Available to hire
I am an analytical and organized marketing and communications professional with over 25 years of experience. I specialize in management, strategy, graphic design, and digital marketing across diverse industries including healthcare, retail, real estate, manufacturing, and entertainment. I enjoy working both independently and collaboratively, constantly seeking new ways to innovate and engage audiences.
Throughout my career, I have led multiple teams and driven strategic marketing initiatives that focus on customer needs and human-centered design. I am passionate about creating meaningful brand experiences and leveraging data and AI technologies to improve marketing effectiveness and efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Marketing Director at Fenner Dunlop Americas
July 1, 2023 - May 31, 2023Supported strategic business objectives for a global and national distributor sales model. Responsible for cross-functional team leadership in both Europe and the United States with a team of seven. Developed a Brand Ambassador model for supporting and nurturing distributor relationships. Helped develop a Value Selling Model to highlight whole product value. Integrated AI capabilities into marketing writing and design creative.
Director – Marketing, Communications & Design at HM Insurance Group (HMIG)
September 1, 2017 - July 31, 2023Led marketing, communications, and design efforts for HMIG, a for-profit subsidiary of Highmark. Accepted an additional dual role due to a re-organization. Managed and developed digital marketing strategy, staff, budgets, and strategic plans. Selected and optimized digital channels including WordPress, Teamsite, Salesforce, and Adobe CMS platforms. Monitored analytics, activity, and progress reporting.
Manager – Marketing Strategy (Growth & Diversified Businesses) at Highmark
July 1, 2022 - July 31, 2023Led a multifaceted marketing strategy team to support five diversified businesses under Highmark, managing multiple budgets and measuring ROI for advertising methods. Acted as a strategy liaison between business steering committees and creative teams, including design, media buying, social media, research, UX/CX, analytics, and data. Led design thinking based, agile projects to achieve MVPs and meet deadlines.
Manager – Digital Marketing & Visual Design at HM Insurance Group (HMIG)
January 1, 2012 - September 1, 2017Established and managed digital marketing strategy, staff, and budgets. Selected and managed all digital channels and platforms, including WordPress, Teamsite, Salesforce, and Adobe CMS. Monitored analytics and reported on progress to senior leadership.
Marketing Director at Gemini Holdings, Inc.
May 1, 1998 - September 30, 2011Led a 12-person remote marketing team responsible for trade show and in-person marketing execution to generate brand awareness and patient appointments. Developed and managed strategic marketing plans and initiatives for a portfolio of companies under Gemini's umbrella. Managed marketing budgets ranging from $500,000 to $2,000,000. Created design creative, advertising planning, and media buying to align with brand and target goals. Partnered with the executive board to define marketing objectives.
Marketing Director at Fenner Dunlop Americas
July 1, 2023 - May 31, 2023Supported strategic business objectives for a global and national distributor sales model. Led cross functional team leadership in both Europe and the United States managing a team of seven. Developed a Brand Ambassador model for supporting and nurturing distributor relationships. Helped develop a Value Selling Model to highlight whole product value. Integrated AI capabilities into marketing writing and design creative.
Director – Marketing, Communications & Design at HM Insurance Group (HMIG)
September 1, 2017 - July 31, 2023Held a dual role in conjunction with Director’s position due to a re-organization. Focused on marketing, communications and design leadership within the insurance subsidiary. Managed brand presence and communication plans to strengthen marketing efforts.
Manager – Marketing Strategy (Growth & Diversified Businesses) at Highmark
July 1, 2022 - July 31, 2023Led the development of a multifaceted Marketing Strategy team supporting five of Highmark’s diversified businesses. Managed multiple budgets and ROI measurement of advertising methods. Acted as strategy liaison between business steering committees and creative teams. Led design thinking and agile projects to achieve milestones and meet deadlines.
Manager – Digital Marketing & Visual Design at HM Insurance Group (HMIG)
January 1, 2012 - September 1, 2017Established and managed digital marketing strategy, staff, budget and strategic plan. Selected and managed digital channels including WordPress, Teamsite, Salesforce and Adobe CMS to ensure optimal performance. Monitored analytics, activity and provided reporting on progress.
Marketing Director at Gemini Holdings, Inc.
May 1, 1998 - September 1, 2011Led a 12-person remote marketing team responsible for trade show and in-person marketing execution to generate brand awareness and patient appointments. Managed direct to physician marketing strategies for multiple companies within Gemini’s portfolio. Developed and managed strategic marketing plans and initiatives including advertising planning and media buying. Managed multiple annual marketing budgets ranging from $500K to $2M.
Marketing Director at FENNER DUNLOP AMERICAS
July 1, 2023 - May 1, 2023Supported strategic business objectives for a global and national distributor sales model. Led cross-functional teams in Europe and the United States. Developed a Brand Ambassador model to support distributor relationships and a Value Selling Model to highlight whole product value. Integrated AI capabilities into marketing writing and design creative.
Director – Marketing, Communications & Design at HM INSURANCE GROUP (HMIG)
September 1, 2017 - July 1, 2023Dual role accepted due to re-organization, managing marketing, communications, and design for HMIG, a Highmark subsidiary.
Manager – Marketing Strategy (Growth & Diversified Businesses) at HIGHMARK
July 1, 2022 - July 1, 2023Led the development of a multifaceted Marketing Strategy team supporting five diversified businesses. Managed multiple budgets, measured ROI of various advertising methods, acted as liaison between business steering committees and creative teams, and led design thinking-based agile projects to achieve MVPs and meet deadlines.
Manager – Digital Marketing & Visual Design at HM INSURANCE GROUP (HMIG)
January 1, 2012 - September 1, 2017Established and managed digital marketing strategy, staff, budget, and strategic plans. Selected and managed digital platforms including WordPress, Teamsite, Salesforce, and Adobe CMS. Monitored analytics and reported progress.
Marketing Director at GEMINI HOLDINGS, INC.
May 1, 1998 - September 1, 2011Led a 12-person remote marketing team responsible for trade show and in-person marketing execution, generating brand awareness and sales. Developed strategic marketing plans for various companies under the Gemini umbrella. Managed marketing budgets up to $2 million. Developed all design creatives, advertising planning, media buying, and partnered with executive board to set marketing objectives.
Education
Bachelor’s of Art at La Roche University
January 1, 1991 - December 31, 1995Bachelor's at La Roche University
January 1, 1990 - December 31, 1994Bachelor’s of Art at La Roche University
January 1, 1990 - December 31, 1994Qualifications
Human Centered Design Certified
January 1, 2023 - December 31, 2023Google Adwords Certified
January 1, 2023 - December 31, 2023Human Centered Design Certified
January 1, 2010 - December 31, 2010Google Adwords Certified
January 1, 2010 - December 31, 2010Human Centered Design Certified
January 1, 2010 - December 31, 2010Google Adwords Certified
January 1, 2010 - December 31, 2010Industry Experience
Healthcare, Retail, Real Estate & Construction, Manufacturing, Financial Services, Media & Entertainment
Create engaging marketing materials for independent real estate agents as well as reality firms around the country. Create sales sheets, house spec sheets, direct mail pieces, events materials, realtor bios, etc.
Create engaging marketing materials for independent real estate agents as well as reality firms around the country. Create sales sheets, house spec sheets, direct mail pieces, events materials, realtor bios, etc.
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