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I am an experienced graphic designer specializing in user experience, email marketing campaigns, art direction, and digital products. I bring a keen eye for design, creative problem-solving skills, and a strong knowledge of industry best practices to strategize and execute projects across various levels. I've worked with a diverse range of companies, spanning cosmetics, high-end menswear, and pop-culture licensed apparel. My expertise includes managing and leading creative teams while ensuring brand consistency across campaigns and platforms. I enjoy creating cohesive user experiences through e-commerce, email marketing, social, and print materials. I’m passionate about digital storytelling to enhance customer engagement and drive conversions.…I am an experienced graphic designer specializing in user experience, email marketing campaigns, art direction, and digital products. I bring a keen eye for design, creative problem-solving skills, and a strong knowledge of industry best practices to strategize and execute projects across various levels. I've worked with a diverse range of companies, spanning cosmetics, high-end menswear, and pop-culture licensed apparel. My expertise includes managing and leading creative teams while ensuring brand consistency across campaigns and platforms. I enjoy creating cohesive user experiences through e-commerce, email marketing, social, and print materials. I’m passionate about digital storytelling to enhance customer engagement and drive conversions.

Amanda Robinson

Graphic Designer, Art Director, UX Designer, +1

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I am an experienced graphic designer specializing in user experience, email marketing campaigns, art direction, and digital products. I bring a keen eye for design, creative problem-solving skills, and a strong knowledge of industry best practices to strategize and execute projects across various levels. I've worked with a diverse range of companies, spanning cosmetics, high-end menswear, and pop-culture licensed apparel. My expertise includes managing and leading creative teams while ensuring brand consistency across campaigns and platforms. I enjoy creating cohesive user experiences through e-commerce, email marketing, social, and print materials. I’m passionate about digital storytelling to enhance customer engagement and drive conversions.…I am an experienced graphic designer specializing in user experience, email marketing campaigns, art direction, and digital products. I bring a keen eye for design, creative problem-solving skills, and a strong knowledge of industry best practices to strategize and execute projects across various levels. I've worked with a diverse range of companies, spanning cosmetics, high-end menswear, and pop-culture licensed apparel. My expertise includes managing and leading creative teams while ensuring brand consistency across campaigns and platforms. I enjoy creating cohesive user experiences through e-commerce, email marketing, social, and print materials. I’m passionate about digital storytelling to enhance customer engagement and drive conversions.

Available to hire

I am an experienced graphic designer specializing in user experience, email marketing campaigns, art direction, and digital products. I bring a keen eye for design, creative problem-solving skills, and a strong knowledge of industry best practices to strategize and execute projects across various levels. I’ve worked with a diverse range of companies, spanning cosmetics, high-end menswear, and pop-culture licensed apparel.

My expertise includes managing and leading creative teams while ensuring brand consistency across campaigns and platforms. I enjoy creating cohesive user experiences through e-commerce, email marketing, social, and print materials. I’m passionate about digital storytelling to enhance customer engagement and drive conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director | Graphic Designer | E-Commerce | Email Marketing at Freelance

August 1, 2005 - June 5, 2024

Provided freelance services as Art Director, Graphic Designer, E-Commerce, and Email Marketing Specialist for various clients including Calloway’s Nursery Corporate, Fatboy, Fish City Grill, Insite Interactive, and others. Designed and screen-printed merchandise for television programs and created websites using HTML and 3D graphics. Delivered marketing materials and presentations while managing project timelines and creative direction.

Senior Designer E-Commerce Marketing at Bluespoke, LLC (BIOWORLD)

February 1, 2022 - February 29, 2024

Managed all graphic design for 3 DTC brands, collaborating with licensing for campaign approvals. Handled twice-weekly drops and sales promotion emails, ensuring brand consistency across platforms. Implemented email marketing campaigns to enhance customer engagement, click-through rates, and sales.

Senior Graphic Designer at Sally Beauty

April 1, 2015 - July 31, 2016

Designed print marketing materials for retail locations including signage, posters, and weekly flyers. Created landing pages and managed seasonal and monthly product promotions along with weekly email campaigns. Led art direction for the Mani Monday email campaign showcasing nail color styles and techniques.

UX Designer at Dallas Morning News

July 1, 2012 - May 31, 2014

Developed strategies and implemented UI designs for DMN & GuideLive digital products. Redesigned the GuideLive website and created an advanced search function to improve user experience and site functionality. Collaborated on interactive storytelling to increase user engagement, with some campaigns reaching up to 150,000 click-throughs. Developed responsive weekly email campaigns.

Graphic Designer at Fossil, Inc.

October 1, 2011 - May 31, 2012

Created visual updates for brand microsites and weekly emails, adhering to licensed brand guidelines. Developed print marketing assets for retail stores and collaborated on seasonal line books for multiple Fossil licensed brands.

Creative Lead at J.Hilburn

June 1, 2010 - October 31, 2011

Managed website, branding, print and digital marketing materials, and email campaigns. Redesigned the DTC website and created the J.Hilburn Shirt Configurator featured on TechCrunch. Developed new partner marketing materials that increased partner growth by 25% in one month.