Hi, I’m Alexander Chen, a graphic and visual designer with over 10 years of experience creating compelling and brand-focused designs. I enjoy solving complex visual challenges with creative solutions while empathizing with every project I work on. From managing multiple projects to executing fresh marketing campaigns, I take pride in helping clients bring their unique visual identities to life.
Currently, I work as a freelance marketing graphic designer in Sacramento, California. I thrive in dynamic environments, balancing creativity and practicality to deliver designs that connect with audiences and elevate brands.
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At Chegg, there were two ongoing email marketing initiatives that I supported: The Learning Curve and Chegg Perks. While The Learning Curve emails were sent biweekly to engage non-subscribers with helpful articles and new product updates, Chegg Perks was a benefits program that offered exclusive perks to subscribers through brand partnerships with companies like Max, Tinder, and DoorDash. I created these emails using a “bento box” layout that rotated partner logos while keeping the Chegg brand front and center.
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