VV

Hi, I'm Vera Viken, a digital marketing specialist with a passion for driving brand awareness and enhancing product performance.

About

Hi, I’m Vera Viken, a digital marketing specialist with a passion for driving brand awareness and enhancing product performance. With a background in brand strategy, product analysis, and content marketing, I enjoy creating innovative, data-driven marketing solutions that help businesses grow. I thrive on solving complex problems and using analytics to optimize marketing strategies.

Having worked both in Norway and Portugal, I’ve gained rich experience collaborating with diverse teams and clients. I love engaging with customers and agencies to ensure campaigns meet their goals. When I’m not strategizing or analyzing data, I enjoy exploring new marketing trends and tools to keep campaigns fresh and impactful.

  • 2 years' experience
  • Joined June 2025

Languages

  • NorwegianFluent
  • EnglishFluent
  • TurkishFluent
  • SwedishAdvanced
  • DanishAdvanced
  • ItalianIntermediate

Industry experience

  • Professional Services
  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Software & Internet

Work experience

Marketing Optimization Specialist · Cognizant, Lisbon (PT)Sep 2024 – Jun 2024

Implemented optimization solutions and developed data-driven strategies to improve marketing performance and drive business growth for high-value clients. Created and analyzed reports to support optimization strategies and identify opportunities for sales teams to engage with clients and agencies. Engaged regularly with clients, providing updates on campaign progress, challenges, and opportunities.

Digital Marketer · Idea Design, Oslo (NO)Jan 2022 – Aug 2024 · 2 yrs 8 mos

Increased revenue by 70% by implementing inbound marketing techniques which increased monthly organic website traffic by 35%. Led marketing initiatives to enhance product visibility and market performance; developed pricing and feature recommendations and presented these to management. Designed and implemented targeted email marketing campaigns aligned with overall business goals to enhance customer engagement and drive conversions.

Product Developer · Idea Design, Oslo (NO)Oct 2021 – May 2023 · 1 yr 8 mos

Increased profits by 3% and reduced fabric acquisition costs by 6% by analyzing five years of purchasing trends, use, and inventory; analyzed failed test reports. Developed a data-backed approach to support the marketing and sales strategy for 2023-2024 collections. Strengthened supplier relationships by improving communication and collaboration.

Education

Master · HEC University, Paris (FR)2022
Bachelor · Istituto Europeo di Design, Milan (IT)2016 – 2019

Certifications and awards

Google Ads Certification2024 – 2025

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