Michele J. Larson

Available to hire

I am an analytical and organized marketing and communications professional with over 25 years of experience.

About

I am an analytical and organized marketing and communications professional with over 25 years of experience. I specialize in management, strategy, graphic design, and digital marketing across diverse industries including healthcare, retail, real estate, manufacturing, and entertainment. I enjoy working both independently and collaboratively, constantly seeking new ways to innovate and engage audiences.

Throughout my career, I have led multiple teams and driven strategic marketing initiatives that focus on customer needs and human-centered design. I am passionate about creating meaningful brand experiences and leveraging data and AI technologies to improve marketing effectiveness and efficiency.

  • Joined June 2025

Industry experience

  • Healthcare
  • Retail
  • Real Estate & Construction
  • Manufacturing
  • Financial Services
  • Media & Entertainment

Projects · 5

Create engaging marketing materials for independent real estate agents as well as reality firms around the country. Create sales sheets, house spec sheets, direct mail pieces, events materials, realtor bios, etc.

  • Graphic Designer
  • Growth Marketer
  • Marketing Strategist

Create engaging marketing materials for independent real estate agents as well as reality firms around the country. Create sales sheets, house spec sheets, direct mail pieces, events materials, realtor bios, etc.

  • Graphic Designer
  • Growth Marketer
  • Marketing Strategist

Create custom logos for various industries. Logo designs include those in manufacturing, B2B, B2C, Food and Beverage, Real Estate, HVAC, Painting, Landscaping, Healthcare, Health and Beauty, Retail, etc. #branding #graphicdesigner #logo #designer

  • Graphic Designer
  • Marketing Strategist

Create engaging postcard designs for home service related companies such as pool installers, painters, landscapers, flooring, HVAC, etc. #EDDM, #Postcard, #DirectMailer, #print, #brochure, #graphicdesign, #graphicdesigner #designer #Marketing

  • Graphic Designer
  • Marketing Strategist

General portfolio containing examples of general print, digital materials, sales materials, food and beverage packaging, tradeshow booth samples, etc. #EDDM, #Postcard, #Socialmedia, #tradeshowbooth, #brochure

  • Graphic Designer
  • Marketing Strategist

Work experience· 15 roles

Marketing Director · FENNER DUNLOP AMERICASJul 2023 – May 2023

Supported strategic business objectives for a global and national distributor sales model. Led cross-functional teams in Europe and the United States. Developed a Brand Ambassador model to support distributor relationships and a Value Selling Model to highlight whole product value. Integrated AI capabilities into marketing writing and design creative.

Marketing Director · Fenner Dunlop AmericasJul 2023 – May 2023

Supported strategic business objectives for a global and national distributor sales model. Led cross functional team leadership in both Europe and the United States managing a team of seven. Developed a Brand Ambassador model for supporting and nurturing distributor relationships. Helped develop a Value Selling Model to highlight whole product value. Integrated AI capabilities into marketing writing and design creative.

Marketing Director · Fenner Dunlop AmericasJul 2023 – May 2023

Supported strategic business objectives for a global and national distributor sales model. Responsible for cross-functional team leadership in both Europe and the United States with a team of seven. Developed a Brand Ambassador model for supporting and nurturing distributor relationships. Helped develop a Value Selling Model to highlight whole product value. Integrated AI capabilities into marketing writing and design creative.

Manager – Marketing Strategy (Growth & Diversified Businesses) · HIGHMARKJul 2022 – Jul 2023 · 1 yr 1 mo
Manager – Marketing Strategy (Growth & Diversified Businesses) · HighmarkJul 2022 – Jul 2023 · 1 yr 1 mo
Manager – Marketing Strategy (Growth & Diversified Businesses) · HighmarkJul 2022 – Jul 2023 · 1 yr 1 mo
Director – Marketing, Communications & Design · HM INSURANCE GROUP (HMIG)Sep 2017 – Jul 2023 · 5 yrs 11 mos
Director – Marketing, Communications & Design · HM Insurance Group (HMIG)Sep 2017 – Jul 2023 · 5 yrs 11 mos

Education

Bachelor’s of Art · La Roche University1991 – 1995
Bachelor's · La Roche University1990 – 1994
Bachelor’s of Art · La Roche University1990 – 1994

Certifications and awards· 6

Human Centered Design Certified2023
Google Adwords Certified2023
Human Centered Design Certified2010
Google Adwords Certified2010

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