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Hi, I’m Vinicia Mascarenhas, a dynamic Social Media & Content Manager with over 8 years of experience in digital marketing and communications within the technology sector. I specialize in driving brand awareness and engagement through innovative online strategies, including launching a successful newsletter that reached over 10,000 stakeholders and powering high-impact social campaigns that accelerate inbound leads. I’m passionate about translating deep industry knowledge into clear, compelling storytelling that resonates with target audiences. I thrive on cross-functional collaboration with health care partners, city leadership, and product teams to elevate public visibility and support major capital initiatives.…Hi, I’m Vinicia Mascarenhas, a dynamic Social Media & Content Manager with over 8 years of experience in digital marketing and communications within the technology sector. I specialize in driving brand awareness and engagement through innovative online strategies, including launching a successful newsletter that reached over 10,000 stakeholders and powering high-impact social campaigns that accelerate inbound leads. I’m passionate about translating deep industry knowledge into clear, compelling storytelling that resonates with target audiences. I thrive on cross-functional collaboration with health care partners, city leadership, and product teams to elevate public visibility and support major capital initiatives.

Vinicia Mascarenhas

Content Creator, Content Strategist, Marketer, +2

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Hi, I’m Vinicia Mascarenhas, a dynamic Social Media & Content Manager with over 8 years of experience in digital marketing and communications within the technology sector. I specialize in driving brand awareness and engagement through innovative online strategies, including launching a successful newsletter that reached over 10,000 stakeholders and powering high-impact social campaigns that accelerate inbound leads. I’m passionate about translating deep industry knowledge into clear, compelling storytelling that resonates with target audiences. I thrive on cross-functional collaboration with health care partners, city leadership, and product teams to elevate public visibility and support major capital initiatives.…Hi, I’m Vinicia Mascarenhas, a dynamic Social Media & Content Manager with over 8 years of experience in digital marketing and communications within the technology sector. I specialize in driving brand awareness and engagement through innovative online strategies, including launching a successful newsletter that reached over 10,000 stakeholders and powering high-impact social campaigns that accelerate inbound leads. I’m passionate about translating deep industry knowledge into clear, compelling storytelling that resonates with target audiences. I thrive on cross-functional collaboration with health care partners, city leadership, and product teams to elevate public visibility and support major capital initiatives.

Available to hire

Hi, I’m Vinicia Mascarenhas, a dynamic Social Media & Content Manager with over 8 years of experience in digital marketing and communications within the technology sector. I specialize in driving brand awareness and engagement through innovative online strategies, including launching a successful newsletter that reached over 10,000 stakeholders and powering high-impact social campaigns that accelerate inbound leads.

I’m passionate about translating deep industry knowledge into clear, compelling storytelling that resonates with target audiences. I thrive on cross-functional collaboration with health care partners, city leadership, and product teams to elevate public visibility and support major capital initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Business Attraction & Development Administrator at City of North Port

September 1, 2022 - Present

Directed external communications, brand campaigns, and stakeholder engagement to promote economic development in a rapidly growing city. Launched the GameChanger, a branded HubSpot newsletter reaching over 10,000 stakeholders, contributing to more than 245 business openings in FY 2023–24. Engineered executive messaging for the Mayor and City Manager, enhancing public trust and visibility. Collaborated with health care partners to formulate strategic communications for major capital projects.

Marketing & Communications Manager at U.S. Submergent Technologies (USST)

April 2, 2022 - October 1, 2025

Led national marketing programs in infrastructure technology, bolstering sales growth and brand awareness in a regulated B2B sector. Oversaw digital platforms, Google Ads, and social campaigns—driving increased inbound leads and enhancing brand engagement. Developed technical content, white papers, and high-value sales assets aligned with customer journeys and pipeline goals. Managed executive briefings, thought leadership initiatives, and event marketing.

Communications Manager at Via Path Technologies (formerly Global Tel Link)

December 31, 2019 - October 1, 2025

Directed external and internal communications for a global telecommunications technology firm. Supervised a team of 14, orchestrated international campaigns across South America, Canada, and Eastern Europe. Managed executive communications, crisis response, and regulatory messaging for high-visibility initiatives. Championed repositioning and go-to-market communications for product launches and partner marketing.

Business Attraction & Development Administrator at City of North Port

September 1, 2022 - Present

Direct external communications, brand campaigns, and stakeholder engagement to promote economic development in a rapidly growing city. Launched the Game Changer, a branded HubSpot newsletter reaching over 10,000 stakeholders, contributing to more than 245 business openings in FY 2023–24. Engineered executive messaging and supervised media preparation for senior leaders, including the Mayor and City Manager, enhancing public trust and visibility. Collaborated with health care partners to formulate strategic communications for major capital projects.

Marketing & Communications Manager at U.S. Submergent Technologies (USST)

April 1, 2022 - October 1, 2025

Led national marketing programs in infrastructure technology, bolstering sales growth and brand awareness in a regulated B2B sector. Oversaw a digital platform, Google Ads, and social campaigns—driving increased inbound leads and enhancing brand engagement. Developed technical content, white papers, and high-value sales assets aligned with the customer journey and pipeline goals. Managed analyst briefings, thought leadership initiatives, and event marketing.

Communications Manager at Via Path Technologies (formerly Global Tel Link)

December 1, 2019 - October 1, 2025

Directed external and internal communications for a global communications technology firm. Supervised a team of 14 and orchestrated international campaigns across South America, Canada, and Eastern Europe. Managed executive communications, crisis response, and regulatory messaging for high-visibility initiatives. Championed repositioning and go-to-market communications for product launches and partner marketing.