Hi there! I’m Mary Elaine Baring, a marketing and communications professional based in Ottawa. I specialize in building integrated strategies that blend digital campaigns, content creation, and brand storytelling to drive awareness, engagement, and measurable results. Over the years I’ve led marketing programs for hospitality, agencies, and nonprofit clients, coordinating social media, newsletters, events, and media relations. I love collaborating with cross-functional teams to turn ideas into compelling narratives and tangible business impact.…

Mary Elaine Baring

Hi there! I’m Mary Elaine Baring, a marketing and communications professional based in Ottawa. I specialize in building integrated strategies that blend digital campaigns, content creation, and brand storytelling to drive awareness, engagement, and measurable results. Over the years I’ve led marketing programs for hospitality, agencies, and nonprofit clients, coordinating social media, newsletters, events, and media relations. I love collaborating with cross-functional teams to turn ideas into compelling narratives and tangible business impact.…

Available to hire

Hi there! I’m Mary Elaine Baring, a marketing and communications professional based in Ottawa. I specialize in building integrated strategies that blend digital campaigns, content creation, and brand storytelling to drive awareness, engagement, and measurable results.

Over the years I’ve led marketing programs for hospitality, agencies, and nonprofit clients, coordinating social media, newsletters, events, and media relations. I love collaborating with cross-functional teams to turn ideas into compelling narratives and tangible business impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Development and Communications Coordinator (Contract, Leave Coverage) at OrKidstra
November 1, 2024 - June 21, 2024
Maintained website and social media channels with engaging, brand-aligned content. Managed grants, donor outreach, and annual campaigns to drive revenue. Planned fundraising events and created donor content and impact communications. Designed print and digital materials, including videos, reports, and strategic documents, using Adobe Suite products. Ensured brand integrity and supported storytelling through testimonials and visuals. Supported leadership with fundraising and communications strategies.
Digital Marketing Coordinator (Parttime) at Ottawa Goodtime Centre
October 1, 2024 - February 28, 2025
Developed and implemented marketing communications strategies and managed social media to strengthen brand positioning and drive engagement. Created high-quality, persuasive content for websites, blogs, product descriptions, and email campaigns using Mailchimp, Shopify, and WordPress. Utilized SEO best practices to optimize content and improve organic visibility. Analyzed content performance metrics and made data-driven decisions to refine strategies and achieve marketing goals.
Communications Coordinator (Co-Op) at MD Financial Management
January 1, 2024 - August 31, 2024
Developed and managed internal newsletter distribution, enhancing internal communication. Assisted in crafting and executing strategic communication plans, supporting the CEO and leadership team. Monitored social media for the CEO and other executives, ensuring alignment with organizational messaging. Led the production of marketing materials and content, maintaining brand consistency.
Marketing Communications Manager at Mezzo Hotel
November 1, 2019 - December 31, 2022
Developed and implemented strategic marketing communications plans to enhance brand visibility and drive guest engagement. Led media relations, press release creation, and crisis communications, securing positive media coverage. Managed digital marketing, including website content, SEO, and social media engagement, increasing online presence. Created and executed targeted advertising campaigns across digital and print platforms to boost bookings. Monitored and analyzed marketing performance through KPIs, providing data-driven reports and recommendations.
Digital Marketing Specialist at Abacara Group Limited
October 1, 2018 - December 31, 2019
Created high-quality, persuasive content for websites, blogs, product descriptions, and email campaigns. Utilized SEO best practices to optimize content and improve organic visibility. Analyzed content performance metrics and made data-driven decisions to refine strategies and achieve marketing goals.
Development and Communications Coordinator (Contract, Leave Coverage) at OrKidstra
November 1, 2024 - June 19, 2024
Maintained website and social media channels with engaging, brand-aligned content. Managed grants, donor outreach, and annual campaigns to drive revenue. Planned fundraising events and created donor content and impact communications. Designed print and digital materials, including videos, reports, and strategic documents using Adobe Suite products. Ensured brand integrity and supported storytelling through testimonials and visuals. Supported leadership with fundraising and communications strategies.
Digital Marketing Coordinator (Parttime) at Ottawa Goodtime Centre
October 1, 2024 - February 28, 2025
Developed and implemented marketing communications strategies and managed social media to strengthen brand positioning and drive engagement. Created high-quality, persuasive content for websites, blogs, product descriptions, and email campaigns. Utilized SEO best practices to optimize content and improve organic visibility. Analyzed content performance metrics and made data-driven decisions to refine strategies and achieve marketing goals. Used Mailchimp, Shopify and WordPress for content management.
Communications Coordinator (Co-Op) at MD Financial Management
January 1, 2024 - August 31, 2024
Developed and managed internal newsletter distribution, enhancing internal communication. Assisted in crafting and executing strategic communication plans, supporting the CEO and leadership team. Monitored social media for the CEO and other executives, ensuring alignment with organizational messaging. Led the production of marketing materials and content, maintaining brand consistency.
Marketing Communications Manager at Mezzo Hotel
November 1, 2019 - December 31, 2022
Developed and implemented strategic marketing communications plans to enhance brand visibility and drive guest engagement. Led media relations, press release creation, and crisis communications, securing positive media coverage. Managed digital marketing, including website content, SEO, and social media engagement, increasing online presence. Created and executed targeted advertising campaigns across digital and print platforms to boost bookings. Monitored and analyzed marketing performance through KPIs, providing data-driven reports and recommendations.
Digital Marketing Specialist at Abacara Group Limited
October 1, 2018 - December 31, 2019
