Hi, I'm Vanessa O'Keeffe, a dynamic and visionary Marketing Manager with over 10 years of experience in driving business growth through innovative and data-driven marketing strategies. I specialize in managing multi-channel campaigns, optimizing brand positioning and leading teams to exceed ambitious targets in both B2B and B2C sectors. I love building strong client relationships and delivering measurable results across digital and traditional channels. I'm passionate about using analytics and performance metrics to guide decision-making and look forward to creating impactful marketing initiatives that deliver great ROI.…

Vanessa O'Keeffe

Hi, I'm Vanessa O'Keeffe, a dynamic and visionary Marketing Manager with over 10 years of experience in driving business growth through innovative and data-driven marketing strategies. I specialize in managing multi-channel campaigns, optimizing brand positioning and leading teams to exceed ambitious targets in both B2B and B2C sectors. I love building strong client relationships and delivering measurable results across digital and traditional channels. I'm passionate about using analytics and performance metrics to guide decision-making and look forward to creating impactful marketing initiatives that deliver great ROI.…

Available to hire

Hi, I’m Vanessa O’Keeffe, a dynamic and visionary Marketing Manager with over 10 years of experience in driving business growth through innovative and data-driven marketing strategies. I specialize in managing multi-channel campaigns, optimizing brand positioning and leading teams to exceed ambitious targets in both B2B and B2C sectors.

I love building strong client relationships and delivering measurable results across digital and traditional channels. I’m passionate about using analytics and performance metrics to guide decision-making and look forward to creating impactful marketing initiatives that deliver great ROI.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Manager at Technical Services London, Dublin/London
October 1, 2023 - June 5, 2024
Led multi-channel marketing strategies across UK and Ireland, delivering a 6%+ uplift in key KPIs. Managed cross-functional campaigns (email, Ads, PPC) and performance tracking via GA4 and HubSpot. Oversaw stakeholder and client relationships to ensure retention and satisfaction. Executed data-driven initiatives that enhanced ROI and B2B engagement. Delivered all projects on time and within budget.
Marketing Manager at Irish Studio Media Publications, Dublin
October 1, 2022 - October 31, 2023
Increased brand awareness and sales by 7% through integrated digital campaigns. Led and developed a team of 5 marketers, improving team performance and collaboration. Boosted lead generation and web traffic through SEO and paid media. Launched new offerings in coordination with sales and product teams. Improved campaign conversions through streamlined performance analytics.
Digital Marketing Executive at Tour America/Cruise Holidays, Dublin
May 1, 2022 - October 31, 2022
Designed and executed comprehensive marketing strategies, driving a 10% increase in sales and expanding customer engagement. Directed a team of five marketing professionals, providing mentorship and fostering a culture of continuous improvement. Partnered with sales and product teams to successfully launch new offerings, achieving higher engagement rates. Utilized SEO, SEM, and social media marketing to drive growth in organic traffic, boosting lead generation and conversion. Developed and tracked performance metrics, delivering improvements in campaign conversion rates through data-driven insights.
Marketing Executive at Boost Your Sales, Dublin
August 1, 2018 - May 31, 2022
Designed and executed email marketing workflows with segmentation and A/B testing. Increased ROI by 8% and reduced CPC by 5% through PPC optimizations. Created high-performing blog and social content to increase brand reach. Collaborated across departments to align campaign messaging.
Event Management Intern at Cuckoo Events, Dublin
January 1, 2019 - August 31, 2019
Managed procurement, vendor relationships, and administrative tasks to ensure the seamless execution of one of Dublin's largest events, Dublin Pride 2019, attracting over 14,000 attendees. Served as Event Control Manager and Zone Manager for Fleadh Drogheda 2019 overseeing logistics, on-site coordination, and runner responsibilities for a high-profile event attracting over 700,000 attendees. Directed event management operations for Malahide ‘Has It’ Festival 2019 including vendor and supplier coordination and safety team leadership. Collaborated as Safety Team Member for National Play Day, Merrion Square 2019 to ensure a secure event. Played a dual role in administration and event management for Liberties Festival 2019, streamlining operations and contributing to success.
Account Manager at Avio, Dublin
April 1, 2015 - August 31, 2016
Managed client accounts, executed email marketing campaigns, and delivered product demonstrations, driving a 9% increase in sales revenue. Administered social media channels, contributing to enhanced brand visibility and customer engagement.
Marketing Manager at Technical Services London
October 1, 2023 - June 12, 2024
Lead multi-channel marketing strategies across UK and Ireland, delivering a 6%+ uplift in key KPIs. Manage cross-functional campaigns (email, Ads, PPC) and performance tracking via GA4 and HubSpot. Oversee stakeholder and client relationships to ensure retention and satisfaction. Execute data-driven initiatives that enhance ROI and B2B engagement. Deliver all projects on time and within budget.
Marketing Manager at Irish Studio Media Publications
October 1, 2022 - October 1, 2023
Increased brand awareness and sales by 7% through integrated digital campaigns. Led and developed a team of 5 marketers, improving team performance and collaboration. Boosted lead generation and web traffic through SEO and paid media. Launched new offerings in coordination with sales and product teams. Improved campaign conversions through streamlined performance analytics.
Digital Marketing Executive at Tour America/Cruise Holidays
May 1, 2022 - October 1, 2022
Designed and executed comprehensive marketing strategies, driving a 10% increase in sales and expanding customer engagement. Directed a team of five marketing professionals, providing mentorship and fostering a culture of continuous improvement. Partnered with sales and product teams to successfully launch new offerings, achieving higher engagement rates. Utilized SEO, SEM, and social media marketing to drive growth in organic traffic, boosting lead generation and conversion. Developed and tracked performance metrics, delivering an improvement in campaign conversion rates through data-driven insights.
Marketing Executive at Boost Your Sales
August 1, 2018 - May 1, 2022
Designed and executed email marketing workflows with segmentation and A/B testing. Increased ROI by 8% and reduced CPC by 5% through PPC optimizations. Created high-performing blog and social content to increase brand reach. Collaborated across departments to align campaign messaging.
Event Management Intern at Cuckoo Events
January 1, 2019 - August 1, 2019
Managed procurement, vendor relationships, and administrative tasks for large events including Dublin Pride 2019 with over 14,000 attendees. Served as Event Control Manager and Zone Manager for Fleadh Drogheda 2019, overseeing logistics for an event with over 700,000 attendees. Directed operations at Malahide 'Has It' Festival 2019. Contributed to safety and administration at National Play Day and Liberties Festival 2019.
Account Manager at Avio
April 1, 2015 - August 1, 2016
Managed client accounts, executed email marketing campaigns, and delivered product demonstrations, driving a 9% increase in sales revenue. Administered social media channels, contributing to enhanced brand visibility and customer engagement.

Education

MSc at Technological University Dublin
January 1, 2021 - January 1, 2022
BA (Hons) in Event Management at Dundalk Institute of Technology
January 1, 2017 - January 1, 2021
Leaving Certificate at Trinity Comprehensive School, Ballymun
January 1, 2012 - January 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Retail

Skills

Experience Level