Hi, I'm Precious Wells, a creative and strategic Social Media Manager with over three years of experience crafting social-first marketing campaigns that drive engagement, growth, and brand awareness. I love blending bold storytelling with data-backed insights to create content that truly connects and converts. Building community, amplifying brand visibility, and making digital experiences unforgettable are my passions. When I'm not managing campaigns or leading content strategy, I enjoy collaborating across teams to optimize performance and refine messaging. I'm always eager to take on new challenges and contribute to making brands stand out in the digital space with thoughtful, impactful marketing.…

Precious Wells

Hi, I'm Precious Wells, a creative and strategic Social Media Manager with over three years of experience crafting social-first marketing campaigns that drive engagement, growth, and brand awareness. I love blending bold storytelling with data-backed insights to create content that truly connects and converts. Building community, amplifying brand visibility, and making digital experiences unforgettable are my passions. When I'm not managing campaigns or leading content strategy, I enjoy collaborating across teams to optimize performance and refine messaging. I'm always eager to take on new challenges and contribute to making brands stand out in the digital space with thoughtful, impactful marketing.…

Available to hire

Hi, I’m Precious Wells, a creative and strategic Social Media Manager with over three years of experience crafting social-first marketing campaigns that drive engagement, growth, and brand awareness. I love blending bold storytelling with data-backed insights to create content that truly connects and converts. Building community, amplifying brand visibility, and making digital experiences unforgettable are my passions.

When I’m not managing campaigns or leading content strategy, I enjoy collaborating across teams to optimize performance and refine messaging. I’m always eager to take on new challenges and contribute to making brands stand out in the digital space with thoughtful, impactful marketing.

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Skills

Experience Level

Branding
Expert
Canva
Expert
ChatGPT
Expert
Email Marketing
Expert
Microsoft Office
Expert
CRM
Expert
Facebook
Expert
CapCut
Expert
Mailchimp
Expert
Instagram
Expert
Tiktok
Expert
Google Ads
Expert
Facebook Ads
Expert
Social Media Design
Expert
SEO
Intermediate
Adobe Photoshop
Intermediate
Figma
Intermediate
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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelors of Science at Howard University
January 1, 2017 - May 13, 2022
Masters of Science at Bastyr University
January 1, 2021 - December 31, 2022
Adobe AI Creative Skills for Marketers at General Assembly
January 1, 2023 - December 31, 2023
Digital Marketing Certificate at Thinkful
January 1, 2023 - December 31, 2023
Agile Project Management Professional at ICAgile
September 12, 2022 - September 19, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Government, Consumer Goods, Life Sciences, Non-Profit Organization, Professional Services, Other
    uniE621 Go-To-Market Strategy for FemTech Brand
    This spec campaign was developed to demonstrate my expertise in building a go-to-market digital strategy for a femtech wellness app. I crafted an end-to-end marketing plan, from launch positioning to lead generation and community-building content. The strategy centered on holistic health, hormonal syncing, and intuitive tech—designed to attract modern women seeking cycle-conscious wellness. gotomarketstrategy contentmarketing brandpositioning brandmarketing digitalmarketingstrategy socialmedia contentcreation…
    uniE621 Promotional Campaign Strategy
    For Black Women Marketers, I crafted and executed marketing communications strategies that drove membership growth and engagement across a 500+ community on Mighty Networks. As this is an ongoing campaign, results will be delivered within the next 6 months.…
    uniE621 Social Media Content Strategy
    For my most recent client, I crafted a social-first content strategy for their LinkedIn platform that garnered a 15.8% engagement rate and a 10.5% CTR, exceeding platform benchmark performance. With this strategy, I developed and implemented a 2x/week content calendar aligned with brand pillars and campaign goals. To ensure strategic alignment, I lead monthly strategy calls and deliver weekly performance reports to refine messaging and improve KPI outcomes. contentstrategy socialmediamanagement brandmessaging…
    uniE621 Social Media Strategy & Management
    In my most recent freelance role at Bloom Creative Studio, I developed a LinkedIn-first strategy that drove a 10.5% CTR and 15.8% engagement rate within the first 30 days, performing well above platform benchmarks. socialmediamanagement marketingstrategy contentcreation brandmessaging linkedin…
    uniE621 Social Media & Newsletter Campaign for Vintage Fashion Boutique
    For OneandDunn Boutique, I created the “Wxman Series,” a weekly email that celebrated the brand’s bold and fiercely feminine ethos. From visuals to voice, I aligned every piece of content with the target customer’s lifestyle. The campaign hit a 41% open rate and 22% conversion rate—doubling industry benchmarks. copywriting storytelling socialmediamanagement contentcreation digitalmarketing…
    uniE621 Increasing Event Sign-Ups by 975% for Non-Profit Client
    As a contractor with ANJPR LLC, I led the digital marketing for Purple Runway’s annual gala. I created a multi-channel campaign including countdown graphics, email newsletters, and sponsor highlights. Within 30 days, we achieved a 975% spike in registrations and increased email open rates with targeted content. In addition, we raised $7k+ for domestic violence awareness. socialmedia contentstrategy emailmarketing socialmediamanagement digitalmarketing…