San Francisco Fire Department — City Wide Anniversary

FULL VISUAL IDENTITY & CROSS-CHANNEL ROLLOUT

Designed the campaign identity, print materials, large-scale banners, event signage, and branded merchandise. Visuals were clean but bold—evoking tradition through modern execution. Collaborated closely with stakeholders across departments to ensure cohesion.

Result: Delivered a campaign that scaled across dozens of touchpoints, from firehouses to public transit.