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Hi, I'm Aaron Kabeya, a commercially and creatively minded marketer with over 8 years of experience driving growth through paid social, CRO, PPC, CRM, and SEO. I specialize in strategy, automation, and analytics, and love leading marketing teams to deliver high-performing, scalable campaigns. I enjoy working independently as a freelance media buyer as well as contributing to teams in various sectors including law, fintech, and insurance. I'm passionate about creating compelling content, optimizing conversion rates, and continuously improving campaign effectiveness to generate meaningful results.…Hi, I'm Aaron Kabeya, a commercially and creatively minded marketer with over 8 years of experience driving growth through paid social, CRO, PPC, CRM, and SEO. I specialize in strategy, automation, and analytics, and love leading marketing teams to deliver high-performing, scalable campaigns. I enjoy working independently as a freelance media buyer as well as contributing to teams in various sectors including law, fintech, and insurance. I'm passionate about creating compelling content, optimizing conversion rates, and continuously improving campaign effectiveness to generate meaningful results.

Aaron Kabeya

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I'm Aaron Kabeya, a commercially and creatively minded marketer with over 8 years of experience driving growth through paid social, CRO, PPC, CRM, and SEO. I specialize in strategy, automation, and analytics, and love leading marketing teams to deliver high-performing, scalable campaigns. I enjoy working independently as a freelance media buyer as well as contributing to teams in various sectors including law, fintech, and insurance. I'm passionate about creating compelling content, optimizing conversion rates, and continuously improving campaign effectiveness to generate meaningful results.…Hi, I'm Aaron Kabeya, a commercially and creatively minded marketer with over 8 years of experience driving growth through paid social, CRO, PPC, CRM, and SEO. I specialize in strategy, automation, and analytics, and love leading marketing teams to deliver high-performing, scalable campaigns. I enjoy working independently as a freelance media buyer as well as contributing to teams in various sectors including law, fintech, and insurance. I'm passionate about creating compelling content, optimizing conversion rates, and continuously improving campaign effectiveness to generate meaningful results.

Available to hire

Hi, I’m Aaron Kabeya, a commercially and creatively minded marketer with over 8 years of experience driving growth through paid social, CRO, PPC, CRM, and SEO. I specialize in strategy, automation, and analytics, and love leading marketing teams to deliver high-performing, scalable campaigns.

I enjoy working independently as a freelance media buyer as well as contributing to teams in various sectors including law, fintech, and insurance. I’m passionate about creating compelling content, optimizing conversion rates, and continuously improving campaign effectiveness to generate meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Freelance Digital Marketer — Media Buyer at Independent media buying consultancy based in Milton Keynes

November 1, 2022 - Present

Managing paid social activities on Meta (Facebook & Instagram), LinkedIn, TikTok, and YouTube channels from strategy to account setup, tracking, campaign creation, optimization, and reporting. Managing PPC campaigns to maximize conversion, setting up ad accounts, tracking, and conducting audits. Creating websites using Wix, WordPress, and Squarespace; conducting CRO tests; building landing pages and content edits. Managing social media accounts, growing followers, posting regularly, and engaging with the audience. Creating graphics and videos for social media campaigns, writing blogs and website content, and producing visual content for events and product launches. Achievements include managing campaigns with millions of impressions and significant lead generation at low cost per lead.

Digital Marketing Manager at National Accident Law

June 30, 2025 - July 16, 2025

Led all paid social and digital advertising activities across multiple platforms including Meta, LinkedIn, TikTok, YouTube, Display, and Programmatic. Collaborated with agencies and freelancers on SEO and PPC strategies, monitored campaign and website performance using Google Analytics and proprietary tools. Developed CRO roadmaps improving conversion rates. Managed brand reputation through PR content, Trustpilot, and Google reviews using CRM workflows. Delivered content and technical SEO initiatives and managed partner and affiliate marketing programs with daily communication and commission processing. Achievements included improving conversion rate from 11% to 24%, achieving 186% ROAS, launching firm’s first TikTok campaign, and scaling paid social to generate over 100 leads monthly.

Digital Marketing Executive at Staysure

November 30, 2022 - July 16, 2025

Produced weekly digital performance reports to support strategic decisions. Planned, executed, and optimized paid social media campaigns including full setup of conversion tracking and performance monitoring. Managed PPC, Display, and YouTube campaigns focused on conversions, brand awareness, and competitor analysis. Oversaw a portfolio of 100+ affiliates, handling communications, resolving queries, managing commission payments, and identifying partnership opportunities. Achievements included maintaining a 5.23 ROI across paid social campaigns, delivering £221K revenue from a £9K Black Friday campaign, onboarding and managing 100+ affiliate partners, and supporting the launch of a new pet insurance brand.

Marketing Manager at MoneyHeave

March 1, 2021 - July 16, 2025

Designed and optimized campaign landing pages with ongoing content updates. Managed PPC campaigns focusing on cost-effective lead generation. Produced graphics and video content for social media and website use; created and edited website content. Conducted weekly website audits, keyword research, and SEO improvements including blog writing. Planned and executed email campaigns via Mailchimp and Sendinblue, maintaining and segmenting mailing lists. Managed social media presence with consistent content publishing and audience engagement. Achievements included reducing CPL by 35%, improving email open rates from 21% to 35%, increasing website traffic by 45%, and boosting social engagement by 60% with video content.

Marketing Executive at Aero Tec Laboratories (ATL)

July 31, 2020 - July 16, 2025

Planned and executed weekly paid social campaigns to drive sales and increase brand visibility. Conducted website performance analysis, keyword research, on-page SEO, and content creation including blogs. Managed company social media channels ensuring consistent content scheduling and audience engagement. Led the launch of a new company website with landing pages and ongoing content updates. Designed visual assets for social media and print; produced product photography and corporate videos. Created and scheduled monthly email campaigns via Mailchimp, managing subscriber database segmentation. Achievements included launching the company website, boosting partner/affiliate sales by 15%, maintaining top SERP rankings, and increasing organic traffic by 30% through social media campaigns.

Marketing Junior at WatchO - Watch & Clock Shop

June 30, 2020 - July 16, 2025

Planned and executed weekly paid social media campaigns to drive sales and increase brand visibility. Conducted website performance analysis, keyword research, on-page SEO, and content creation including blogs. Managed all social media channels with consistent content scheduling and audience engagement. Led the launch of the ATL company website including content updates. Designed visual assets for social media and print, produced photography and corporate videos. Created and scheduled monthly email campaigns and maintained subscriber database segmentation. Achievements included successful website launch, increased partner sales, maintained SERP rankings, and increased organic traffic through social media.