Created high-quality, persuasive content for websites, blogs, product descriptions, and email campaigns. Utilized SEO best practices to optimize content and improve organic visibility. Analyzed content performance metrics and made data-driven decisions to refine strategies and achieve marketing goals.
Development and Communications Coordinator (Contract, Leave Coverage) at OrKidstra
November 1, 2024 - June 5, 2024
Maintained website and social media channels with engaging, brand-aligned content. Managed grants, donor outreach, and annual campaigns to drive revenue. Planned fundraising events and created donor content and impact communications. Designed print and digital materials, including videos, reports, and strategic documents using Adobe Suite products. Ensured brand integrity and supported storytelling through testimonials and visuals. Supported leadership with fundraising and communications strategies.
Digital Marketing Coordinator (Parttime) at Ottawa Goodtime Centre
October 1, 2024 - February 28, 2025
Developed and implemented marketing communications strategies and managed social media to strengthen brand positioning and drive engagement. Created high-quality content for websites, blogs, product descriptions, and email campaigns using Mailchimp, Shopify, and WordPress. Utilized SEO best practices to optimize content and improve organic visibility. Analyzed content performance metrics and made data-driven decisions to refine strategies and achieve marketing goals.
Communications Coordinator (Co-Op) at MD Financial Management
January 1, 2024 - August 31, 2024
Developed and managed internal newsletter distribution to enhance internal communication. Assisted in crafting and executing strategic communication plans supporting the CEO and leadership team. Monitored social media for the CEO and executives, ensuring alignment with organizational messaging. Led production of marketing materials and content while maintaining brand consistency.
Marketing Communications Manager at Mezzo Hotel
November 1, 2019 - December 31, 2022
Developed and implemented strategic marketing communications plans to enhance brand visibility and drive guest engagement. Led media relations, press release creation, and crisis communications securing positive media coverage. Managed digital marketing including website content, SEO, and social media engagement, increasing online presence. Created and executed targeted advertising campaigns across digital and print platforms to boost bookings. Monitored and analyzed marketing performance through KPIs providing data-driven reports and recommendations.
Digital Marketing Specialist at Abacara Group Limited
October 1, 2018 - December 31, 2019
Created high-quality, persuasive content for websites, blogs, product descriptions, and email campaigns. Utilized SEO best practices to optimize content and improve organic visibility. Analyzed content performance metrics and made data-driven decisions to refine strategies and achieve marketing goals.
Co-Op Communications Coordinator at MD Financial Management
August 1, 2024 - October 7, 2025
Assisted with corporate communications; supported the CEO; managed newsletters; created communications materials; supported internal and external communications campaigns.
Co-Op Communications Coordinator at OrKidstra
November 1, 2024 - Present
Co-op/contract communications support; led social media and marketing campaigns; created content calendars; supported events; contributed to brand messaging and audience engagement.
Digital Marketing Coordinator (Part-time) at Ottawa Goodtime Centre
February 1, 2025 - October 7, 2025
Supported digital marketing activities; created content; managed campaigns across digital channels; improved online presence and engagement.
Marketing & Communications Manager at Mezzo Hotel
December 1, 2022 - October 7, 2025
Led communications strategies; managed marketing campaigns; supported branding and event marketing; created budgets and materials; drove awareness and attendance for events; collaborated on campaigns for programs such as Marketing Foundation, Product and Pricing, Global Marketing and Market Research.
Digital Marketing Specialist at Abacora Group Limited
December 1, 2019 - October 7, 2025
Created high-quality content for websites, blogs, product descriptions, and email campaigns; implemented SEO best practices; analyzed content performance metrics and adjusted strategies; managed targeted digital and print campaigns; supported media relations and press materials.
Volunteer Communications at Dalhousie Food Cupboard
July 31, 2023 - October 7, 2025
Contributed to communications and outreach efforts to raise awareness and support for the food cupboard; collaborated with team to promote events and initiatives.
Volunteer Marketing & Graphics at Dress for Success
May 31, 2024 - October 7, 2025
Supported marketing materials and graphic design for promotional campaigns; assisted with event marketing and social media content.
Marketing & Communications Manager at Mezzo Hotel
December 31, 2022 - October 7, 2025
Led marketing and communications strategies, brand development, and campaigns across digital and print. Managed annual marketing budgets, created promotional materials, and oversaw media relations and events. Collaborated on course marketing initiatives (Marketing Foundation, Product & Pricing, Global Marketing & Market Research) and supported branding efforts to ensure consistency. Orchestrated high-visibility events, including collaborative performances, to boost attendance and brand awareness. Monitored campaign performance, vendor relationships, and crisis communications as needed.
Digital Marketing Specialist at Abacara Group Limited
December 31, 2019 - October 7, 2025
Developed and executed digital marketing campaigns across paid media, email, SEO, and content; managed brand assets; supported product launches; implemented analytics and optimization; maintained website content and SEO; produced newsletters and social content; collaborated on marketing tools and platforms to strengthen online presence.
Communications Coordinator (Co-Op) at MD Financial Management
August 31, 2024 - October 7, 2025
Supported executive communications and campaigns; assisted in content creation, social media monitoring, and crisis communications; coordinated internal and external communications and events; maintained brand voice and messaging; supported reporting and stakeholder communications.
Digital Marketing Coordinator (Part-time) at Ottawa Goodtime Centre
February 28, 2025 - October 7, 2025
Managed digital marketing campaigns across website, email, and social; produced content and assets; tracked performance and optimized campaigns; collaborated with cross-functional teams to drive event attendance and venue bookings.
Communications Coordinator (Co-Op) at OrKidstra
November 1, 2024 - Present
Co-op communications role supporting marketing and outreach; developed communications materials; supported social media, newsletters, and events; helped raise awareness and attendance for programs and events.

