Available to hire
Hi, I’m Akanksha Chaudhary, a digital marketing professional with ~2 years of experience focusing on digital content, SEO strategy, social media, and project management. I coordinate marketing initiatives across 12+ EMEA markets and work with cross-functional teams and stakeholders to drive measurable results.
Hi there, I’m passionate about turning data into actionable insights, optimizing content for organic visibility, and delivering campaigns that resonate locally while aligning with brand guidelines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Hindi
Fluent
Work Experience
Social Media and Digital Content Manager at Air Liquide Healthcare
August 1, 2023 - PresentCoordinated the content strategy for 12 EMEA affiliates by collecting local market inputs and managing agencies for blog production while securing regulatory approvals and ensuring timely rollout of multilingual content across platforms. Collaborated with agencies to repurpose blogs into social media assets and newsletters aligned with brand and local guidelines. Designed creatives, email newsletters, and event registration pages using Mailchimp and Canva. Managed content publication on the Making Diabetes Easier website via WordPress CMS. Conducted keyword research and SEO optimization for local countries. Monitored analytics for 12 country websites, achieving over 870K engagements and 10% YoY growth in visits as of April 2024. Supported market research to refine brand strategy and managed multichannel campaigns on Facebook, Instagram, and LinkedIn with a budget around €130K generating 1.7 million impressions. Performed project execution duties, budget approval assistance, documenta
Marketing & Business Development Coordinator at Yocket Educational Consultancy
July 31, 2022 - August 14, 2025Created email templates and supported A/B testing, enhancing engagement by 12% during product promotion campaigns. Generated and nurtured leads using targeted outreach and CRM tracking, converting 20-30% into qualified opportunities. Served as primary contact for prospects, personalizing communications and follow-ups, boosting client acquisition by 11%. Developed re-engagement emails for dormant leads and aligned lead nurturing workflows with the marketing team. Researched competitor pricing models and service offerings to identify market trends and inform product promotion strategies.
Customer Feedback & Quality Associate at Sun Pharma Laboratories Ltd
January 31, 2022 - August 14, 2025Led cross-functional initiatives to act on customer feedback and implement quality assurance improvements, reducing rejection rates by 20% and boosting customer satisfaction.
Digital Content & Social Media Manager at Air Liquide Healthcare - Diabetes Medical Devices (Fixed-term contract ended)
December 1, 2024 - September 18, 2025Coordinated the global content & SEO strategy across 12 EMEA countries, aligning on customer needs and creating content (blogs, newsletters, video scripts & campaign marketing materials) to grow organic traffic and increase brand visibility. Oversaw creation of brand-consistent content across website & social media, collaborating with internal teams & agencies. Created the annual content calendar & managed timely publishing of blog posts, FAQs, testimonials & digital assets. Conducted research on industry trends, competitive activity, and consumer insights to refine content strategy. Worked closely with global & regional marketing teams, creative agencies & internal departments to ensure seamless communication & efficient project execution. Supported 4 multi-channel awareness campaigns (€130K budget) reaching 1.7M impressions & 917K stakeholders. Analyzed and reported monthly KPIs (organic traffic +10% YoY, 870K+ engagement), recommending optimization actions. Managed execution of 2
Marketing & Business Development Associate at Yocket Consultancy
July 1, 2022 - September 18, 2025Served as the primary contact for prospective clients, communicating via calls, emails & CRM, converting 20–30% of leads. Managed customer information on CRM & created re-engagement campaigns that boosted acquisition by 11%. Created and tested email campaigns (A/B testing), improving engagement by 12% and supporting marketing campaigns.
Customer Feedback & Quality Associate at SUN PHARMA Labs LTD
January 1, 2022 - September 18, 2025Customer Feedback & Quality Associate; responsibilities included customer feedback collection and quality process tasks.
Digital Content Marketing Coordinator at Air Liquide Healthcare
December 31, 2024 - October 1, 2025Coordinated global SEO and content strategy for 12 EMEA countries, creating blogs, newsletters, social media and campaign assets to increase organic visibility. Designed and published posts on social media using digital marketing tools; analyzed customer behavior and heatmaps to identify gaps for website improvement. Reported on monthly KPIs with Google Analytics; managed 3 paid campaigns totaling €130K budget reaching 1.7M impressions and 917K stakeholders. Handled end-to-end execution of marketing projects for new web features and managed ideation, production and localization. Streamlined marketing operations by handling 100+ JIRA tickets and collaborating with 20+ internal & external stakeholders.
