Hi, I'm Priyanka Sharma, a Strategic Social Media Manager with 8 years of experience leading campaigns and driving brand engagement across global markets. I have a passion for creating thriving communities on platforms like Discord, GitHub, Twitch, and WhatsApp, aligning content with analytics to optimize customer experience and amplify brand voice. I love the tech, gaming, and next-gen digital ecosystems, and enjoy crafting innovative strategies that deeply resonate with users. Whether it's managing influencer partnerships or launching integrated campaigns, I'm always excited to help brands grow and connect authentically with their audiences.

Priyanka Sharma

Hi, I'm Priyanka Sharma, a Strategic Social Media Manager with 8 years of experience leading campaigns and driving brand engagement across global markets. I have a passion for creating thriving communities on platforms like Discord, GitHub, Twitch, and WhatsApp, aligning content with analytics to optimize customer experience and amplify brand voice. I love the tech, gaming, and next-gen digital ecosystems, and enjoy crafting innovative strategies that deeply resonate with users. Whether it's managing influencer partnerships or launching integrated campaigns, I'm always excited to help brands grow and connect authentically with their audiences.

Available to hire

Hi, I’m Priyanka Sharma, a Strategic Social Media Manager with 8 years of experience leading campaigns and driving brand engagement across global markets. I have a passion for creating thriving communities on platforms like Discord, GitHub, Twitch, and WhatsApp, aligning content with analytics to optimize customer experience and amplify brand voice.

I love the tech, gaming, and next-gen digital ecosystems, and enjoy crafting innovative strategies that deeply resonate with users. Whether it’s managing influencer partnerships or launching integrated campaigns, I’m always excited to help brands grow and connect authentically with their audiences.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Work Experience

Deputy Manager - Social Media (AIM Lead) at Michelin
September 1, 2023 - June 15, 2024
Led social media strategy across Africa, India, and Middle East region (12 countries), balancing global brand standards with local market needs for both B2C and B2B audiences. Reduced customer response time from 48 hours to under 2 hours, enhancing brand reputation. Managed reputation growth with a 50% YOY increase in positive ratings, oversaw multi-agency collaborations for campaign alignment, and implemented Dealer Digital Program for 50+ stores. Executed high-profile campaigns for Le Mans, MotoGP, Dakar Rally, and Michelin Guide launches, achieving 15% higher engagement. Managed influencers, launched and moderated communities on various platforms, and integrated community feedback to increase campaign relevance.
Lead Creative Producer & Marketer at Galaxy Weblinks
November 1, 2018 - August 31, 2023
Led a 3-person team managing B2B social media, content, and podcast operations. Established a distinctive brand voice across LinkedIn, Twitter, and Facebook driving engagement growth. Created and managed four B2B podcast shows and one internal corporate program overseeing full production lifecycle. Executed targeted LinkedIn ad campaigns generating quality leads and improved conversion rates. Implemented multi-channel content distribution across social, blogs, newsletters, and podcasts increasing website traffic. Built and managed dedicated tech and developer groups on GitHub and LinkedIn to expand reach among early adopters and open-source contributors.
Senior Social Media Manager at M Learning India
March 1, 2017 - November 1, 2018
Built and managed social media presence across platforms, growing Facebook and Instagram accounts to 10,000+ followers each through strategic organic and paid content. Generated over 1,000 positive reviews across Facebook, GMB, and Google Play through targeted campaigns. Boosted SEO with 10,000+ Quora answers and quality backlink development. Managed content calendars, community engagement, and YouTube channel including video editing. Managed 500+ influencers achieving an Alexa rating in the three digits and ran affiliate programs in 7+ cities.

Education

MBA at Prestige Institute of Management And Research - Indore
January 1, 2015 - September 30, 2019
BBA at School of Commerce (DAVV)
January 1, 2011 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Consumer Goods, Professional Services