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I’m a profile-friendly Senior Graphic & Web Designer with over 15 years of experience crafting compelling brand identities and digital experiences for nonprofit and for-profit organizations. I specialize in brand development, cohesive print and digital campaigns, and user-focused websites that drive engagement and measurable results. I’m proficient in Adobe Creative Suite, Wix, and Canva, with a strong eye for detail, accessibility, and UX. I thrive in fast-paced environments, collaborating across teams, managing multiple projects, and delivering creative, precise work on tight deadlines.…I’m a profile-friendly Senior Graphic & Web Designer with over 15 years of experience crafting compelling brand identities and digital experiences for nonprofit and for-profit organizations. I specialize in brand development, cohesive print and digital campaigns, and user-focused websites that drive engagement and measurable results. I’m proficient in Adobe Creative Suite, Wix, and Canva, with a strong eye for detail, accessibility, and UX. I thrive in fast-paced environments, collaborating across teams, managing multiple projects, and delivering creative, precise work on tight deadlines.

Tracy Sica

Graphic Designer, Web Designer, Art Director, +4

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I’m a profile-friendly Senior Graphic & Web Designer with over 15 years of experience crafting compelling brand identities and digital experiences for nonprofit and for-profit organizations. I specialize in brand development, cohesive print and digital campaigns, and user-focused websites that drive engagement and measurable results. I’m proficient in Adobe Creative Suite, Wix, and Canva, with a strong eye for detail, accessibility, and UX. I thrive in fast-paced environments, collaborating across teams, managing multiple projects, and delivering creative, precise work on tight deadlines.…I’m a profile-friendly Senior Graphic & Web Designer with over 15 years of experience crafting compelling brand identities and digital experiences for nonprofit and for-profit organizations. I specialize in brand development, cohesive print and digital campaigns, and user-focused websites that drive engagement and measurable results. I’m proficient in Adobe Creative Suite, Wix, and Canva, with a strong eye for detail, accessibility, and UX. I thrive in fast-paced environments, collaborating across teams, managing multiple projects, and delivering creative, precise work on tight deadlines.

Available to hire

I’m a profile-friendly Senior Graphic & Web Designer with over 15 years of experience crafting compelling brand identities and digital experiences for nonprofit and for-profit organizations. I specialize in brand development, cohesive print and digital campaigns, and user-focused websites that drive engagement and measurable results.

I’m proficient in Adobe Creative Suite, Wix, and Canva, with a strong eye for detail, accessibility, and UX. I thrive in fast-paced environments, collaborating across teams, managing multiple projects, and delivering creative, precise work on tight deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer (Contractor) at Preventive Measures, Inc.

October 1, 2023 - June 5, 2024

Led rebranding initiatives across print and digital for both for-profit and nonprofit divisions, strengthening brand consistency and visibility. Enhanced website and email design to improve user experience and elevate brand perception. Created branded event materials that drive engagement and recognition. Worked collaboratively within Monday.com to contribute to project progress and deliver efficient, on-time results.

Freelance Senior Graphic Designer & Web Designer at TSica Design

January 1, 2022 - June 5, 2024

Designed websites, digital assets, and print materials to elevate brands and drive audience engagement and revenue growth.

Senior Graphic Designer & Web Designer (Contractor) at We’ve Got Friends

January 1, 2022 - June 5, 2024

Established a strong brand identity across digital, print, website, Canva templates, and event materials, boosting nonprofit visibility, donor connections, and participant engagement.

Senior Graphic Designer (Contractor) at Moore, CDR Division

April 1, 2023 - September 30, 2024

Supported nonprofit fundraising by designing direct mail, email mockups, print campaigns, animations, and social media assets. Collaborated using Adobe Workfront to ensure timely delivery and enhance team productivity.

Art Director / Senior Graphic Designer & Web Designer at United Way of Northern New Jersey

July 1, 2003 - April 30, 2023

Designed marketing, digital, social media, and event materials to boost brand recognition and engagement. Amplified community awareness of the organization’s mission by designing, developing, and maintaining their website and email campaigns. Rebranded organization to align with United Way Worldwide’s standards. Led branding and production for the national United For ALICE project, expanding its reach across the U.S. Managed design team and streamlined workflows using Monday.com for cohesive visuals and efficiency.

