Hi, I'm Meredith Malone, a versatile and experienced senior graphic designer and creative leader with over 10 years of experience in bringing campaigns to life across digital, print, and experiential platforms. I specialize in crafting cohesive visual narratives that elevate brand presence and engage audiences. Throughout my career, I have led cross-functional teams, managed creative projects from concept to execution, and fostered collaborative, growth-oriented environments. I take pride in collaborating closely with clients and leadership to align creative strategies with organizational goals, driving significant increases in brand recognition, community engagement, and fundraising. Whether working on strategic campaigns or managing branding projects, I am passionate about delivering high-impact design solutions that make a difference.

Meredith Malone

Hi, I'm Meredith Malone, a versatile and experienced senior graphic designer and creative leader with over 10 years of experience in bringing campaigns to life across digital, print, and experiential platforms. I specialize in crafting cohesive visual narratives that elevate brand presence and engage audiences. Throughout my career, I have led cross-functional teams, managed creative projects from concept to execution, and fostered collaborative, growth-oriented environments. I take pride in collaborating closely with clients and leadership to align creative strategies with organizational goals, driving significant increases in brand recognition, community engagement, and fundraising. Whether working on strategic campaigns or managing branding projects, I am passionate about delivering high-impact design solutions that make a difference.

Available to hire

Hi, I’m Meredith Malone, a versatile and experienced senior graphic designer and creative leader with over 10 years of experience in bringing campaigns to life across digital, print, and experiential platforms. I specialize in crafting cohesive visual narratives that elevate brand presence and engage audiences. Throughout my career, I have led cross-functional teams, managed creative projects from concept to execution, and fostered collaborative, growth-oriented environments.

I take pride in collaborating closely with clients and leadership to align creative strategies with organizational goals, driving significant increases in brand recognition, community engagement, and fundraising. Whether working on strategic campaigns or managing branding projects, I am passionate about delivering high-impact design solutions that make a difference.

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Language

English
Fluent

Work Experience

Creative Director at The Well, Sandy, UT
January 1, 2021 - June 17, 2024
Spearheaded the development and execution of strategic campaigns, resulting in a 400% increase in fundraising through targeted visual communications, digital design, and interactive experiences. Crafted targeted messaging for diverse audiences, collaborating with leadership to shape vision and execute high-impact campaigns and events. Aligned creative strategy with organizational goals, driving an 80% year-over-year increase in community engagement and achieving 245% growth in brand recognition on social media. Led a creative team of 16, set strategic priorities, ensured high-quality execution, and nurtured professional growth while managing budgets, timelines, and resources.
Owner/Co-Founder at Malone By Design, LLC, Salt Lake City, UT
January 1, 2010 - June 17, 2024
Managed multiple brand and marketing projects, aligning creative concepts with client goals to elevate brand identity and drive customer loyalty. Conducted market research and competitive analysis to inform creative direction and optimize brand positioning, increasing client engagement and growth. Led development of cross-channel marketing campaigns focusing on digital and traditional media strategies.
Brand Manager at Grand America Hotels & Resorts, Salt Lake City, UT
January 1, 2018 - December 31, 2021
Directed brand management for six luxury hotel brands across 55 business lines, enhancing reputation by creating campaigns communicating luxury, Forbes ratings, corporate responsibility, and sustainability. Led crisis communication during the 2020 pandemic to maintain consistent brand identity. Developed campaigns boosting social media recognition by 425%, increasing online bookings and conference sales by 30%.
Graphic Designer at Red Rider Creative, Provo, UT
January 1, 2017 - December 31, 2018
Designed logos and comprehensive branding for large-scale conferences, created print materials ensuring consistent visual identity and impactful brand presence across all touchpoints.
Graphic Designer at Space Dynamics Laboratory, Logan, UT
January 1, 2015 - December 31, 2017
Created impactful designs for high-profile projects, collaborating with cross-functional teams to deliver compelling visual narratives aligned with organizational objectives.
UI/UX Designer at Planet 4 DesignWorks, INC., Logan, UT
June 1, 2016 - September 30, 2016
Designed user-centric interfaces and experiences for client websites, ensuring effective functionality and seamless user experience in collaboration with development teams.

Education

Master of Strategic Communication at Westminster College, Salt Lake City, UT
January 1, 2019 - December 31, 2021
BFA in Graphic Design at Utah State University, Logan, UT
January 1, 2013 - December 31, 2017

Qualifications

Member, The American Institute of Graphic Arts (AIGA)
January 1, 2010 - June 17, 2024
Member, Ladies Wine & Design
January 1, 2010 - June 17, 2024
Member, Utah State University Alumni Association
January 1, 2017 - June 17, 2024

Industry Experience

Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Professional Services, Retail