Hi, I’m Nixon Muhia Gicharu, a certified Digital Marketing Expert who’s passionate about turning strategy, data, and design into real, measurable results. I’ve built brands from the ground up, led bold campaigns that pushed significant growth, and love using creative problem-solving to make an impact in fast-paced, ever-changing spaces. Whether it’s boosting social media communities, launching global campaigns, or driving app downloads, I thrive on making things happen. Over the years, I’ve had the privilege of working with diverse brands across sectors, crafting stories that resonate, and collaborating with influencers to smash targets. I’m all about creativity backed by data, and I’m always eager to take on new challenges to help brands grow and succeed.

Nixon Muhia Gicharu

PRO

Hi, I’m Nixon Muhia Gicharu, a certified Digital Marketing Expert who’s passionate about turning strategy, data, and design into real, measurable results. I’ve built brands from the ground up, led bold campaigns that pushed significant growth, and love using creative problem-solving to make an impact in fast-paced, ever-changing spaces. Whether it’s boosting social media communities, launching global campaigns, or driving app downloads, I thrive on making things happen. Over the years, I’ve had the privilege of working with diverse brands across sectors, crafting stories that resonate, and collaborating with influencers to smash targets. I’m all about creativity backed by data, and I’m always eager to take on new challenges to help brands grow and succeed.

Available to hire

Hi, I’m Nixon Muhia Gicharu, a certified Digital Marketing Expert who’s passionate about turning strategy, data, and design into real, measurable results. I’ve built brands from the ground up, led bold campaigns that pushed significant growth, and love using creative problem-solving to make an impact in fast-paced, ever-changing spaces. Whether it’s boosting social media communities, launching global campaigns, or driving app downloads, I thrive on making things happen.

Over the years, I’ve had the privilege of working with diverse brands across sectors, crafting stories that resonate, and collaborating with influencers to smash targets. I’m all about creativity backed by data, and I’m always eager to take on new challenges to help brands grow and succeed.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Swahili
Advanced

Work Experience

Digital Marketing Executive at HFM
April 1, 2024 - December 31, 2024
Built HFM’s East Africa marketing from the ground up, assembled a dream team, and launched the global campaign “Giants Stand Tall, So Should You,” pushing monthly customer deposits past $1 million. Grew social media following by over 1,000%, created thriving brand communities, and executed influencer partnerships and on-ground events. Achieved 500% growth in app downloads and affiliate sign-ups via bold, data-backed campaigns.
Digital Strategist & Social Media Manager at The Digital Monkeys
January 1, 2023 - March 31, 2024
Crafted digital stories for notable clients like Broadways Bakery, Sanlam Kenya, Credit Bank, and Carrefour Kenya. Led Carrefour’s strategy that delivered 50,000+ new followers, 23M+ reach, and 2.5M+ engagements. Developed consistent content calendars and drove successful campaigns including Happy Shoppers Festival and Tu-Easter Pamoja. Collaborated with top influencers to surpass e-commerce goals and won Employee of the Year award in 2023.
Marketing Executive at Manix Limited
July 1, 2021 - December 31, 2023
Drove a 60% increase in online sales through e-commerce strategy and engaging campaigns. Maintained top Google rankings via SEO and increased sales and engagement by 77% through Facebook and Google ads. Managed daily content creation, launched giveaway campaigns, branded 21 shops, and partnered with global fashion brands to craft discounts and content. Led ad placements worth KES 1.8 million and revived SMS marketing to boost store traffic and conversions.
Digital Marketing Manager at Edenbridge Capital Limited
April 1, 2017 - June 30, 2021
Built the digital presence from scratch including website development and SEO strategy, achieving Google top ranks. Transformed social media into an engaging and trusted environment. Simplified complex financial services into relatable stories and ran targeted ad campaigns to increase visibility and engagement in finance sector.
Business Planning & Analyst Intern at Kenya Power
April 1, 2016 - September 30, 2016
Supported business planning with data-driven insights and reporting, assisted with market analysis and performance tracking, and helped streamline internal reporting processes, building foundation skills in analytics, problem-solving, and strategy execution within a fast-paced organization.

Education

Bachelor of Arts at Kenyatta University
September 1, 2014 - December 31, 2018

Qualifications

Google Digital Skills Africa
January 1, 2020 - December 31, 2020
AI Digital Marketing Cert - Micro
January 1, 2022 - December 31, 2022
Certified Digital Marketing Ass - Meta
January 1, 2023 - December 31, 2023
CIM Level VI
January 1, 2025 - January 1, 2025
Postgraduate Cert in Leadership & Mentorship
January 1, 2018 - December 31, 2018
Strategic Management & Innovation
January 1, 2018 - December 31, 2018

Industry Experience

Financial Services, Retail, Consumer Goods, Professional Services, Media & Entertainment