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Hi, I’m Vivian Lai, a passionate and experienced graphic designer and art director with expertise in brand development, website UI design, and digital marketing. I love bringing creative ideas to life through design, from refreshing brand logos to crafting cohesive digital assets. With a keen eye for detail and a deep understanding of visual storytelling, I’ve successfully led projects for a variety of clients across retail, media, and consumer goods sectors. I thrive in dynamic environments, whether working remotely or onsite, always aiming to deliver high-quality, engaging designs that meet strategic goals. Fluent in English, Cantonese, and Mandarin, and proficient in Adobe Suite and multiple web platforms, I enjoy collaborating with diverse teams and mentoring junior designers along the way.…Hi, I’m Vivian Lai, a passionate and experienced graphic designer and art director with expertise in brand development, website UI design, and digital marketing. I love bringing creative ideas to life through design, from refreshing brand logos to crafting cohesive digital assets. With a keen eye for detail and a deep understanding of visual storytelling, I’ve successfully led projects for a variety of clients across retail, media, and consumer goods sectors. I thrive in dynamic environments, whether working remotely or onsite, always aiming to deliver high-quality, engaging designs that meet strategic goals. Fluent in English, Cantonese, and Mandarin, and proficient in Adobe Suite and multiple web platforms, I enjoy collaborating with diverse teams and mentoring junior designers along the way.

Vivian Lai

Art Director, Graphic Designer, Illustrator, +2

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Hi, I’m Vivian Lai, a passionate and experienced graphic designer and art director with expertise in brand development, website UI design, and digital marketing. I love bringing creative ideas to life through design, from refreshing brand logos to crafting cohesive digital assets. With a keen eye for detail and a deep understanding of visual storytelling, I’ve successfully led projects for a variety of clients across retail, media, and consumer goods sectors. I thrive in dynamic environments, whether working remotely or onsite, always aiming to deliver high-quality, engaging designs that meet strategic goals. Fluent in English, Cantonese, and Mandarin, and proficient in Adobe Suite and multiple web platforms, I enjoy collaborating with diverse teams and mentoring junior designers along the way.…Hi, I’m Vivian Lai, a passionate and experienced graphic designer and art director with expertise in brand development, website UI design, and digital marketing. I love bringing creative ideas to life through design, from refreshing brand logos to crafting cohesive digital assets. With a keen eye for detail and a deep understanding of visual storytelling, I’ve successfully led projects for a variety of clients across retail, media, and consumer goods sectors. I thrive in dynamic environments, whether working remotely or onsite, always aiming to deliver high-quality, engaging designs that meet strategic goals. Fluent in English, Cantonese, and Mandarin, and proficient in Adobe Suite and multiple web platforms, I enjoy collaborating with diverse teams and mentoring junior designers along the way.

Available to hire

Hi, I’m Vivian Lai, a passionate and experienced graphic designer and art director with expertise in brand development, website UI design, and digital marketing. I love bringing creative ideas to life through design, from refreshing brand logos to crafting cohesive digital assets. With a keen eye for detail and a deep understanding of visual storytelling, I’ve successfully led projects for a variety of clients across retail, media, and consumer goods sectors.

I thrive in dynamic environments, whether working remotely or onsite, always aiming to deliver high-quality, engaging designs that meet strategic goals. Fluent in English, Cantonese, and Mandarin, and proficient in Adobe Suite and multiple web platforms, I enjoy collaborating with diverse teams and mentoring junior designers along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Website UI & Graphic Designer | Illustrator (Contract: Remote) at Wayne Corp LLC

January 1, 2023 - September 22, 2024

Led website redesign and refreshed digital assets to enhance brand consistency. Created email newsletters, Instagram templates, and updated PowerPoint decks for a unified, professional look. Designed and sourced graphics for online stories, maintaining visual cohesion.

Graphic Design Consultant (Contract: Onsite & Remote) at Nexus Brands Group

January 1, 2019 - September 1, 2024

Partnered with the marketing supervisor to execute web and print projects from concept to completion. Designed Shopify websites, trade show banners, marketing flyers, social media graphics, high-end catalogs, and refreshed brand logos.

Graphic Designer | Design Consultant (Contract: Remote) at Rainbow Bridge Natural Foods

April 1, 2017 - July 1, 2023

Rebranded businesses under the corporate umbrella, creating new identities and style guides. Designed logos, identity packages, store displays, signage, menus, packaging, and marketing assets for print and digital.

Art Director | Head of Design & Production (Full-time: Onsite & Remote) at Icon Shoes Inc

March 1, 2006 - February 28, 2023

Led seasonal design execution, managing graphics, materials, and samples. Oversaw sourcing, vendor negotiations, and quality control from prototype to production. Managed timelines, coordinated teams, and mentored junior designers. Provided graphic design and photography for branding and marketing.

Graphic Designer (Contract: Remote) at Beyond Restaurant Group LLC

November 1, 2020 - December 31, 2022

Created print and digital graphics aligned with the brand’s marketing strategy. Updated brand guidelines, designed website banners, app store icons, email marketing graphics, and window vinyls.

Art Director | Graphic Designer (Contract: Onsite) at CMP Media

January 1, 2002 - January 1, 2006

Worked with journalists and photographers, overseeing monthly publications for Keyboard magazine and buyer’s guides. Created illustrations and feature articles for Guitar Player magazine.

Lead Graphic Designer | Illustrator (Full-time, Onsite) at The Mark David Corporation

September 1, 1997 - January 1, 2002

Developed the corporate style guide and ensured visual consistency across print and digital products. Managed projects from concept to production, created original illustrations, and oversaw external vendors. Designed and maintained the company’s website, aligning with brand identity.

Website & Graphic Designer | Illustrator (Freelance: Remote) at Multiple Clients

May 1, 2006 - June 1, 2022

Clients include Total Care Walk-in Clinic (signage & display), CCW Capital (website), Nav PPE Supply (website), Cate Adair Handbags (catalogs), Melinda Lois Handbags (branding), Eight-Eighteen Strategies (branding) and more.