I am a Creative Director and UX/UI Designer with nearly 20 years of experience in visual design, consumer empathy, and marketing strategy. I excel at building high-performance creative teams in fast-paced environments, specializing in branding, performance-driven ad creative, data-informed storytelling, and optimizing workflows to meet business goals. I am passionate about inspiring teams and crafting compelling user experiences grounded in analytics and creative vision.

RACHEL OSBORNE

I am a Creative Director and UX/UI Designer with nearly 20 years of experience in visual design, consumer empathy, and marketing strategy. I excel at building high-performance creative teams in fast-paced environments, specializing in branding, performance-driven ad creative, data-informed storytelling, and optimizing workflows to meet business goals. I am passionate about inspiring teams and crafting compelling user experiences grounded in analytics and creative vision.

Available to hire

I am a Creative Director and UX/UI Designer with nearly 20 years of experience in visual design, consumer empathy, and marketing strategy.

I excel at building high-performance creative teams in fast-paced environments, specializing in branding, performance-driven ad creative, data-informed storytelling, and optimizing workflows to meet business goals. I am passionate about inspiring teams and crafting compelling user experiences grounded in analytics and creative vision.

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Language

English
Fluent
French
Fluent

Work Experience

Creative Director at WeCall Media
March 1, 2023 - Present
Built the entire in-house Creative Department from the ground up; supported 10+ Media Buyers' needs weekly. Developed SOPs and training standards; built an organized DMS to store raw footage, track video requests, store final deliveries, and manage in-house UGC roster. Led a team of editors and static designers who were excited to learn, participate and innovate. With the Creative Marketing Manager, delivered most video orders within 24 hours. Maintained accurate timelines for accountability and analysis. Led cross-functional teams on performance-driven campaigns for Facebook, Instagram, TikTok, YouTube, and Display; used analytics and storytelling metrics to optimize design strategy and creative direction.

Education

DEC at Rosemont Technology Centre
October 16, 2018 - June 20, 2019
UX/UI Certification at Concordia University
March 20, 2022 - November 25, 2022

Qualifications

Award for Technical Excellence
April 2, 2025 - April 2, 2025

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Software & Internet