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I am a Global Senior Product Marketing Manager with 10+ years scaling SaaS and mobile products through strategic GTM, brand, and growth initiatives. I have delivered 30%+ user growth, 20% retention lift, and multi-million-euro ROI via data-driven campaigns and storytelling. I excel at leading remote, cross-functional teams and executing impactful, insight-based strategies across international markets. Core strengths include Go-to-Market Strategy, Product-Led Growth, Digital Acquisition & Retention, Lifecycle Marketing, Global Campaign Management, Brand Positioning, SaaS & App Store Optimization, Data-Driven Storytelling and Positioning, Remote Team Leadership, Performance Marketing, CRM & Automation.…I am a Global Senior Product Marketing Manager with 10+ years scaling SaaS and mobile products through strategic GTM, brand, and growth initiatives. I have delivered 30%+ user growth, 20% retention lift, and multi-million-euro ROI via data-driven campaigns and storytelling. I excel at leading remote, cross-functional teams and executing impactful, insight-based strategies across international markets. Core strengths include Go-to-Market Strategy, Product-Led Growth, Digital Acquisition & Retention, Lifecycle Marketing, Global Campaign Management, Brand Positioning, SaaS & App Store Optimization, Data-Driven Storytelling and Positioning, Remote Team Leadership, Performance Marketing, CRM & Automation.

Caroline Pastore

Brand Strategist, Social Media Manager, Social Media Freelancer, +7

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I am a Global Senior Product Marketing Manager with 10+ years scaling SaaS and mobile products through strategic GTM, brand, and growth initiatives. I have delivered 30%+ user growth, 20% retention lift, and multi-million-euro ROI via data-driven campaigns and storytelling. I excel at leading remote, cross-functional teams and executing impactful, insight-based strategies across international markets. Core strengths include Go-to-Market Strategy, Product-Led Growth, Digital Acquisition & Retention, Lifecycle Marketing, Global Campaign Management, Brand Positioning, SaaS & App Store Optimization, Data-Driven Storytelling and Positioning, Remote Team Leadership, Performance Marketing, CRM & Automation.…I am a Global Senior Product Marketing Manager with 10+ years scaling SaaS and mobile products through strategic GTM, brand, and growth initiatives. I have delivered 30%+ user growth, 20% retention lift, and multi-million-euro ROI via data-driven campaigns and storytelling. I excel at leading remote, cross-functional teams and executing impactful, insight-based strategies across international markets. Core strengths include Go-to-Market Strategy, Product-Led Growth, Digital Acquisition & Retention, Lifecycle Marketing, Global Campaign Management, Brand Positioning, SaaS & App Store Optimization, Data-Driven Storytelling and Positioning, Remote Team Leadership, Performance Marketing, CRM & Automation.

Available to hire

I am a Global Senior Product Marketing Manager with 10+ years scaling SaaS and mobile products through strategic GTM, brand, and growth initiatives. I have delivered 30%+ user growth, 20% retention lift, and multi-million-euro ROI via data-driven campaigns and storytelling.

I excel at leading remote, cross-functional teams and executing impactful, insight-based strategies across international markets. Core strengths include Go-to-Market Strategy, Product-Led Growth, Digital Acquisition & Retention, Lifecycle Marketing, Global Campaign Management, Brand Positioning, SaaS & App Store Optimization, Data-Driven Storytelling and Positioning, Remote Team Leadership, Performance Marketing, CRM & Automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Product Marketing Manager at Impala Studios

January 1, 2023 - Present

Built and executed global marketing strategies across SEO, paid, organic, pricing, loyalty, app store, and go-to-market channels for top-flight travel and utility apps. Delivered localized content strategies, brand messaging, and persona frameworks across English-speaking markets and Europe. Defined and executed annual marketing budgets optimizing paid media and lifecycle campaigns. Owned end-to-end go-to-market planning and launches of new apps and features in international markets. Partnered with design, data, and product teams to drive activation, retention, and monetization. Led cross-functional marketing alignment across localization, user research, and journey mapping.

Digital Content Strategy Lead at TikTok

January 1, 2023 - August 7, 2025

Led content ecosystem strategy to increase quality user-generated content and user engagement by 30%. Managed cross-functional teams (product, policy, data, RD, creator partnerships) to enhance user experience and retention. Translated customer journeys into content and channel growth strategies for emerging markets. Leveraged A/B testing, performance analytics, and product marketing to shape high-performing content policies.

Global Marketing Manager (SaaS B2B/B2C) at Agrosmart

January 1, 2021 - August 7, 2025

Designed and led global digital campaigns to launch bundled SaaS offerings, growing revenue by 13%. Managed 10+ teams across product marketing, brand, content, and campaign execution in 9 countries. Created scalable multichannel marketing plans (paid, social, email, influencer, PR) for new market entry. Built co-branded partner marketing programs and global brand storytelling initiatives. Led customer education, co-marketing, and demos for large partners including UN, NGOs, and private sector.

Brand Partnerships & Production Manager at Story Productions

January 1, 2019 - August 7, 2025

Delivered custom media and marketing projects for BBC, Meta, Discovery Channel, and global NGOs. Oversaw campaign development across video, content, and digital media including full-funnel strategy and reporting. Managed cross-border production teams and partnerships including strategy, budget, and performance management.

Brand Strategy & Communications Manager at Schedule

January 1, 2017 - August 7, 2025

Built trade and digital marketing strategies driving loyalty and lead generation for retail branches. Managed CX, media, and PR strategy to support B2B and B2C growth. Owned research and market insights program for sales and CX teams.