Hi, I'm Ima Najeeb, a results-driven Digital Operations and Web Specialist with over eight years of experience in managing websites, digital analytics, and marketing automation for international clients like Bayer, Audi, and BMG. I specialize in platforms like WordPress, Webflow, Framer, and tools such as GA4, Hotjar, and HubSpot to enhance user experience and optimize conversion rates. I'm passionate about blending my technical expertise and creative problem-solving to help businesses grow through smarter digital strategies. Whether it's improving UX/UI, automating marketing workflows, or analyzing data for better campaign insights, I enjoy collaborating across teams to deliver impactful results.

Hi, I'm Ima Najeeb, a results-driven Digital Operations and Web Specialist with over eight years of experience in managing websites, digital analytics, and marketing automation for international clients like Bayer, Audi, and BMG. I specialize in platforms like WordPress, Webflow, Framer, and tools such as GA4, Hotjar, and HubSpot to enhance user experience and optimize conversion rates. I'm passionate about blending my technical expertise and creative problem-solving to help businesses grow through smarter digital strategies. Whether it's improving UX/UI, automating marketing workflows, or analyzing data for better campaign insights, I enjoy collaborating across teams to deliver impactful results.

Available to hire

Hi, I’m Ima Najeeb, a results-driven Digital Operations and Web Specialist with over eight years of experience in managing websites, digital analytics, and marketing automation for international clients like Bayer, Audi, and BMG. I specialize in platforms like WordPress, Webflow, Framer, and tools such as GA4, Hotjar, and HubSpot to enhance user experience and optimize conversion rates.

I’m passionate about blending my technical expertise and creative problem-solving to help businesses grow through smarter digital strategies. Whether it’s improving UX/UI, automating marketing workflows, or analyzing data for better campaign insights, I enjoy collaborating across teams to deliver impactful results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Beginner

Work Experience

Software Developer, Web & Digital Operations Specialist, Website Manager, Web Analyst, Marketing Automation, UX Optimization, Digital Co-ordinator at Lean Apps GmbH, Berlin
October 1, 2017 - February 28, 2025
Managed over 100 landing pages across WordPress, Webflow, Framer, Bubble.io, and Unbounce for clients including Bayer, Audi, and BMG. Implemented Google Analytics 4 (GA4), Tag Manager, and Hotjar to gain insights into marketing campaigns, improving conversion metric visibility by 30%. Maintained hosting, SSL, DNS, domain migrations, ensuring 99.9% uptime and GDPR compliance. Led CRM integrations using Zapier, HubSpot, and Mailchimp to automate lead capture, saving over 150 hours of manual work annually. Created dashboards for traffic, goal completions, and bounce rates visualization. Conducted A/B testing using Google Optimize, heatmap tracking, and UX behavior analysis to optimize CTAs and conversion flows. Coordinated with cross-functional teams including design, content, SEO, and legal to ensure project delivery and data privacy compliance.
System Engineer at Rejig Centre for Benefits Administration, India
April 1, 2016 - September 30, 2017
Built responsive ERP software using PHP, MySQL, HTML, CSS, and JavaScript. Developed responsive websites and maintained MySQL databases while customizing client-specific platforms. Supported Linux-based hosting servers, created user documentation, and assisted with internal system upgrades.

Education

B.Tech + M.Tech (Integrated) at Gautam Buddha University, India
July 24, 2011 - April 16, 2016
Computer Science and Engineering, Software Engineering
B.Tech + M.Tech (Integrated) at Gautam Buddha University, India
January 1, 2011 - December 31, 2016
XII (CBSE Board) at India
January 1, 2010 - December 31, 2011
X (ICSE Board) at India
January 1, 2008 - December 31, 2009

Qualifications

Google Analytics 4 – Google Analytics Academy
January 1, 2022 - December 31, 2022
Introduction to Front-End Development – Meta
January 1, 2021 - December 31, 2021
Material Design UX/UI Training – Lean Apps GmbH
January 1, 2023 - December 31, 2023
Google Data Studio & Reporting – Analytics Academy
January 1, 2022 - December 31, 2022
HTML, CSS, JS Badges – LinkedIn Learning
January 1, 2021 - December 31, 2021
Google Developers Codelab Completion – Google Developers
January 1, 2022 - December 31, 2022

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Life Sciences, Financial Services