Kashaf Tariq

Available to hire

I am Kashaf Tariq, a passionate marketing designer with extensive experience in executing impactful ad campaigns and creating compelling marketing materials across digital and print mediums.

About

I am Kashaf Tariq, a passionate marketing designer with extensive experience in executing impactful ad campaigns and creating compelling marketing materials across digital and print mediums. I specialize in enhancing customer engagement, boosting lead conversion, and elevating brand presence using creative visual content and innovative AI tools like Midjourney and ChatGPT.

Currently based in Tampere, Finland, I hold a Master of Science degree in Human-Technology Interaction and continuously expand my skills in design and marketing strategies. I enjoy collaborating on innovative projects, such as AI-powered sports highlights, where I contribute my UX/UI expertise to create intuitive and engaging user experiences.

  • Joined May 2025

Industry experience

  • Education
  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Manufacturing
  • Travel & Hospitality
  • Software & Internet
  • Professional Services
  • Financial Services

Projects · 1

I designed packaging for Lonerider that captures the brand’s rugged, independent spirit through bold typography, a moody color palette, and illustrative elements inspired by outlaw and Western motifs. I used textured materials and a matte finish to enhance its tactile appeal, while carefully considering structural and visual elements to ensure strong shelf presence and brand recognition. The design conveys authenticity and grit, aligning with Lonerider’s rebellious identity. branding graphicdesigner designer illustrator

  • Designer
  • Graphic Designer

Work experience· 13 roles

Volunteer UI/UX Designer · DemolaDec 2024 – Aug 2025 · 9 mos

Collaborated on an AI-powered sports highlights project to improve viewing experience. Led user interviews, developed personas to inform UX strategy and highlight formats, explored innovative approaches for dynamic content generation based on user insights. Designed web app interface and pitched it to companies at Demola Finals, Business Finland HQ.

Volunteer UI/UX Designer · DemolaDec 2024 – Aug 2025 · 9 mos

Collaborated on an AI-powered sports highlights project to enhance viewing experience. Led user interviews and persona development to inform UX strategy and dynamic content generation. Designed the web app interface and pitched it at Demola Finals hosted by Business Finland HQ.

Senior Graphic Designer · Sapphire MillsAug 2024 – Aug 2025 · 1 yr 1 mo

Designed Annual and Sustainability Reports for 2023 and 2024. Created 40+ social media posts that increased Instagram and LinkedIn engagement by 30% in 4 months. Produced over 20 marketing assets for brands such as Enforce Tac and Kingpin NY, contributing to a 25% rise in brand recognition. Designed 10+ B2B decks for partners like Cordura, Daletec, and Jack & Jones. Directed a Kingpin NY campaign shoot using Midjourney, reducing pre-production time by 40%.

Senior Graphic Designer · Sapphire MillsAug 2024 – Aug 2025 · 1 yr 1 mo
Contractor Graphic Designer · FrontmatterJun 2024 – Present · 2 yrs 6 mos
Contractor Graphic Designer · FrontmatterJun 2024 – Present · 2 yrs 6 mos
Contractor Graphic Designer · Frontmatter USAJun 2024 – Jun 2024 · 1 mo
Senior Graphic Designer · Sapphire Mills PakistanApr 2023 – Aug 2024 · 1 yr 5 mos

Education

Masters in Human Computer Interaction · Tampere University2024 – 2026
Bachelor of Science in Computer Science · COMSATS2016 – 2020

Certifications and awards

Demola Finalist2024

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