Education

Business-Marketing Diploma at Algonquin College, Ottawa ON
January 1, 2019 - December 31, 2021
Master of Arts in Communication at Cebu Normal University, PH
January 1, 2017 - December 31, 2019
Bachelor of Arts in Communication at Cebu Normal University, PH
January 1, 2013 - December 31, 2016
Business-Marketing Diploma at Algonquin College, Ottawa ON
January 1, 2019 - December 31, 2022
Master of Arts at Cebu Normal University, PH
January 1, 2015 - December 31, 2017
Bachelor of Arts at Cebu Normal University, PH
January 1, 2011 - December 31, 2015
Bachelor of Arts at Cebu Normal University, PH
January 1, 2015 - December 31, 2018
Master of Arts at Cebu Normal University, PH
January 1, 2018 - December 31, 2020
Business-Marketing Diploma at Algonquin College, Ottawa ON
January 1, 2022 - December 31, 2023
Marketing Diploma at Algonquin College
January 11, 2030 - August 1, 2024
Master of Arts in Communications at Cebu Normal University
September 1, 2020 - October 7, 2025
Bachelor of Arts in Communications at Cebu Normal University
January 11, 2030 - October 7, 2025

Qualifications

Business-Marketing Diploma
January 1, 2019 - December 31, 2022
Dean's Honours List
January 11, 2030 - October 7, 2025

Industry Experience

Non-Profit Organization, Travel & Hospitality, Financial Services, Media & Entertainment, Professional Services, Education, Retail, Software & Internet

Skills

Experience Level