I’m Maris Caldwell-Well, a versatile communications leader and digital marketing Maven with a blend of PR, storytelling, and creative strategy. I specialize in crafting clear, compelling messages and executing integrated campaigns that boost visibility for arts, culture, and nonprofit organizations. I bring hands-on experience with social media, content production, email marketing, and events to amplify brands and build meaningful connections. Over the years I’ve led communications for startups and municipal governments, trained interns and entrepreneurs, and delivered high-impact workshops across North America. I’m passionate about storytelling, creative collaboration, and turning data into actionable strategies that drive engagement and results.

Maris Caldwell-Well

I’m Maris Caldwell-Well, a versatile communications leader and digital marketing Maven with a blend of PR, storytelling, and creative strategy. I specialize in crafting clear, compelling messages and executing integrated campaigns that boost visibility for arts, culture, and nonprofit organizations. I bring hands-on experience with social media, content production, email marketing, and events to amplify brands and build meaningful connections. Over the years I’ve led communications for startups and municipal governments, trained interns and entrepreneurs, and delivered high-impact workshops across North America. I’m passionate about storytelling, creative collaboration, and turning data into actionable strategies that drive engagement and results.

Available to hire

I’m Maris Caldwell-Well, a versatile communications leader and digital marketing Maven with a blend of PR, storytelling, and creative strategy. I specialize in crafting clear, compelling messages and executing integrated campaigns that boost visibility for arts, culture, and nonprofit organizations. I bring hands-on experience with social media, content production, email marketing, and events to amplify brands and build meaningful connections.

Over the years I’ve led communications for startups and municipal governments, trained interns and entrepreneurs, and delivered high-impact workshops across North America. I’m passionate about storytelling, creative collaboration, and turning data into actionable strategies that drive engagement and results.

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Language

English
Fluent

Work Experience

PR & Communications Lead at Busch Systems
May 1, 2021 - April 1, 2024
Delivered training, mentorships, and guidance; administered micro-grant programs for entrepreneurial initiatives; coordinated internal and external communications projects; created social media content, newsletters, and promotional materials; managed events, scheduling, and governance-related communications; supported content calendars, mentor programs, and grant delivery; collaborated with the board and communications committee to drive company-wide outreach.
Publicist, Marketing Manager, & International Speaker at Pub-Craft
May 1, 2013 - April 1, 2020
Refined online advertising and marketing with advanced knowledge of social engagement and FB/Meta Ads; presented and moderated international workshops (Ontario, US) for audiences of 200+; coached authors/entrepreneurs on digital marketing strategies; managed and trained college interns; led publicity and marketing initiatives including event content and external communications.
City Communications & Marketing Officer (In-Office Position) at City of Barrie
September 1, 2024 - March 1, 2026
Created and managed online marketing/outreach initiatives across Facebook, Instagram, LinkedIn, and other channels; coordinated events and seminars; oversaw scheduling and internal communications; supported governance reporting; produced digital marketing content such as newsletters and external communications; responsive to stakeholder inquiries.

Education

Strategic Public Relations Certificate at U of T School of Continuing Studies
January 1, 0000 - January 1, 0000
Juris Doctor (JD) at University of Ottawa
January 1, 0000 - January 1, 0000
Bachelor of Arts Honours at Carleton University
January 1, 0000 - January 1, 0000
B-School at Marie Forleo's
January 1, 0000 - January 1, 0000
Instagram with Intention at Hilary Rushford's
January 1, 0000 - January 1, 0000
Social Stories at Hilary Rushford's
January 1, 0000 - January 1, 0000
Juris Doctor (JD) at University of Ottawa, Faculty of Law
January 11, 2030 - March 8, 2026
Bachelor of Arts (Honours) in Law and English Language and Literature at Carleton University
January 11, 2030 - March 8, 2026
Certificate Program in Strategic Public Relations at University of Ottawa - School of Continuing Studies
January 11, 2030 - March 8, 2026

Qualifications

Lean Six Sigma Yellow Belt Certification
January 11, 2030 - March 8, 2026
Lean Six Sigma White Belt Certification
January 11, 2030 - March 8, 2026

Industry Experience

Government, Professional Services, Non-Profit Organization, Media & Entertainment, Education, Software & Internet