Marketing & Business Development Associate at Yocket Consultancy
July 31, 2022 - October 1, 2025Qualified and nurtured inbound leads through cold calls, email & CRM workflows, converting 20% into potential customers. Generated 300+ outbound calls weekly and followed up on 200+ emails to engage prospects and book meetings. Built and maintained customer relationships through personalized outreach driving acquisition growth by 11%. Maintained & updated CRM records, ensuring accurate lead information, scoring, and tracking for effective follow-ups.
Customer Feedback & Quality Associate at SUN PHARMA Labs LTD
January 31, 2022 - October 1, 2025Handled customer feedback regarding product quality and liaised with Quality Assurance to resolve issues; contributed to improving complaint resolution processes and customer satisfaction.
Digital Content Marketing Coordinator at Air Liquide Healthcare
December 1, 2024 - October 1, 2025Coordinated global SEO & content strategy for 12 EMEA countries, creating blogs, newsletters, social media and campaign assets to increase organic visibility. Designed and published posts on social media using digital marketing tools (e.g., Facelift). Analyzed customer behavior and heatmaps via Hotjar to identify gaps and opportunities for website improvement. Repurposed website blogs to social media assets and newsletters, aligned with brand and local guidelines. Contributed to planning & management of 3 paid campaigns (€130K budget) achieving 1.7M impressions and 917K stakeholders. Analyzed monthly website KPIs with Google Analytics, reporting organic traffic +10% YoY and 870K+ engagements. Conducted research on trends, keywords, competitor activity, customer insights, and regional trends to refine content strategy. End-to-end execution of 2 marketing projects for new website features, managing ideation, production & localization. Streamlined marketing operations by handling 100+ J
Marketing & Business Development Associate at Yocket Consultancy
July 1, 2022 - October 1, 2025Qualified and nurtured inbound leads through cold calls, emails & CRM workflows, converting 20% into potential customers. Generated 300+ outbound calls weekly & followed up on 200+ emails to engage prospects and book meetings. Built and maintained customer relationships through personalized outreach, driving acquisition growth by 11%. Maintained & updated CRM records, ensuring accurate lead information, scoring, and tracking for effective follow-ups.
Customer Feedback & Quality Associate at SUN PHARMA Labs LTD
January 1, 2022 - October 1, 2025Customer Feedback & Quality Associate
Digital Content Marketing Coordinator at Air Liquide Healthcare
December 31, 2024 - October 1, 2025Coordinated global SEO and content strategy for 12+ EM EA countries, creating blogs, newsletters, social media and campaign assets to increase organic visibility. Designed and published posts on social media (Instagram, Facebook, LinkedIn) using digital marketing tools like Facelift. Analyzed customer behavior and heatmaps via Hotjar audits to identify gaps and opportunities for website improvement. Re-purposed website blogs into social media assets and newsletters aligned with brand and local guidelines. Contributed to planning and management of 3 paid campaigns (€130K budget) achieving 1.7M impressions and 917K stakeholders. Analyzed monthly website KPIs with Google Analytics, reporting organic traffic +10% YoY and 870K+ engagements. Conducted research on trends, keywords, competitor activity, customer insights, and regional trends to refine content strategy. Executed end-to-end delivery of 2 marketing projects for new website features, managing ideation, production and localizatio
Marketing & Business Development Associate at Yocket Consultancy
July 31, 2022 - October 1, 2025Qualified and nurtured inbound leads through cold call, email & CRM workflows, converting 20% into potential customers. Generated 300+ outbound calls weekly and followed up on 200+ emails to engage prospects and book meetings. Built and maintained customer relationships through personalized outreach, driving acquisition growth by 11%. Maintained and updated CRM records, ensuring accurate lead information, scoring, and tracking for effective follow-ups.
Customer Feedback & Quality Associate at SUN PHARMA Labs LTD
January 31, 2022 - October 1, 2025Customer-facing role focused on collecting and analyzing customer feedback and supporting quality assurance activities to enhance product and service quality (note: role details based on available data).
