Available to hire
Hi, I’m Hera Samra, a designer with a BA from the University of Leeds and 3-4 years of versatile experience across corporate, agency, and freelance roles. I specialize in branding, UX/UI, digital experiences, and marketing, with a keen passion for health, sustainability, and innovative tech-driven solutions.
I enjoy working remotely with global teams to create engaging, consumer-friendly content and seamless project execution. My experience ranges from FMCG and luxury hospitality to fintech and sustainable energy sectors, always aiming to deliver creative and impactful visual solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Designer, Content - Europe & Africa at Herbalife
November 1, 2024 - June 20, 2024Producing motion graphic promotional videos and static marketing content to drive FMCG. Creating print-ready files and digital assets for major events, ensuring brand consistency. Designing data-driven infographics for both print and digital formats across social media, email, web, and digital ads. Transforming complex health content into engaging, consumer-friendly digital visuals and collaborating with cross-functional teams to localize content across Europe & Africa.
Designer, Content - Europe & Africa at Herbalife
November 1, 2024 - June 12, 2024Producing motion graphic promotional videos and static marketing content to drive FMCG. Creating print-ready files and digital assets for major events, ensuring brand consistency. Designing data-driven infographics for both print and digital formats across social media, email, web, and digital ads, while adhering to brand guidelines. Transforming complex health content into engaging, consumer-friendly digital visuals. Collaborating with cross-functional teams to localise content across Europe & Africa.
Designer, Content - Europe & Africa at Herbalife
November 1, 2024 - June 19, 2024Producing motion graphic promotional videos and static marketing content to drive FMCG. Creating print-ready files and digital assets for major events, ensuring brand consistency. Designing data-driven info-graphics for both print & digital formats across social media, email, web, and digital ads; ensuring brand consistency whilst adhering to brand guidelines. Transforming complex health content into engaging, consumer-friendly digital visuals. Collaborating effectively with cross-functional teams to localise content across Europe & Africa.
Graphic Designer at The Other House
June 1, 2023 - November 1, 2024Designed print and digital (static and motion) graphics for multi-platform campaigns. Created data-driven paid Meta ads with high performing CTRs increasing sales by 20%. Collaborated on high-converting product pages, leading to a 20% increase in sales. Adhered to and developed brand identity and design system for brand consistency and image. Enhanced UI for The Other House app, improving user experience via A/B testing.
Graphic Designer at The Other House
June 1, 2023 - November 1, 2024Designed print and digital (static and motion) graphics for multi-platform campaigns. Created data-driven paid Meta ads with high performing CTRs, increasing sales by 20%. Collaborated on high-converting product pages, leading to a 20% increase in sales. Maintained and developed brand identity and design system for consistency and image. Enhanced UI for The Other House app, improving user experience via A/B testing.
Graphic Designer at The Other House
June 1, 2023 - November 1, 2024Designed print & digital (static & motion) graphics for multi-platform campaigns. Created data-driven paid Meta ads with high performing CTR’s increasing sales by 20%. Collaborated on high-converting product pages, leading to a 20% increase in sales. Adhered to, and developed brand identity & design system, for brand consistency & image. Enhanced UI for The Other House app, improving user experience via A/B testing.
Underwriter at 365 Business Finance
August 1, 2022 - March 1, 2023Gained analytical skills and trained in Excel, Salesforce, Accountscore, and Mouseflow.
Underwriter at 365 Business Finance
August 1, 2022 - March 1, 2023Gained analytical skills and was trained in Excel, Salesforce, Accountscore and Mouseflow.
Underwriter at 365 Business Finance
August 1, 2022 - March 1, 2023Gained analytical skills and trained in Excel, Salesforce, Accountscore and Mouseflow.
Presentation Designer at Lenguacom
July 1, 2022 - October 1, 2022Designed and refined presentations for B2B clients within international communication agency, including industry-leading clients such as Pernod Ricard.
Presentation Designer (Contract, part-time) at Lenguacom
July 1, 2022 - October 1, 2022Designed and refined presentations for B2B clients within an international communication agency, including industry leading clients such as Pernod Ricard.
Presentation Designer (Contract, part-time) at Lenguacom
July 1, 2022 - October 1, 2022Designed and refined presentations for B2B clients within international communication agency, which included industry leading clients such as Pernod Ricard.
