Available to hire
I am Kashaf Tariq, a passionate marketing designer with extensive experience in executing impactful ad campaigns and creating compelling marketing materials across digital and print mediums. I specialize in enhancing customer engagement, boosting lead conversion, and elevating brand presence using creative visual content and innovative AI tools like Midjourney and ChatGPT.
Currently based in Tampere, Finland, I hold a Master of Science degree in Human-Technology Interaction and continuously expand my skills in design and marketing strategies. I enjoy collaborating on innovative projects, such as AI-powered sports highlights, where I contribute my UX/UI expertise to create intuitive and engaging user experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Urdu
Advanced
Work Experience
Contractor Graphic Designer at Frontmatter USA
June 1, 2024 - June 23, 2024Developed and executed Ad campaigns for Motive and Netradyne, contributing to over 8 successful campaigns. Created marketing emails, enhancing customer engagement and communication strategies. Designed print materials, including brochures, One Pagers, Case Studies and other promotional assets.
Senior Graphic Designer at Sapphire Mills Pakistan
April 1, 2023 - August 31, 2024Designed 2023 and 2024 Annual and Sustainability Reports. Created 50+ social posts, increasing engagement by 30% in 3 months. Produced marketing collateral for exhibitions such as Enforce Tac and Kingpin New York, enhancing brand recognition. Designed corporate presentations for partnerships with Cordura, Daletec, and Jack & Jones. Used Midjourney to ideate and direct a campaign shoot for Kingpin NY Exhibition, streamlining the pre-production process.
Graphic Designer at Nexarise United Kingdom
April 1, 2022 - February 28, 2023Designed 20+ marketing materials using Canva and Photoshop, including brochures, banners, and social media graphics, leading to a 25% increase in client engagement on their social media channels. Co-facilitated 2 virtual conferences and 1 event to showcase products and services, achieving up to 10k views.
Contractor Graphic Designer at Frontmatter
June 1, 2024 - PresentExecuting advertising campaigns for Motive and Netradyne, resulting in a 22% increase in CTR across platforms. Designing high-converting marketing emails boosted open rates by 35% and customer engagement by 28%. Responsible for creating print assets such as brochures and case studies that reduced sales cycles by 15% and improved B2B lead conversions by 18%.
Senior Graphic Designer at Sapphire Mills
August 1, 2024 - August 22, 2025Designed Annual and Sustainability Reports for 2023 and 2024. Created over 40 social media posts that increased Instagram and LinkedIn engagement by 30% within 4 months. Produced marketing assets contributing to a 25% rise in brand recognition for clients like Enforce Tac and Kingpin NY. Designed B2B decks for partners including Cordura, Daletec, and Jack & Jones. Directed a campaign shoot using AI tool Midjourney, cutting pre-production time by 40%.
Graphic Designer at Nexarise
February 1, 2023 - August 22, 2025Designed 20+ marketing materials including brochures, banners, and social media graphics, raising client engagement on social media by 25%. Co-facilitated virtual conferences and events showcasing products and services with audience reach up to 10,000 views.
Graphic Designer at LimeLight
April 1, 2022 - August 22, 2025Developed 30+ advertising campaigns, boosting seasonal campaign engagement by 50%. Key contributor in the launch of Limelight’s perfume collection, including product naming, packaging design, inlays, and fashion catalogues. Created PR boxes and promotional cards for influencer seeding leading to a 20% social media reach uplift during launches.
Volunteer UI/UX Designer at Demola
December 1, 2024 - August 22, 2025Collaborated on an AI-powered sports highlights project to enhance viewing experience. Led user interviews and persona development to inform UX strategy and dynamic content generation. Designed the web app interface and pitched it at Demola Finals hosted by Business Finland HQ.
Contractor Graphic Designer at Frontmatter
June 1, 2024 - PresentExecuted over 8 ad campaigns for Motive and Netradyne, increasing average click-through rates by 22% across various platforms. Created high-converting marketing emails, leading to a 35% boost in open rates and a 28% increase in customer engagement through improved targeting and compelling visual content. Developed print assets like brochures and one-pagers, which reduced sales cycle length by 15% and improved B2B lead conversion by 18%.
Senior Graphic Designer at Sapphire Mills
August 1, 2024 - August 22, 2025Designed Annual and Sustainability Reports for 2023 and 2024. Created 40+ social media posts that increased Instagram and LinkedIn engagement by 30% in 4 months. Produced over 20 marketing assets for brands such as Enforce Tac and Kingpin NY, contributing to a 25% rise in brand recognition. Designed 10+ B2B decks for partners like Cordura, Daletec, and Jack & Jones. Directed a Kingpin NY campaign shoot using Midjourney, reducing pre-production time by 40%.
Graphic Designer at Nexarise
February 1, 2023 - August 22, 2025Designed 20+ marketing materials including brochures, banners, and social media graphics; boosting client engagement on social media by 25%. Co-facilitated 2 virtual conferences and 1 event to showcase products and services, achieving up to 10,000 views.
Graphic Designer at LimeLight
April 1, 2022 - August 22, 2025Designed over 30 ad campaigns, driving a 50% increase in seasonal campaign engagement. Played key role in launching Limelight’s perfume collection by ideating product names, designing packaging, and developing inlays and fashion catalogs. Created PR boxes and promotional cards for influencer seeding, contributing to a 20% rise in social media reach during launch cycles.
Volunteer UI/UX Designer at Demola
December 1, 2024 - August 22, 2025Collaborated on an AI-powered sports highlights project to improve viewing experience. Led user interviews, developed personas to inform UX strategy and highlight formats, explored innovative approaches for dynamic content generation based on user insights. Designed web app interface and pitched it to companies at Demola Finals, Business Finland HQ.
Education
Masters in Human Computer Interaction at Tampere University
August 19, 2024 - May 10, 2026Bachelor of Science in Computer Science at COMSATS
January 1, 2016 - January 1, 2020Qualifications
Demola Finalist
October 10, 2024 - December 21, 2024Industry Experience
Education, Consumer Goods, Retail, Media & Entertainment, Manufacturing, Travel & Hospitality, Software & Internet, Professional Services, Financial Services
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