Hi, I'm Vera Viken, a digital marketing specialist with a passion for driving brand awareness and enhancing product performance. With a background in brand strategy, product analysis, and content marketing, I enjoy creating innovative, data-driven marketing solutions that help businesses grow. I thrive on solving complex problems and using analytics to optimize marketing strategies. Having worked both in Norway and Portugal, I've gained rich experience collaborating with diverse teams and clients. I love engaging with customers and agencies to ensure campaigns meet their goals. When I'm not strategizing or analyzing data, I enjoy exploring new marketing trends and tools to keep campaigns fresh and impactful.

Vera Viken

Hi, I'm Vera Viken, a digital marketing specialist with a passion for driving brand awareness and enhancing product performance. With a background in brand strategy, product analysis, and content marketing, I enjoy creating innovative, data-driven marketing solutions that help businesses grow. I thrive on solving complex problems and using analytics to optimize marketing strategies. Having worked both in Norway and Portugal, I've gained rich experience collaborating with diverse teams and clients. I love engaging with customers and agencies to ensure campaigns meet their goals. When I'm not strategizing or analyzing data, I enjoy exploring new marketing trends and tools to keep campaigns fresh and impactful.

Available to hire

Hi, I’m Vera Viken, a digital marketing specialist with a passion for driving brand awareness and enhancing product performance. With a background in brand strategy, product analysis, and content marketing, I enjoy creating innovative, data-driven marketing solutions that help businesses grow. I thrive on solving complex problems and using analytics to optimize marketing strategies.

Having worked both in Norway and Portugal, I’ve gained rich experience collaborating with diverse teams and clients. I love engaging with customers and agencies to ensure campaigns meet their goals. When I’m not strategizing or analyzing data, I enjoy exploring new marketing trends and tools to keep campaigns fresh and impactful.

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Language

Norwegian
Fluent
English
Fluent
Turkish
Fluent
Swedish
Advanced
Danish
Advanced
Italian
Intermediate

Work Experience

Marketing Optimization Specialist at Cognizant, Lisbon (PT)
September 1, 2024 - June 8, 2024
Implemented optimization solutions and developed data-driven strategies to improve marketing performance and drive business growth for high-value clients. Created and analyzed reports to support optimization strategies and identify opportunities for sales teams to engage with clients and agencies. Engaged regularly with clients, providing updates on campaign progress, challenges, and opportunities.
Digital Marketer at Idea Design, Oslo (NO)
January 1, 2022 - August 31, 2024
Increased revenue by 70% by implementing inbound marketing techniques which increased monthly organic website traffic by 35%. Led marketing initiatives to enhance product visibility and market performance; developed pricing and feature recommendations and presented these to management. Designed and implemented targeted email marketing campaigns aligned with overall business goals to enhance customer engagement and drive conversions.
Product Developer at Idea Design, Oslo (NO)
October 1, 2021 - May 31, 2023
Increased profits by 3% and reduced fabric acquisition costs by 6% by analyzing five years of purchasing trends, use, and inventory; analyzed failed test reports. Developed a data-backed approach to support the marketing and sales strategy for 2023-2024 collections. Strengthened supplier relationships by improving communication and collaboration.

Education

Master at HEC University, Paris (FR)
July 1, 2022 - December 31, 2022
Bachelor at Istituto Europeo di Design, Milan (IT)
September 1, 2016 - December 31, 2019

Qualifications

Google Ads Certification
October 1, 2024 - October 31, 2025

Industry Experience

Professional Services, Retail, Consumer Goods, Media & Entertainment, Software & Internet