Lead Graphic Designer at Crypto Coral Tribe
January 1, 2022 - June 30, 2022Developed brand identity and guidelines, driving $1M in first-year revenue. Designed a whitepaper that boosted pre-launch engagement, leading to an instant sell-out NFT drop using Web3 to drive climate initiatives. Created apparel and digital marketing assets generating high pre-sale awareness. Optimized website UI and usability through strategic A/B testing. Worked across multiple time zones with international teams to execute digital marketing strategies.
Lead Graphic Designer (Contract) at Crypto Coral Tribe
January 1, 2022 - June 1, 2022Developed brand identity and guidelines, driving $1M in first-year revenue. Designed a whitepaper that boosted pre-launch engagement, leading to an instant sell-out NFT drop, using Web3 to drive climate initiatives. Created apparel and digital marketing assets, generating high pre-sale awareness. Optimized website UI and usability through strategic A/B testing. Worked across multiple time zones with international teams to execute digital marketing strategies.
Lead Graphic Designer (Contract) at Crypto Coral Tribe
January 1, 2022 - June 1, 2022Developed brand identity & guidelines, driving $1M in first-year revenue. Designed a Whitepaper that boosted pre-launch engagement, leading to an instant sell-out NFT drop, using Web3 to drivate climate initiatives. Created apparel & digital marketing assets, generating high pre-sale awareness. Optimized website UI & usability through strategic A/B testing. Worked across multiple time zones with international teams to execute digital marketing strategies.
Graphic Design & Marketing Intern at Annea
September 1, 2021 - December 31, 2021Created infographics and animations for global sustainability campaigns. Designed email and social media assets, improving SEO and engagement. Simplified technical content into digestible visuals to enhance readability.
Graphic Design & Marketing Intern at Annea
September 1, 2021 - December 1, 2021Created infographics and animations for global sustainability campaigns. Designed email and social media assets, improving SEO and engagement. Simplified technical content into digestible visuals, enhancing readability.
Graphic Design & Marketing Internship at Annea
September 1, 2021 - December 31, 2021Created infographics & animations for global sustainability campaigns. Designed email & social media assets, improving SEO & engagement. Simplified technical content into digestible visuals, enhancing readability.
Graphic Designer at Cohorted
September 1, 2019 - September 1, 2020Created GIFs, MP4s, and widgets for social media and digital campaigns. Designed landing pages to optimize engagement on e-commerce product pages. Led B2B editorial designs for brand partners in beauty magazines, including image retouching.
Graphic Designer (University placement) at Cohorted
September 1, 2019 - September 1, 2020Created GIFs, MP4s, and widgets for social media and digital campaigns. Designed landing pages to optimize engagement on e-commerce product pages. Led B2B editorial designs for brand partners in beauty magazines, including image retouching.
Graphic Designer (University placement) at Cohorted
September 1, 2019 - September 1, 2020Created GIFs, MP4s & widgets for social media & digital campaigns. Designed landing pages to optimize engagement on e-commerce product pages. Led B2B editorial designs for brand partners in beauty magazines, including image retouching.
Education
BA Graphic Communication and Design (Ind) at University of Leeds
January 1, 2015 - December 31, 2018Alevels at Vyners Academy
January 1, 2012 - December 31, 2014GCSE at Vyners Academy
January 1, 2006 - December 31, 2012BA at University of Leeds
January 1, 2016 - December 31, 2019Alevels at Vyners Academy
January 1, 2014 - December 31, 2016GCSE at Vyners Academy
January 1, 2012 - December 31, 2014BA at University of Leeds
January 1, 2016 - December 31, 2019Alevels at Vyners Academy
January 1, 2014 - December 31, 2016Qualifications
UX Specialisation
January 1, 2021 - December 31, 2021Digital Marketing
January 1, 2021 - December 31, 2021Sustainable Interior Design
January 1, 2022 - December 31, 2022Social Media for Business
January 1, 2022 - December 31, 2022Europass Mobility
January 1, 2020 - December 31, 2020UX Specialisation
January 1, 2023 - December 31, 2023Digital Marketing
January 1, 2023 - December 31, 2023Sustainable Interior Design
January 1, 2023 - December 31, 2023Social Media for Business
January 1, 2023 - December 31, 2023Europass Mobility
January 1, 2023 - December 31, 2023UX Specialisation
January 1, 2022 - June 11, 2025Digital Marketing
January 1, 2022 - June 11, 2025Sustainable Interior Design
January 11, 2030 - June 11, 2025Social Media for Business
January 11, 2030 - June 11, 2025Europass Mobility
January 11, 2030 - June 11, 2025Industry Experience
Consumer Goods, Travel & Hospitality, Financial Services, Healthcare, Life Sciences, Software & Internet, Energy & Utilities
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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