designed marketing collateral for healthcare accounts (hospitals, private practices, dental practices, dermatologists, med-spas). Created logos, books, folders, brochures, sales kits, letterheads, postcards, magnets, business cards, and other projects. Worked with internal marketing team to develop branding standards. Managed multiple accounts and projects; prepared files for print and coordinated with pre-press teams.