Web Designer (Contractor) at Roche Pharmaceuticals

January 1, 2007 - March 31, 2008

Designed websites and email campaigns that increased prescription drug sales and customer engagement.

Freelance Senior Graphic Designer & Web Designer at Tracy K Designs

May 1, 2002 - March 31, 2008

Designed and maintained websites to boost user engagement and strengthen online visibility. Created visual designs and brand assets that drove sales and ensured a cohesive brand presence.

Senior Graphic Designer at Brandesign Incorporated

September 1, 2002 - July 31, 2003

Created brand identities and innovative packaging for clients like M&M Mars, enhancing shelf appeal and brand recognition.

Senior Graphic Designer / Visual Manager at Viva International Group

June 1, 1999 - September 30, 2002

Designed marketing materials and eyewear booklets for brands including GUESS, Geoffrey Beene, Harley Davidson, Ellen Tracy, and Candie’s®, increasing product visibility and consumer interest. Boosted sales by ensuring brand consistency across all promotional materials. Led design from concept to final print for point-of-purchase displays, driving in-store engagement. Created visual displays for NYC trade shows, attracting buyers and elevating brand presence.

Senior Graphic Designer and Web Designer (Freelance) at TSica Design

January 1, 2022 - Present

Spearhead cross-platform brand and design initiatives for nonprofit and for-profit clients, delivering compelling visual narratives that elevate brand presence and drive audience engagement. Create high-impact brand identities and visual assets using Adobe Creative Suite and Canva, tailored for web, print, and social media. Design and launch responsive, user-focused websites in Wix, enhancing digital accessibility and cohesive brand experiences. Oversee multiple end-to-end projects simultaneously, consistently meeting tight deadlines while producing results-driven design work that boosts visibility, engagement, and client satisfaction.

Senior Graphic Designer and Web Designer (Contractor) at Weve Got Friends

January 1, 2022 - Present

Build a cohesive, mission-aligned brand identity across digital, print, web, Canva templates, and event materials, enhancing organizational recognition and trust. Craft compelling visual content that increases nonprofit visibility and deepens engagement with donors, volunteers, and community stakeholders. Deliver high-impact fundraising and event campaign materials that drive donor participation and boost event turnout and fundraising performance.

Senior Graphic Designer (Contractor) at Preventive Measures, Inc.

June 1, 2025 - September 10, 2025

Executed end-to-end rebranding initiatives for nonprofit and for-profit divisions, ensuring consistency across digital and print media while enhancing brand recognition and market positioning. Collaborated cross-functionally to align marketing strategies and streamline project timelines using Monday.com, resulting in increased brand visibility and contributing to revenue growth.

Senior Graphic Designer (Contractor) at Moore, CDR Division

September 1, 2024 - September 10, 2025

Designed high-performing direct mail, email mockups, print campaigns, animations, and social media assets that supported successful nonprofit fundraising efforts and collaborated in Adobe Workfront to streamline workflows and ensure on-time, efficient project delivery.

Art Director / Senior Graphic Designer & Web Designer at United Way of Northern New Jersey

April 1, 2023 - September 10, 2025

Led a full rebrand to align with United Way Worldwide standards, producing cohesive marketing, digital, social, and event assets that significantly elevated brand visibility and audience engagement. Directed national branding and production efforts for United For ALICE, expanding its footprint across the U.S. and driving increased awareness of critical economic mobility initiatives. Managed the organization’s website and email campaigns to boost community engagement, while streamlining design team workflows in Monday.com for faster, cohesive output.

Web Designer (Contractor) at Roche Pharmaceuticals

March 1, 2008 - September 10, 2025

Boosted drug sales and engagement with targeted, conversion-focused websites and emails.

Senior Graphic Designer & Web Designer (Freelance) at Tracy K Designs

March 1, 2008 - September 10, 2025

Developed and managed websites and brand assets that improved user engagement, increased online visibility, and drove sales while maintaining a cohesive digital brand presence.