Digital Content Marketing Coordinator at Air Liquide Healthcare
December 31, 2024 - October 1, 2025Coordinated global SEO and content strategy for 12 EMEA countries, creating blogs, newsletters, social media and campaign assets to increase organic visibility. Designed and published posts on social media using digital marketing tools like Facelift. Analyzed customer behavior and heatmaps through Hotjar audits to identify gaps and opportunities for website improvement. Repurposed website blogs to social media assets and newsletters aligned with brand and local guidelines. Contributed to planning and management of 3 paid campaigns (€130K budget) achieving 1.7M impressions and 917K stakeholders. Analyzed monthly website KPIs with Google Analytics, reporting organic traffic +10% YoY and 870K+ engagements. Conducted research on trends, keywords, competitor activity, customer insights, and regional trends to refine content strategy. Executed end-to-end of 2 marketing projects for new web features, managing ideation, production and localization. Streamlined marketing operations by handlin
Marketing & Business Development Associate at Yocket Consultancy
July 1, 2022 - October 1, 2025Qualified and nurtured inbound leads through cold calls, email and CRM workflows, converting 20% into potential customers. Generated 300+ outbound calls weekly and followed up on 200+ emails to engage prospects and book meetings. Built and maintained customer relationships through personalized outreach driving acquisition growth by 11%. Maintained and updated CRM records, ensuring accurate lead information, scoring, and tracking for effective follow-ups.
Customer Feedback & Quality Associate at SUN PHARMA Labs LTD
January 31, 2022 - October 1, 2025Collected and analyzed customer feedback and contributed to quality assurance activities to improve product quality and customer satisfaction.
Digital Content Marketing Coordinator at Air Liquide Healthcare
December 1, 2024 - October 1, 2025Coordinated global SEO and content strategy for 12+ EMEA countries, creating blogs, newsletters, social media content and campaign assets to increase organic visibility. Designed and published posts on Instagram, Facebook and LinkedIn using digital marketing tools such as Facelift. Analyzed customer behavior and heatmaps via Hotjar audits to identify gaps and opportunities for website improvements. Re-purposed website blogs into social assets and newsletters aligned with brand and local guidelines. Contributed to planning and management of 3 paid campaigns with a €130K budget, achieving 1.7M impressions and 917K stakeholders. Monitored monthly KPIs with Google Analytics, reporting +10% YoY organic traffic and 870K+ engagements. Researched trends, keywords, competitor activity and regional insights to refine content strategy. Led end-to-end execution of 2 marketing projects for new website features, coordinating ideation, production and localization. Streamlined operations by handling
Marketing & Business Development Associate at Yocket Consultancy
July 1, 2022 - October 1, 2025Qualified and nurtured inbound leads through cold calls, emails and CRM workflows, converting 20% into potential customers. Generated 300+ outbound calls weekly and followed up on 200+ emails to engage prospects and book meetings. Built and maintained customer relationships through personalized outreach, driving acquisition growth by 11%. Maintained and updated CRM records ensuring accurate lead information, scoring and tracking for effective follow-ups.
Customer Feedback & Quality Associate at SUN PHARMA Labs LTD
January 1, 2022 - October 1, 2025Managed customer feedback and quality processes, contributing to product quality improvements and ensuring compliance with quality systems.
Education
MSc in Marketing Management- Luxury Specialization at EDHEC Business School
August 1, 2022 - December 31, 2023Bachelor in Technology- Biotechnology Engineering at Thapar Institute of Technology
August 1, 2015 - June 30, 2019MSc in Marketing Management- Luxury Specialization at EDHEC Business School
August 1, 2022 - December 31, 2023Bachelor in Technology- Biotechnology Engineering at Thapar Institute of Technology
August 1, 2015 - June 30, 2019MSc in Marketing Management at EDHEC Business School, Lille, France
August 1, 2022 - December 31, 2023Bachelor of Technology - Biotechnology Engineering at Thapar Institute of Engineering & Technology, Patiala, India
August 1, 2015 - June 30, 2019MSc in Marketing Management at EDHEC Business School
August 1, 2022 - December 1, 2023MSc in Marketing Management at EDHEC Business School
August 1, 2022 - December 31, 2023BTech in Biotechnology at Thapar Institute of Engineering & Technology
August 1, 2015 - July 31, 2019MSc in Marketing Management at EDHEC Business School
August 1, 2022 - December 1, 2023BTech in Biotechnology at Thapar Institute of Engineering & Technology
August 1, 2015 - July 1, 2019MSc in Marketing Management at EDHEC Business School
August 1, 2022 - December 31, 2023BTech in Biotechnology at Thapar Institute of Engineering & Technology
August 1, 2015 - July 1, 2019MSc in Marketing Management at EDHEC Business School
August 1, 2022 - December 1, 2023BTech in Biotechnology at Thapar Institute of Engineering & Technology
August 1, 2015 - July 1, 2019MSc in Marketing Management at EDHEC Business School
August 1, 2022 - December 1, 2023BTech in Biotechnology at Thapar Institute of Engineering & Technology
August 1, 2015 - July 1, 2019Qualifications
Industry Experience
Healthcare, Life Sciences, Manufacturing, Professional Services, Consumer Goods, Education, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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